Internet Of Things: Intelligent Information Revolution

Have you ever imagined what the future home life looks like? For example, if you put a chip in your toothbrush, after you use it for a period of time, it automatically passes through it. network Contact the supermarket to buy a similar toothbrush for you; you will contact the fridge on your way home, and it will report to you. Storage What kind of food do you recommend and recipes?

Yes, that's it. Internet of things Third times for us. Information technology revolution 。 Looking at the world, the wave of the Internet of things has been attacked. China has also incorporated the Internet of things planning into the "12th Five-Year" thematic plan.

At the same time, a series of questions came into being. What exactly is the Internet of things? How far is the Internet of things from ordinary citizens? What changes will it bring to traditional clothing enterprises, e-commerce and people's daily life? What are the difficulties in the development of the Internet of things in China? This reporter interviewed with these questions, trying to get rid of the heavy Internet of things. Suspicion 。

　　 "Do you know the Internet of things?"

"Which Wu is it?"

"What is the Internet of things?"

"This is not very clear, but it is often seen or heard on the Internet."

Over the past few days, when reporters tried to get information from friends around them, the other side always had a vague understanding. Only a friend who studied IT told reporters, "is the Internet of things not connected with things?" That is, without manual operation, everything needs one. Remote terminal remote control Yes. "

Is it really as simple as this friend? Through micro-blog, the reporter finally contacted Chen Ji, director of the Internet of things industry and Huaxia Weisheng director, to analyze the Internet of things for readers.

　 What is the Internet of things?

"If the emergence of the Internet has made the whole world a global village, the Internet of things has made the global village a human being, and this person is full of wisdom." Chen Ji first used such a vivid metaphor to unveil the Internet of things.

According to Wikipedia's explanation, the "Internet of things", that is, through the radio frequency identification (RFID), sensors and two-dimensional code installed on various objects, is connected with the wireless network through the interface, thus giving the object "intelligence", realizing the communication and dialogue between people and objects, and realizing the communication and dialogue between objects and objects. The network connecting objects is called the "Internet of things".

Chen Ji said: "the Internet of things can be likened to" human ", which includes three levels. First, the perception level. The role of the perception layer is equivalent to human nerve, nose, throat, skin and other nerve endings. Its main function is to identify objects and collect information. Second, the network layer is composed of various private networks, the Internet, wired and wireless communication networks, network management systems and cloud computing platforms. It is equivalent to the human nerve center and brain, which is responsible for transmitting and processing the information obtained by the perceptual layer. Third, application layer, which is the interface between the Internet of things and users (including people, organizations and other systems), is combined with the needs of the industry to realize the intelligent application of the Internet of things.

In short, the Internet of things consists of four elements: sensing technology, computer technology, network technology and application technology, and the tools for realizing these technologies are the Internet. It can be said that the Internet of things is the upgrading and extension of the Internet. {page_break}

　　 Internet of things: from concept to application

Smart home

A man is outside his home.

Smart home is the most accessible and touting industry in the Internet of things applications. Chen Ji defines the smart home as an intelligent, efficient and convenient home environment based on the platform of residence, combined with network communication technology, intelligent security technology, audio and video technology. The popular point is that the furniture, electrical appliances and other appliances of the family are linked by the Internet of things technology.

Chen Ji believes that smart home has four characteristics: safety, human destruction can be informed of the owner through the terminal equipment. Convenience, open the washing machine, rice cooker, air conditioner and so on by remote control. Efficiency is shown in energy saving. The whole household electricity system is energy efficient, and the intelligent lighting system is adjustable. Fashion, by embedding software system, the owner can set the scene according to preferences. For example, when you go to bed at night, you only need to press the sleep mode, all windows, curtains and lights will be automatically closed, and the anti-theft system will automatically open.

Rain sensor is also a part of smart home. As long as the wind speed and the rain speed reach a certain amount, the window will automatically shut down. This solves the problem of people being away from home when the rain is heavy, but the windows are open. Chen Ji is optimistic about the application of smart home. "Smart home is not selling a product, but selling a set of solutions. According to personal needs, the integration of different schemes has great potential in the market. Especially in China, for the home industry, smart home is a fast developing process.

　　 RFID electronic tag

The gospel of traditional clothing industry and retailing industry

In Chen Ji's view, the application of the Internet of things to traditional service enterprises is very wide. Its contributions can be summed up in four words: fast, accurate, defensive and enjoyable.

