Bright Prospects For Thailand Commodities To Enter The Chinese Market

Since 2004, the total retail sales in China have been increasing rapidly with the growth of two digit figures, up to 17.2% in July 2011, making China's retail industry as striking as the sustained growth of China's economy.

The 12th Five-Year plan (2010-2015 years) aimed at promoting the sustainable development of China's economy is to support China.

The Thai Farmers' Research Center believes that the rapid development of China's retail industry has provided more channels for producers to distribute commodities. Thailand commodities, which have entered the Chinese retail network, are expected to get a share.

Therefore, Thailand commodity exporters who have not yet entered the Chinese retail network should actively consider and follow up to get more business opportunities to make their products more efficient for China's exports.

At the same time, it is suggested that Thailand exporters consider promoting the Thailand commodities through e-commerce channels that Chinese consumers are keen on, such as advertising in Alibaba, Jingdong online shopping mall, Amazon and Dangdang.

In order to maintain and expand market share, China's retail enterprises tightened their business strategy, including maintaining market share in the economically developed eastern region, which accounts for 62.2% of China's total retail sales, while striving to seize territory in the central and western regions.

The Thai Farmers' Research Center suggests that Thailand exporters can use the Midwest as Thailand commodity to enter China.

However, the Thai Farmers' Research Center believes that Thailand's commodities are also facing many obstacles and challenges to enter the Chinese market.

First of all, Thailand products are competing against other foreign products that are also trying to penetrate the Chinese market. Therefore, the quality of Thailand products should not only exceed Chinese products, but also compete with other countries' products.

Secondly, it requires great patience to enter the supply and marketing network of Chinese retail enterprises, because the supply relationship between Chinese retailers is generally relatively fixed, and new suppliers are hard to squeeze in.

Moreover, if there is a lack of in-depth understanding of consumer behavior in different regions of China,

Finally, if foreign goods cause impact on domestic industry and consumption, the Chinese government may restrict the import of foreign goods by formulating quality standards or other measures.

Therefore, the Thai Farmers' Research Center suggests that Thailand exporters who first enter the Chinese market can use the channels provided by the Thailand government departments, such as participating in the product fairs organized by the government departments to take the lead in China.