Shishi Children'S Wear Is &Nbsp, And Beautiful After Transformation.

Shishi, a famous textile and garment production base and distributing center in China, Children's wear Industry also plays a decisive role. However, this year, raw material prices fluctuated sharply, wage costs increased rapidly, and continued appreciation of the renminbi and other factors aggravated the living environment of Shishi children's clothing. In addition, the difficulties of international trade barriers, low information level, low share of information resources, less self financing of shoes and clothing enterprises, and relatively backward products have brought export difficulties to Shishi children's clothing.

In China, there are only a handful of Shishi children's clothing enterprises with large brand influence, which is not in harmony with Shishi's more than 3000 children's clothing manufacturers. In fact, these situations reflect a problem: most children's clothing enterprises in Shishi are making low-grade products.

Mr. Wang, executive director of montgwear children's clothing, said that the export volume of children's clothing was relatively large this year, but mostly in the low-grade market in the Middle East and other countries. The price of foreign trade children's clothing is not high and the added value is low. Children's clothing enterprises Generally complain that profits are too thin and production is seriously affected. Shishi children's clothing industry is always at the low end of the industrial value chain, and its development prospects are not optimistic. In the face of the crisis, it is imperative for children's clothing enterprises to increase technical and equipment updates, strengthen technological transformation, promote product structure upgrading, transformation and market transformation, and enhance their self-development ability.

Mr. Wang said that the lack of innovative R & D personnel, lack of R & D capability, large single dare not pick up, small single is not enough to digest, brand awareness is not enough, market influence is very weak, marketing team strength is insufficient, market development ability is limited, these are the potential crisis of Shishi children's clothing industry.

The industry believes that, with the intensification of market competition, brand The role will become more important and prominent. A successful, long-term, and leading brand should be cultural, emotional and deep. The sustainable development of children's clothing industry needs successful transformation. "Transformation is like pupa butterfly, the process is painful, the result is beautiful." Children's clothing enterprises should take the construction of brand culture as an important part of the development strategy, so that they can gain a unique advantage in the fierce competition in the brand market.