Fast, the delivery point of goods is fast, and the efficiency of logistics operation is improved. Accurate data acquisition, identification and tracking can basically achieve zero error. It can prevent fleeing, anti-counterfeiting and fire prevention. Enjoy, that is, enhance customer experience.

"Because of the fact that RFID is implanted in clothing, the number, size, color and size of the whole box can be seen at a glance after packaging. The cost of labor is greatly reduced. From production, warehousing to transportation, the loss is greatly reduced. Moreover, during this period, we will know whether there is loss, loss or fleeing of goods, which improves the management level of the entire supply chain and achieves the transparency of supply chain management. In addition, clothing manufacturers are prone to fire, so it is necessary to have equipment induction temperature and humidity, that is, to monitor the environment, which is also the application of the Internet of things to protect the factory. Chen Ji explained.

The reporter also interviewed a Zhejiang clothing company who is planning a modern logistics center. The company has abandoned the form of pallet automated stereoscopic warehouse, which is popular in the logistics market, but widely deployed in the logistics center. In the eyes of its responsible person, if there is no deployment of perceptron equipment, modern information system will not be able to control the state of goods, and can not play an effective control role, and this perception layer is the bottom of the application of the Internet of things.

He also told reporters that many people have misunderstandings about the Internet of things, that the perception layer is RFID, but in fact it is not. There are many perceptive devices, such as laser scanning, RFID card reader, bar code recognition, etc. these devices are also called "small and fine" devices, which are the key to the construction of modern logistics centers. "We should avoid excessive equipment input, because too much equipment input has rigid characteristics. But logistics in garment industry needs flexibility and flexibility. Therefore, the best support for modern logistics centers is the wide application of information systems and information system aware devices, which is also an important manifestation of intelligent logistics. "

In addition to intelligent logistics applications, how can RFID enhance customer experience? According to Chen Ji, some PRADA stores abroad have RFID labels for every piece of clothing. All the electronic labels know the style, color, size, and even fabric, origin and designer. When you wear PRADA's clothing through its store, it can read your clothes through the electronic label identification device (Reader) and trigger it directly to the display screen in the store. At this time, the screen will play the model wearing and your clothes show the scene, greatly enhance the customer loyalty to the brand.

"Of course, some domestic brands have successfully integrated IOT technology with VIP membership management." Chen Ji said, "in the Beijing flagship store of Muse, bang, you only need to brush the VIP card in the store. The screen can not only show all your previous purchases, but also provide purchase advice according to your buying habits, which achieves the goal of quickly responding to the needs of consumers and improving the sales performance and service level of stores."

The Internet of things not only made a great contribution to the traditional clothing enterprises, but also a must kill skill in the retail industry. Chen Ji told reporters that when you push a trolley with a PSD screen (personal consumption assistant) into a store in the Sam store in Yizhuang, Beijing, PSD will tell you that you have information on goods discounts. When you pass a shelf with discounted items (already equipped with an electronic label), PSD will tell you what items on the shelf are on sale.

When the reporter was still in a shock, Chen Ji laughed and said, "this is nothing. Some foreign supermarkets are more advanced. In Germany's mdelon future mall, as long as you have a membership card and enter numbers and items on PSD, PSD will tell you what the nearest route is for this item. When you check out, there are automatic checkout passages. You only need to push the car through this channel, and the money will be automatically deducted from your membership card.

　　 Electronic Commerce

New opportunities brought by the Internet of things

The current e-commerce market is based on the traditional retail industry, so its whole market automation level is not high, and its scale is not perfect. The Internet of things technology has a natural advantage in improving automatic processing, so it can effectively improve the problems in the operation and management of e-commerce through the Internet of things technology.

First of all, Internet of things can form real-time inventory and inventory information to form automatic inventory. Then, through dynamic synchronous data processing of its own warehouse management system, the purpose of sharing the entire online retail marketing system can be achieved. In the field of logistics, the distribution package can be modularized by means of the Internet of things and GPS technology, so that consumers, online retailers and logistics companies can learn the route of goods in real time in three parties.

