The First Step Is To Test The Water.

A few days ago, the foot Mei Hui women's shoes mall opened four chain stores in Wenzhou district. In its Wenzhou fire station, the reporter saw that the less than 200 square meters of shopping malls had gathered dozens of local women's shoes, including the name list, gormar, Hua Nai, Wang Mei, Zhuo Shi Ni and Shu Dan, etc. the price of single shoes should be concentrated in 50 to 70 yuan, and the women's boots should be 70-100 yuan.

It is understood that Wenzhou PU shoes have occupied a considerable market share in the whole country. Many enterprises have already made great efforts to invite celebrities to speak for themselves. There is a certain focus in the image of the terminal, but so far, "famous brand" and "Hua Nai" have even won the title of well-known commercial labels.

But so far, the marketing of PU shoes in Wenzhou is only located in shoe wholesale, shoe and shoe supermarkets in all parts of the country, and no PU shoes really go on the road of brand monopoly.

Li Hanhua, chairman of Wenzhou Hui Mei Hui, introduced the use of colorful beads, floral decorations, embroidery, weaving, beads, water drill, bow tie, ribbon and so on in the PU women's shoes. The color rose from rose red, pink wine, wine red to silver grey, light purple, green copper and so on. It was decorated by simple contrasting colors or similar colors to complex coloured decorative colourful colors, with rich images.

At present, its fashionable style and affordable price are very popular among consumers, but the added value is not high enough. The shops can not afford to pay high rent, labor and other expenses. If you choose to enter the shopping mall, the mature high field requires very high brand, and many expenses and high discount rates also can not bear the enterprise.

He said: "if we put together so many brands, we can eliminate the drawbacks of a single brand and not rich products. Moreover, in the terminal image, these brands are already cohesive. We need to match the styles according to the characteristics of each brand. Consumers will see a professional shopping mall with a complete design, service guarantee and affordable prices. The intention of our shop is here."

The styles of women's shoes change quickly, especially with the change of seasons.

The size of the store is large and the volume of goods needed is large. Will there be any stock worries?

Mr. Xu, the head of the market, said that the current sales outlets are based on Zhejiang, which are directly joined and short line distribution. The company's headquarters are in Wenzhou, and it is convenient to exchange information with strategic partners.

We plan to develop 100 chain stores by 2008.

It is reported that this year, the Wenzhou municipal Party committee and municipal government put forward the spirit of "accelerating the upgrading of Wenzhou products", and the core values of "Wenzhou's brand success and more customers' benefits" will effectively promote the brand development of Wenzhou PU shoes.