There Is A Secret To "Take Away The Exhibition".

Make preparations before exhibition

The first way: to spy on the military situation, fully understand the exhibition information to be exhibited, including the quotation of the exhibition, the general analysis report of the previous exhibition, the media plan, the audience group, and the product positioning of the exhibition.

The product positioning of the exhibition will provide an important reference for exhibitors to participate in the exhibition.

The second type: if the enterprise decides to participate in the exhibition, it should take part in it early, especially some larger ones.

The third type: after the registration of exhibitors, the net laying enterprises should, according to their own product lines, invite the potential customers who are in line with the product positioning to the maximum extent, and bury the foreshadowing for the full load orders.

Exhibiting strong charge

The fourth type: when the pioneers are participating in the exhibition, the enterprises should select the most suitable booth staff for the exhibition.

These people will not only involve

The fifth type: when it comes to the exhibition, enterprises should choose the most advantageous products suitable for the buyers according to their characteristics. This is especially important for exhibitors who are attending the exhibition for the first time.

For example, a shoe manufacturer may produce women's shoes, men's shoes, children's shoes, etc. but the women's shoes are the best. So when exhibiting, women's shoes should be the main products for exhibition, instead of women's shoes, and a lot of men's shoes and children's shoes.

The sixth type: the winning of the exhibition, we should grasp the publicity opportunities at the exhibition site, make Kanban, publicity materials and small gifts, and impress the buyers.

The seventh type: logistical follow up enterprises should do well the logistic arrangement of the exhibition, including solving the living problems of the staff, such as food and lodging, so that they can devote themselves wholeheartedly, including second and three rounds of negotiations with buyers.

When participating in exhibitions, logistics arrangements are often ignored by many exhibitors. In fact, exhibitors are only the first step in business startup. Later communication is the key to the success of business.

Moreover, good logistical support and supply can always maintain the strong combat effectiveness of the team.

Net after Exhibition

The eighth type: winning and pursuing the exhibition is only the first step to establish relations with the customers. After the exhibition is over, the salesmen should strike the iron while doing business and follow up the business.

The ninth type: after the completion of the inventory battlefield exhibition, relevant personnel should do the following work: the analysis of the exhibition effect, the statistics of the attendance fee, the statistical analysis of the audience situation, the analysis of the organizer's questionnaire, the summary of the work skills of the booth staff, the analysis of the competitors, the media response of the exhibiting behavior, etc.

The tenth way: iron nails to the intended customers and signed orders, we must do a good job in product quotes, production arrangements and so on, so that every business is foolproof.