Network Marketing Method For Holding Exhibitions
1. VIRAL marketing
VIRAL marketing can effectively promote exhibitions to customers.
The practice is as follows: send e-mail to all the customers and prospective customers in the database, explain to them the reasons for this, and express that they want them to forward the message to all friends and colleagues who may be interested in this exhibition.
Of course, you should also include links to your company's website (including all the information of the exhibition).
Two, hire e-mail address database
The organizers of the exhibition may consider leasing if they want to notify nearly a few people in a short period of time.
The method of address database, if this method is used properly, the organizer will get a large customer source.
The practice is as follows: hire the email database address from the rental broker or directly from the company that owns the database.
If you have dealings with publishers, associations or other organizations of rental customers' e-mail addresses, contact them as soon as possible.
It is important to note that the leasing activities of these companies or organizations must obtain the consent of their subscribers or members in advance.
After obtaining the required database, you can start sending them e-mails to promote exhibitions.
Some brokers are also engaged in the sale of this email database. If you want to purchase databases from them, be careful.
First, we need to see whether these data are up to date or in line with your needs. Second, we need to find out the source of these data and whether they are authorized in advance.
The email expressions sent to promote exhibitions should be vivid, concise and attractive.
Three, exchange links
Exchange links refer to links between companies and individuals who have direct or indirect relationship with exhibitions.
Have you
Website link
The more websites you have, the more likely you are to attend the exhibition.
The way to exchange links is as follows: if a exhibitor adds a link to your website to your website, you can add his link to your website accordingly.
This is a simple and easy process.
But if exhibitors are paid to add their links to your promotion website, you can't exchange them for free.
Similarly, you can also exchange links with sponsors or associate sponsors.
Set aside a zone for your sponsor on your website.
Four, e-mail signature
In order to ensure that the staff at the end of each mail is added when sending the exhibition to promote the mail,
Exhibition
Links to websites, you can use text signature files, which can be automatically added to the end of each email.
All e-mail software programs can automatically complete the process.
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