Children'S Clothing Market Competition Intensified &Nbsp; Animation Designer'S High Price.

Dior, Marc Jacobs, ZARA, H&M, ME&CITY... With all major clothing brands involved Children's wear market The last piece of cake in the clothing industry - the market competition for children's clothing has intensified, and a battle for grabbing children's clothing design has started. Reporters learned that, due to the shortage of excellent children's designer in China, enterprises had to recruit animation designers to fill vacancies in cross industry high salaries.

    Children's clothing industry, cartoon designers, animation designers, the price is high.

"1 million, this is the case that I took the most remuneration, at least. Brand of children's wear The field is rare. " Mr. Xu, head of a headhunting company, told reporters. Over the past two years, children's clothing enterprises in the clothing field have been entrusted with more and more orders. From the director of marketing, creative director, marketing director to design director, the annual salary of each position is generally over 400 thousand yuan. Among them, the director of design is the biggest salary increase. "Clothing design background, and proficient in animation design, this kind of talent companies most favorite."

In fact, in the field of animation, the value of animation design talents has been rising. The annual salary of excellent animation designers is over 500 thousand yuan. "Mr. Xu said that children's clothing companies favor animation designers because children live in a cartoon and animation year. Children like cartoon images, and animation design and children's wear design have many similarities. Marketing object They are all children. The difference is that the former is entertainment, while the latter is traditional.

Industry Senior designer Johnny bluntly, the achievements brought by anime to children's clothing industry and other industrial chains that are still expanding are closely related to their design positioning and marketing positioning. Among them, the designer is the key. Because the design of children's clothing is related to animation design, it is understandable for enterprises to hire animation designers with high salaries. "However, the animation companies themselves are already inadequate, and traditional enterprises are also trying to grab people.