Ling Lanfang: Strengthening Cultural Silk &Nbsp; Promoting Silk Culture

During the "12th Five-Year" period, we must push ahead with all our efforts.

Silk is human.

Silk culture is a national culture.

Silk culture has a heavy bearing on the Chinese nation's spirit, character, civilization and foreign exchanges.

Today, China is on the road of national rejuvenation, and is developing a new silk road to the world.

In 2008, the Beijing Olympic Games, the perfect closing Shanghai World Expo in 2010 and the Guangzhou Asian Games coming on the stage were all subject to silk and silk road.

It is our bounden duty to revitalize the silk industry and promote the silk culture.

For the first time in the past few years, we have tried to make products into culture and make culture into products.

We developed the silk digital brocade and made the national ceremony to visit the state leaders. We developed silk publications and carried forward the classic humanities. We developed silk handicrafts, combined ceramics and the four treasures of the literature with silk to enhance the value of products and become more national. We developed silk home textiles and made all kinds of silk national treasures with national characteristics to be exhibited permanently in national pavilions including World Expo China Pavilion.

In addition, our silk songs and dances were awarded prizes in provinces and cities. Our silk model performances were often well received by the industry and art circles. The TV dramas that we participated in the performance of the "one hundred thousand families" and "the famous family of famous families" were very successful.

Our silk museum fair, though not much, is a collection.

Now, China's reform and opening up society has entered a new "12th Five-Year" period.

In the fifth Plenary Session of the 17th CPC Central Committee, the party put forward that culture is the spirit and soul of a nation, and a powerful force for national development and national rejuvenation.

The Fifth Plenary Session stressed in particular: promoting the cultural industry to become a pillar industry of the national economy.

This spirit has greatly encouraged our confidence in the development of silk culture.

Because in our blueprint, we must push ahead with the development strategy of high and new silk industry in the "12th Five-Year" period, and realize the leap from traditional manufacturing to advanced manufacturing, so as to realize the combination of advanced manufacturing industry and modern service industry.

We will end the bitter days of "low-end silk", "excess silk" and "OEM silk", and usher in a new era of "cultural silk", "technology silk" and "brand silk".

Cultural silk means that we should gradually make the traditional silk manufacturing industry into an advanced silk culture industry, and develop silk cultural products through research and development to form a cultural industry with silk as its carrier.

In terms of R & D and production of silk culture products, we have 5 directions according to the mature process path.

The first is to develop varieties of silk brocade.

At present, we can produce more than a hundred meters wide, tens of meters or even hundreds of meters long silk, which is used to express famous paintings such as "Qingming Shanghe", "Fuchun mountain residential map" and "Yangtze River Miles diagram".

But it is not enough. We are going to make many series. Besides expressing national culture, we should also show the scenery and handed down works of other countries in the world.

We have made significant progress in this regard.

The second is to expand the publication of real silk. Besides the classic works of national culture, we are also going to launch a silk version of religious readings to promote world religious harmony and national harmony.

The third is to expand the silk handicrafts with the combination of national specialties, folk arts, modern handicrafts and high-tech products. It not only embodies the Chinese people's natural and beautiful features, but also embodies modern silk technology.

The fourth is to expand the cultural products of silk clothing and accessories.

LV, Armani, Hermes, chanel and other international brands are actually a kind of culture about aristocracy, and noble aristocracy is nothing more than Chinese silk.

The medieval European aristocrats were proud of getting a silk scarf or shawl made in China, but now we lack the international brand of noble silk.

With the revival of the nation and the revival of silk, we must carry forward the national silk culture. We must enhance the competitiveness of our products on the top grade brand of high-grade silk, and narrow the gap with the major international brands.

Fifth, develop high-grade silk home textiles and bring silk culture into families.

There are five ways to form a cultural industry based on silk:

First, we set foot in the film and television industry, excavating the rich themes of the Silk Road (sea and land) for a long time to extract excellent film and television works, deduce the brilliance of human nature and show the national spirit.

All kinds of stories on the Silk Road, together with the gorgeous and gorgeous silk, are excellent contents and forms of film and animation.

The two is to set foot in the publishing industry.

The three is to get involved in industrial tourism.

Considering that our industrial base in the whole country is located in the beautiful and beautiful area of Yunnan and Guizhou, tourism and culture are in two directions.

At the same time, we need to build a silk industrial park. Besides the production processes of silk, silk, clothing, home textiles and other industrial chains, we also need to build silk exhibition galleries and museums, similar to the TOYOTA Automobile Museum in Japan and the Motorola factory history product exhibition hall.

Of course, China's sericulture and silk industry itself has more profound value.

The four is to set foot in the performing industry.

During the "12th Five-Year" period, we will launch the five act of the Silk Road Theme drama and some silk singing and dancing performances, including the silk model performance, and set up a special art troupe. The culture will play the role of singing opera, promote the brand of the enterprise and promote the silk culture.

The five is to set foot in exhibition culture industry.

Silk is most needed and most suitable for mice.

We will organize entities specializing in exhibitions and exhibitions to promote exhibitions.

In the fifth Plenary Session of the 17th CPC Central Committee, the party called on us to promote cultural development and prosperity and enhance the soft power of national culture.

This provides a direction and opportunity for the pformation and upgrading of the silk industry.

We must carry forward the silk culture, create a silk brand, and develop the silk economy strategy.

Five thousand years of silk must shine brilliance with the rejuvenation of the Chinese nation.

(Ling Lanfang, chairman of Silk Road Group)