What Product Opens The Buyer'S Taste?
People tend to be fascinated by exhibitions in exhibitions. It is true that the colorful display booth, pleasant music and beautiful young models are all too much to see.
However, a small conference room on the side of the exhibition hall of China International Knitting Fair has become a favorite destination for many enterprises. The layout is relatively simple, with only a few partitions, several tables, twenty or thirty chairs, and the refreshments and drinks prepared by the organizers, creating an environment that seems isolated from the world. Although everyone's conversation lowered his voice, he could feel the excitement in his speech from time to time. Here is the negotiation room carefully arranged by the China Textile Association of China Council for the promotion of trade.
Like last year, the organizers invited exceptions, such as Pacific, sulang, winner, blonde, Rabbi and other domestic and foreign brands to the venue to discuss with the exhibitors one by one. 120 days of negotiations were held on the two day of ~30 August 29th. During the negotiation gap, the reporter took the opportunity to enter these usual purchasing managers who were not easy to contact, and captured their interest points.
The province is not provincial.
Chen Zhiguang, director of purchasing development center of Guangzhou exceptional Garments Co., Ltd.
Now we are promoting recycled materials, focusing on the recycling and reuse of resources. This is in line with environmental protection needs. On the other hand, the cost of recycled materials is relatively low. Material Science And its unique effect. This is our first visit to China International Knitting exposition. The focus is on new technologies and new materials. Environmental protection and comfort have always been the exception.
Exceptions are different from those of ordinary brands. Maybe you also know our style. For some new materials, we are not too worried about the sales volume of the market. For the past 15 years, what has been done is to guide consumers instead of submission. And now the Chinese textile industry is constantly innovating, which has changed dramatically compared with 10 years ago. In recent years, the gap between China and foreign countries has been gradually narrowing. The fashion trend of the world is not identical, and the exception has its own position. Our purchasing characteristics are small batch and multiple varieties. In looking for suppliers, we will identify with our partners and share ideas with each other.
At present, the domestic production cost has increased significantly, employment, Raw material And logistics costs are rising. This is a great impact on the clothing industry, and retail prices have also risen sharply. However, the raw materials should also be subdivided. Some of them will go up a lot and some will be smaller. However, we will not save the province. For example, environmental protection, natural fibers and some organic materials are also exceptions. There are also some ancient dyeing methods and hand-made fabrics. Although the cost is much higher than that of ordinary ones, we will still use them.
Speaking of taste, you can go to our shop for experience. Beijing's China World Trade Center, Xinguang, Baisheng, and Sogang department stores have our life hall, and we can feel the way of life we advocate. The exception is an original women's clothing brand, which is also the top in China's clothing industry, but it still needs to accumulate to become a world-class brand.
Pay attention to price and care more about quality
Ms. Yu, purchasing manager, Pacific commodities (Asia) Ltd.
We have been in China for many years. In 1996, we began to purchase in China. The quantity of purchases was large. The amount of domestic purchase amounted to US $220 million per year. The products we purchased were mainly finished products such as yarn, fabrics, underwear, coats, socks and so on. The amount of Australian domestic purchases was only 7%~8%. At the invitation of the China Textile Association of the China Council for the promotion of trade, we participated in the one to one business negotiations, hoping to know more suppliers. Through these two days' negotiation, I feel very good. These suppliers who contact are all leaders in the industry. They are knowledgeable and dedicated, and have brought their own new products to communicate with each other very well. At present, there are certain purchasing intentions, such as the yarn and grey cloth of the old textile enterprise in Hebei, which we have just talked about. We are more interested in it and will contact them further after returning.
For purchasing products, we have several important indicators -- development, quality, price and delivery. Pacific product is an Australian brand. It has a history of more than 100 years, and its products are mainly sold in Australia. Quality is the life of our brand, so we are also very strict with the supplier's product quality requirements. On the other hand, because we are a listed company, it is very important to control procurement cost. Like other purchasing enterprises, our purchasing team is more conservative and has a wait-and-see attitude towards the future market.
Integrating these indicators, we believe that suppliers will play an irreplaceable role in our new product development and market development while ensuring stable supply. We aim to maintain long-term cooperation with suppliers, but some domestic and international market demand and supply and policy changes can not be stopped.
Compared with the past, like most purchasing enterprises, procurement costs have risen by 10%~20%. In view of this, we have begun to place orders in Southeast Asia, but China still has an overwhelming advantage. For example, the advantages of order flexibility, many domestic suppliers can accept a small number of orders, and in Bangladesh and other countries, there may be fifty thousand or sixty thousand orders, such a large order only Nike, Adidas and other big brands to withstand.
We are now very concerned about the policy orientation related to cotton, such as cotton purchase and storage price, which directly affects the procurement cost.
Looking for fabric that fits with Shu Lang.
Shandong sulang clothing and accessories Limited by Share Ltd procurement center, Miss Yu
This time we came to negotiate with suppliers one by one. We still feel that we have gained something. The sales staff of hemp company have just learned about the situation of hemp products, and know that its quality, color fastness and radiation resistance are suitable for the new products that we are going to develop. In addition, we have also paid attention to some knitted sweaters, and also consider some of the garments. The amount of fabric we order annually is relatively large and quality is the core element, because there is no worry behind the purchase of fabrics.
As for the price rise of terminal products, to tell the truth, the price of sulang clothing has also risen to a certain extent at the terminal. Our positioning is relatively high-end, and the price of autumn winter clothing that has been listed is 3000 yuan ~5000 yuan. {page_break}
Of course, the rise in prices is related to the rise in production costs. At present, the prices of raw materials such as cotton and linen are falling, which can balance the cost. We have been working for 10 years and have a steady number of customers. So we are not worried that the price change will impact the sales volume of the terminal.
Willing to pay for high quality
Lin Bifang, purchasing manager of golden hair Rabbi maternal and child products Co., Ltd.
Blonde Rabbi is mainly used for 0~5 years old children and maternity products. Besides food, related products are involved. Unlike other categories of clothing, children and maternity clothes are less fashionable and more focused on safety and functionality. Therefore, our interest is functional surface accessories, and contact with some suppliers, among which gage group's cold transfer printing is more in line with our needs. Cold transfer technology is now developed relatively mature, low carbon, environmental protection, color fastness is also relatively high, these are the golden hair Rabbi valued indicators. Besides fabric, we are also looking for some parts, such as buying some ready-made garments. However, some brands of children's clothing seen in this exhibition, although they are known as natural dyestuffs, are concerned about their color fastness and saliva resistance, so we have not approached them.
Over the past two years, due to frequent problems in food safety, national safety standards have been more and more stringent, especially for baby products. We also pay great attention in this regard. In addition to the third party inspection, we also have our own laboratory for purchasing fabrics and garments. We also need to inspect factories before we cooperate with suppliers. In terms of raw materials, we prefer green, environmentally-friendly products, such as organic cotton, bamboo fiber and modal. Cotton price is also a topic we are very concerned about. In view of the fluctuation of cotton prices, we have our own cotton yarn reserves, and at the same time, we have reached a strategic partnership with some suppliers to jointly resist risks through supply chain cooperation.
The blonde Rabbi has set up more than 1000 stores in the whole country. Now the competition is fierce in this field. Our strategy is to catch quality and brand. To make baby products, the most important thing is to have love and quality first, so even if we want to pay a higher price, we think it's worth it, because it's reasonable to have good things.
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