Domestic Clothing Has Great Potential For Development
With the improvement of consumer life, ordinary underwear, thermal underwear and simple pajamas have been unable to meet the needs of consumers. Home furnishing was born in the 80s of last century, and some home furnishing enterprises like Connie and autumn deer have won a lot. market share 。 Home clothes have become a hot spot for enterprises to change for a time.
Shang Pu consulting light industry analysts believe that the development of home furnishing reflects the home furnishings. grade It reflects the fashion home. Life concept Consumer demand for home clothes is essentially a demand for high quality of life, reflecting the development of an era. Culture 。 The prosperity of home furnishing industry is seen by everyone. In recent years, the market of home furnishing industry has been developing more and more rapidly. However, the rapid development and the existing problems are increasingly revealed.
The 2011 China leisure home clothing Market Research Report released by Shang Pu pointed out that in the future, household clothes will become a fashion pursuit of consumers. China is a huge market. From the perspective of some sales volume, the development of this industry is not mature enough. Over the next few years, with the change and improvement of consumption mode, more than 70% of consumers will choose home clothes. Home furnishing will be a new sunrise industry and market development. potential Huge.
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