Garment Industry Urgently Needs Innovation And Upgrading

2011/9/17 8:50:00 38

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Innovation And Upgrading Of Garment Industry

Recently, the fifteenth Ningbo International

clothing

The press conference was held in Shanghai.

It is reported that the fifteenth Ningbo international costume festival, jointly sponsored by China Textile Industry Association, Hongkong Trade Development Bureau and Ningbo municipal government, will be held in Ningbo in from October 19th to 23rd.

This clothing festival will focus on the theme of "creative Ningbo, neon East". With the principle of "festival interaction, association based and service industry", Fifteenth major events including the opening ceremony of the Ningbo International Fashion Festival and the large-scale theme evening, the fifteenth Ningbo international costumes fair, the clothing trade and economic activities, the Fashion Festival Closing Ceremony and so on will be set up.

As we all know, the clothing industry is a pillar industry of Ningbo's economy. Ningbo's clothing industry can be regarded as a typical representative of the development of China's garment industry.

However, with the rising cost of raw materials, the increasing shortage of labor resources and the instability of market demand at home and abroad, the situation of industrial development in the future will be grim.

How should traditional industries be encircled in the face of environmental changes?

In the view of analysts, "innovation breakthrough, pformation and upgrading" is the urgent demand of the national textile and garment enterprises.

"Now we need to focus on cultivating innovative ideas.

industry

It will be a trend and direction for the future development of the garment industry to produce small, personalized and high value-added products.

Zhou Xueming, deputy director of Ningbo economic and Information Committee and Secretary General of the Organizing Committee of the Organizing Committee of the Expo, pointed out that with the market changes and the impact of the financial crisis, the marketing mode and the key points of the industrial structure have changed.

In addition, under the background of rapid development of B2C (business to customers), Ningbo textile and garment industry is actively "two integration" (that is, "information technology and industrialization").

According to the introduction, in order to promote the electronic commerce system, the apparel Festival has invited the Chinese apparel network to organize more than 40 network companies to enter the exhibition hall, including Taobao, Alibaba and other professional network sales companies.

The organizers of the Ningbo International Fashion Festival Organizing Committee believe that

clothing

It is a successful practice of Ningbo to promote textile and garment industry to improve the level of independent innovation and pformation and upgrading.

From the beginning of the first costume festival in 1997 to this year, Ningbo garment industry has developed 20 "China famous brands" and 25 "well-known trademarks in China".

Although Ningbo is the hardest hit area of the international financial crisis, from January to August this year, the textile and garment industry in Ningbo achieved a total industrial output value of 58 billion 930 million yuan and a sales output value of 56 billion 820 million yuan.

According to the reporter's understanding, the clothing festival is expected to have 8500 professional buyers from home and abroad, and 100 important trade groups will come to visit, negotiate and order.

Last year, the sales of clothing industry in Ningbo reached more than 1000 billion, and planned to reach 190 billion yuan at the end of 12th Five-Year.