Jiangsu International Fashion Festival: Textile Province Surges, Pformation And Innovation Tide

Despite the inconvenience caused by the opening of the new exhibition hall to the exhibitors and visitors, the thirteenth Jiangsu International Fashion Festival is still on the unprecedented scale, brilliant content, fruitful results and many inspirations, despite the severe challenges posed by the international economic situation to Jiangsu, a major textile and garment trade province in China.

Unprecedented scale shows the trend of overall industrial upgrading.

The total exhibition area of this clothing festival Expo is 45 thousand square meters, an increase of 30% over the previous period. More than 400 domestic and foreign garments, home textiles and fabric enterprises, and dozens of industrial clusters carry more than 400 brand exhibition fairs.

Many aspects of new technologies, new designs, new models, new formats,

During the "11th Five-Year" period, the textile industry in Jiangsu was faced with a complex and grim environment, strives to develop, innovate and forge brand, and the industrial chain is more and more complete and optimized.

From outward oriented to internal and external complementarity, from the traditional low end manufacturing cost advantages to the R & D, sales and other high-end value chain to benefit, innovation ability and brand awareness significantly improved.

Chemical fiber, yarn, cloth and other 15 categories of products are ranked the top 3 in the country, including wool, linen, silk spinning, Western-style clothes and suits, down garments and other output ranks first in the country.

Jiangsu textile has 2 world famous brands in China, 59 Chinese famous brands, more than 30 well-known trademarks in China and more than 300 famous brands in Jiangsu.

Last year, Jiangsu textile took the lead in the trillions of industries and entered the opening year of the year 12th Five-Year with the priority of output value below national growth and profit above the national growth level, laying a solid foundation for leading the whole country and building strong textile provinces.

The theme is bright, high brand and fashion.

In the early days of the operation, Jiangsu's garment enterprises mostly focused on foreign trade, and their own brands had not yet gained any advantage in the whole country.

A group of famous Chinese and provincial brands such as deer, Yihe, tiger, AB, snow bamboo and so on brought new and new technologies, new ideas and new development information to the exhibition. The new fashion brands of axton, Lanzi embroidery, Bai Fu Lun, colorful city, Jin Chao and so on also came into the fair with innovation in design, marketing, team training, capital operation and other aspects. The 100% home textile brand has also become a new highlight of the Jiangsu household fabric Home Textile Expo. The brand of dream orchid, Xinyuan cocoon, Ya Ping, Jiu Jiu, Su Si, Taihu snow, silk cube and Ma Li Fang has become a new force that cannot be underestimated in China. Bosideng, sun, red bean, ya

As a major feature of Jiangsu International Fashion Festival, industrial clusters compete to participate in the development of a number of industrial bases such as Changshou City, Li Zhen, Zhangjiagang, Wujiang, Shengze, Zhen Ze Zhen, Heng fan, Taoyuan, Yixing new town and Suzhou Lin Hu.

A number of famous new towns in Suqian, Siyang, Xuzhou and Suining have also been displayed in the Expo.

After the first ten years of the organizing committee, the organizing committee has highlighted the trend of "fashion Jiangsu".

In the past thirteen years, the clothing festival has introduced the latest popular information and design concepts at home and abroad in order to promote brand design innovation.

A show that reflects the blending of eastern and western international fashion culture shows a new perspective of fashion and creative world for the industry and the community, and promotes the renewal of fashion designer's design concept.

The road of exploration is still a long way to go.

How can we break through the bottleneck of upstream and downstream development, and simply pform foreign trade processing to create domestic brands at the same time?

How to optimize the replication results of the new brand innovation marketing mode and accelerate the scale economy superiority of the regional brand expansion?

How can the exhibition platform of Jiangsu clothing festival more organically connect with the actual operation of large industrial clusters?

This exhibition also left people with some interesting questions.

The innovation of outdoor leisure design of clothing colleges in Jiangsu and the new competition of buyers have provided a good inspiration.

From the beginning of the organizing committee, the organizing committee invited domestic businessmen to visit and promote industrial enterprises to enter the market.

This competition, combined with the new market trend, focuses on training buyer's design talents, nurturing the buyer's career market, and holding the designer's theme salon while designing the buyer's operation process.

In 12th Five-Year, Jiangsu textile and apparel industry will take the strategic adjustment of industrial structure as the main direction of attack, take technological innovation and brand building as the core, and focus on the development of brand clothing and high value-added textiles, and strive to build a modern textile industry system.

In 2015, the sales revenue of the textile industry in the whole province was expected to reach 16000 billion yuan; the total labor productivity reached 1 million yuan / person; the output value of the new product increased to 20%; the key technical equipment reached or exceeded the level of the moderately developed country; the energy consumption index reached the upstream level of the domestic industry.

The pollution prevention and control of printing and dyeing industry should be changed from "terminal governance" to "source prevention", and constantly improve the grade of clothing and household textiles, and vigorously develop new products of green home textiles.

The most popular fashion in Jiangsu is the publication of the trend of fashion fabrics, which reflects the new development achievements of the fabric Province over the years. It has been a treasure trove of professionals for many years.

It is noteworthy that the leisure men's brand, aldton, has risen vigorously in the regional market in recent years, and has been in the Expo for two consecutive years.

At present, the most influential textile and clothing exhibitions in China undoubtedly have the government behind them.

On the one hand, the stage set up may be a formality of performance projects. On the one hand, it also shows the importance of the textile and garment industry in the local economy, and gets more attention and support from the government.

In addition to hosting the international buyers' Procurement Conference, the e-commerce seminar, the twenty-third China International Wool Textile raw material trading information exchange conference, the Oriental silk market popular fabric alliance fabric name, the new Jiangsu "international exchange" and the "foreign trade enterprises and circulation enterprises" meeting, Changshu garment city also held the mayor's summit on pformation and upgrading of China's textile and garment industry.

The mayor of Textile City in four provinces of Jiangsu, Zhejiang, Anhui and Liaoning explored the way of industrial pformation and upgrading in Nanjing.

Faced with the situation of "industrial pformation", Changshu is eager to win the international market standards, fashion and marketing right to enter the high-end value chain.

Jintan, which sells more than half of its products to foreign markets, will grow to "domestic demand", strengthen the cultivation of local brands, link capital with resources, and integrate the superior resources of industrial chains.

Sun Jun, deputy county magistrate of Shaoxing County, said that the county will strive to build three centers of manufacturing, trade and creativity to promote cluster upgrading.

How can the exhibition function be organically linked to the business activities of the enterprises, so that the relevant enterprises can generate the internal driving force for exhibitors, so that enterprises can become the real main body of the exhibition, so that the exhibition will play a greater catalytic role in changing the mode of economic development?

It looks like a long way to go.