Two Mistakes That Enterprises Should Avoid In Exhibiting

2011/9/14 8:35:00 35

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First, pursue low exhibition fees.

Some enterprises first considered exhibitions with low exhibition fees, but the organizers made them.

Booth Fee

Including exhibition publicity, construction, information and other services, low booth fee will often be greatly reduced in service.

Two, one-sided pursuit of the scale of the exhibition.

Some exhibitions are huge and omniscient, but "broad" is not "profound".

Such kind

exhibition

Whether the exhibitors or spectators are more complicated, it is difficult for enterprises to achieve the desired results.

Therefore, enterprises should first consider professional trade fairs, and exhibitions are different from trade fairs. Even the "Canton Fair" will last for more than ten days. It is impossible to sign an intention or cooperation contract in a very short time.

The exhibition is actually a more direct, more intimate and three-dimensional advertising campaign. Its effect is not necessarily immediately seen, and the business done in a short time is also unbelievable as "Arabian Nights".

Therefore, exhibitors should pay attention to whether they can fully display enterprises and products during the exhibition period, set up corporate image in their peers, contact new and old customers, and tap the market potential.

These effects are slowly displayed through exhibitions in the long run.

In short, the enterprises that are prepared to participate in the exhibition may, by sponsoring or undertaking the introduction, the information of the exhibitors, and the previous ones.

Proceedings

And related newspapers and magazines, publicity and reporting, to understand the exhibition, in order to fully consider making appropriate choices.