Red Dragonfly Sports Shoes Are Made For China.

In September 29th, the first pair of sports shoes made in China was born. The new product conference was held at Beijing China hotel.

Red Dragonfly sports leather shoes are based on the principles of human biomechanics. By studying the characteristics of human walking and general sports, we use the scientific and technological achievements of shock absorption, cushioning and energy conservation in the design and manufacture of leather shoes, thus becoming a new category of leather shoes which integrates leather shoes, leisure shoes and sports shoes.

In the past 12 years, the strength of brand management has accumulated, and the deep technical cooperation with RSscan, the world's top sports shoes design company, has created the new category of Red Dragonfly sports shoes.

The emergence of sports shoes of red dragonfly is not only seen as a "revolution in shoe industry innovation", but also has a great impact on the development of shoe industry in the whole world.

Today, with the globalization of economy, the international division of labor tends to be more detailed. All countries are playing a different part in the industrial chain of the world economy.

As the initiator of sports shoes, red dragonfly creates a new category of footwear with a completely new concept and exclusive technology to break the bottleneck of the development of China's footwear industry.

In a practical sense, the move adds to the status of China's manufacturing in the international economy.

The Chinese shoe industry made in China this year is a troubled time for "made in China". All kinds of quality problems are frequently exposed, from aquaculture products to toothpaste, from beach cars to automobile tires, from toys to mobile phones, from food to medicines.

For a time, China's export products triggered a "trust crisis" in the international market. "Made in China" seems to have the meaning of "imitation in China" or "overbuilt in China".

China is a big industrial producer in the world. "Made in China" directly exposes the problems of some manufacturing enterprises in China.

In addition to the quality problems of individual enterprises and the conditions set up by some countries on trade barriers, many Chinese manufacturing enterprises lack the deep competitive resources such as technological innovation and brand management.

In the manufacturing chain of the global manufacturing industry, many Chinese enterprises are always in the middle and low end: without their own exclusive production technology, many key components need to be used by others; without successful brand management, most enterprises choose to "OEM" production or follow suit; the meager profits in turn restrict investment in R & D innovation, resulting in the difficulty in upgrading the quality of products.

As a result, many Chinese enterprises are always in the "passive beating" situation in competition, and involuntarily fall into a vicious circle.

At present, the footwear industry in China is somewhat "made in China" in miniature.

China is the largest footwear industry in the world. Shoemaking industry is a traditional dominant industry in China.

In recent years, China's footwear industry has an average annual growth rate of 23%, much higher than the growth rate of GDP in China.

According to conservative estimates, at present, there are 2 shoe making enterprises in China, with 1 million 600 thousand employees, annual output exceeding 7 billion pairs, accounting for more than 60% of the world's total output, and exports account for more than 53% of the world's total.

China's footwear industry is not only huge, but also has great difference in technology, product technology and processing quality compared with the developed countries in the world. Even some aspects have reached a very high level. Many famous brands in the world have proved this point in China.

But the rapid rise of China's footwear industry has also encountered unprecedented challenges. It is summed up in eight words: large manufacturing country, small brand country, mainly manifested in: large output, but low product quality; heavy manufacturing, but low R & D capability; strong production, but poor marketing; heavy products, but weak brand building.

China's footwear industry is lack of innovation, whether it is style, or with new practical functions of footwear varieties are imported from abroad, China's shoe-making enterprises are basically following others.

Mr. Qian Jinbo, chairman of the red dragonfly, said in an interview with reporters, "whether it is other industries made in China, or in terms of footwear industry, technology and brand are the main factors determining the success or failure of the enterprise competition.

The two will not keep up with the needs of enterprise development overnight, which is also the main tool for international enterprises to monopolize industries.

In September 29th, the appearance of sports shoes is a major achievement of the Red Dragonfly under the guidance of the strategic concept of "returning to zero and crossing".

While many shoe making enterprises are still concerned about their comparative advantages, red dragonfly pioneered the "blue ocean" of China's footwear industry, returning to the understanding and practice of consumers' comfort and health needs, providing consumers with healthier fashion choices and creating a new way of life that is "two business and leisure, and a single pair of shoes for business."

This is not only a simple enterprise behavior, but also a brand-new concept for the development of China's manufacturing and China's footwear industry. This is undoubtedly an icebreaking move, which will change the stereotype of China's manufacturing products with low technological content and lack of innovation, and create extra points for China.

After 12 years of development, the dragonfly has always attached importance to brand management and technology.

At the level of enterprise management, we always calibrate the development direction of enterprises with the view of surpassing profit, adhere to the idea of "culture + technology + Fashion = Design", and continuously inject new elements of technology and culture into products, and create innovation and culture as the core competitiveness of enterprises.

"Ten years of grinding a sword", this forward-looking approach is worth learning from Chinese private enterprises.

As a shoe giant in China, the red dragonfly is carrying out the strategy of "brand opening and cultural development". It adheres to the road of brand development, constantly implanting unique cultural connotation to the brand, and deeply excavates, studies and disseminates Chinese shoe culture. It has made a great contribution to vigorously carrying forward the Chinese traditional culture, thus creating the most of China's most successful products, making the Red Dragonfly a "cultural bearer" of the shoe industry.

Qian Jinbo, chairman of the board of directors, said: "culture can not be imitated. The culture of enterprises and brands is unique. It is a very complex value system and a basic driving force for the sustainable development of enterprises".

In terms of science and technology, red dragonfly has always concentrated on technological innovation and is committed to building the core competitiveness that can promote the sustainable development of enterprises. The annual cost of research and development is over 10 million yuan.

The cooperation with the international famous sports shoes R & D enterprises RSscan has created a new mode of technology introduction in the industry. The concept of sports shoes is the result of the continuous investment of science and technology innovation by red dragonfly for many years, and the first to adopt a brand-new technology import mode.

The birth of athletic leather shoes enables consumers to enjoy healthy and fashionable lifestyles at all times and everywhere. Sports are everywhere and will lead China's fashion movement.

As the first person in China's sports leather shoes, Qian Jin Bo said, "science and technology has always been the first productivity of red dragonflies. Sports shoes will become a sharp weapon for the development of red dragonflies in the next ten years.

Red Dragonfly will continue to deepen its scientific and technological cooperation with RSscan, pay attention to the needs of consumers, and constantly introduce new products with updated functions and more comfortable and fashionable.

It is hoped that the listing of sports shoes will enable more consumers to enjoy elegance and comfort at the same time, experience more fashion and health, and promote the further development of China's footwear industry.

More R & D investment means greater risk, but enterprises will also get broader development space.

In today's global business trend of "China's market opening to the world and the world market needs China", to create effective international influence, "made in China" must fundamentally enhance the technological content of products, start its own brand, and take the road of combining China's creation with China's manufacturing, so as to continuously add points to "made in China".

This progress is expected in many enterprises that are bold enough to innovate and dare to invest like dragonflies.