Chen Ji told reporters that Jingdong mall is a good example. "They have made a priority stacking system for all best-selling products. When picking workers pick up goods, when they enter the logistics warehouse, they will use handheld PSD to find the location of the best seller. In addition, when goods are sent out, they can make timely feedback with logistics headquarters. "

In terms of mobile payment, "mobile Internet of things will occupy about 40% of the total Internet application. Mobile phone is the most important carrier and node of the future Internet of things". Chen Ji takes the "mobile shopping experience and LBS mobile location service" as the most important application of the Internet of things.

In products, traceability system can be established. By identifying the product's unique identification, it can not only enable users to effectively identify products, but also have a clearer understanding of the specific sources of goods, and can also reduce the risk of users being cheated. {page_break}

　　 Walking on two legs

China's Internet of things is moving forward

At present, the development of the Internet of things in China is still in its primary stage, and is in the introduction stage. In Chen Ji's view, there are three problems that need to be considered.

First of all, on the technical level, China relies more on foreign core chips and infrastructure. "The sensor industry has a gap of five to ten years compared with foreign countries. RFID's high-end chips still need to be imported. The core chip of the smart grid still needs to rely on foreign countries, and the infrastructure of intelligent processing and cloud computing is also dominated by foreign countries. Therefore, it will take some time for China to enter the world of Internet of things. The main difficulty is the breakthrough of key technologies. Chen Ji said.

"Walking on two legs" is the development path that our country's Internet of things should adhere to. First, the core technology of our country should intensify the breakthroughs in key technologies; second, we should continue to introduce foreign technologies, replace the technology with the market, first do the market, and then follow the technology of other countries.

When the reporter asked Chen Ji about the cost, he said, "technology is in the hands of others, and the cost of application is of course great. And the scale of application is relatively small. At this stage, the Internet of things is equivalent to when the Internet just came out. Therefore, the Internet of things has to go through a process. One day, the Internet of things will go from the past monomer application to the local closed application until the last open whole.

Secondly, many small and medium enterprises in China are in the initial stage of application. The standards of many enterprises in the Internet of things do not integrate with each other, so the state is formulating unified standards. In fact, the research and construction of the Internet of things in China is not late compared with that in other countries. Chen Ji said with some excitement, "at this stage, our country is not backward in pushing strength, intensity and depth, but it is lagging behind in core technology. This is mainly due to the weakness of our information research and development in the past. Therefore, the state should strengthen support for the Internet of things and make China a powerful power in the era of the Internet of things.

In addition, the media should shoulder the responsibility of publicizing and promoting the Internet of things, so that the public can have a better understanding of the Internet of things. Recently, the "search for China's smart city" jointly launched by Huaxia Weisheng media department, China initiated by IOT China and combined with a number of industry organizations and authoritative media, has been launched nationwide. The activities will witness the whole process of China's smart city construction, understand the practical application of the Internet of things in urban construction and its real significance to national economic and social development.

After the interview, the reporter had the honor to experience the whole home environment of the smart home, which is indeed an eye opener. When you open the door through the face recognition system, all the curtains will be automatically opened, the sunlight will be launched instantly, and the music will slowly sway. When everything is ready, you are sitting on the sofa. Are you supposed to have a cup of coffee delivered to your hand?

　　 Interview notes

At present, the application of the Internet of things has blossomed in many fields, such as intelligent transportation, environmental protection, industrial monitoring, environmental monitoring and so on. Compared with these fields, the pace of the Internet of things in fashion industry has gone a little harder, and the cost problem has become an important stumbling block. But the Internet of things is the trend of the times, and is an important step in the transformation and upgrading of the fashion industry.

Although the technology cost of the Internet of things is relatively high, the luxury brand's comprehensive involvement is considerable. But in the future, the Internet of things will also greatly reduce the cost of hardware, like the Internet, when it is not only suitable for high prices, but also for low-priced goods. Therefore, what we lack is time, not determination and resources.

In the development of Internet of things in China at present, most of the traditional enterprises' involvement in the Internet of things is in the field of logistics. Although a reporter in the article mentioned that a clothing company in Zhejiang is involved in the Internet of things, this is a good thing, but they do not want to disclose the name of their company in the text. Perhaps it is because their logistics center has not been built yet and is not convenient to disclose. We hope that after its real landing, we can do more in-depth real name interviews. After all, the brand that can advance the army's Internet of things is an excellent pioneer case for the development of e-commerce in this industry.

In fact, in the future, the journey of the Internet of things in the fashion industry will never end. By the time that era came, there was no secret about the Internet of things.