Austria's Textile And Garment Industry Is In Trouble.

At present, many textiles in Austria. clothing Practitioners are worried about the downfall of recent turnover. According to the statistics of the WKO (WKO), the turnover of retail sales in Austria fashion in the first half of 2011 was 2%. Retail experts in the country have issued early warning that the Austria fashion market may be very bleak after the fall of this year. Moreover, in the future, Austria's textile and garment industry may also face more severe challenges of survival.

Wolfgang Sima, vice chairman of the Austria textile, fashion and Footwear Association, pointed out that if men want to save money, men may be the first to start with reducing clothing consumption, so men's clothing sales have always been the most vulnerable part of the fashion retailing industry. As long as the economic climate index has slipped, men's sales are usually the biggest drop. In the first 6 months of this year, the sale of men's clothing in Austria's apparel industry has seen the adverse effects of the European debt crisis.

In addition to the pessimistic expectations of the market, there are many other factors affecting the development of Austria's textile and garment industry. The textile industry was once very popular in Austria. The core competitiveness of Austria's textile industry lies in high value-added textiles with high technology content. For example, the glove GPS device specially designed for cyclists, outdoor sports vest equipped with navigator, waterproof shirts equipped with computer software are all the main products of Austria textile industry.

However, in recent years, this is the case. production The textile enterprises with ability have already moved abroad, and the remaining enterprises are becoming more and more difficult to compete with other industries in other countries.

Insiders pointed out that even if some Asian manufacturers could not win orders due to insufficient capacity, high wages or freight rates, these orders could no longer be returned to Austria. Because the structure of the entire textile and garment industry in Austria has changed, and the international division of labor pattern has been roughly stereotyped. The survival challenges faced by the local textile industry in Austria are more severe than before.

However, Harder Beckhamson, President of Austria Textile Manufacturing Association, strongly denied that Austria's textile industry had become a sunset industry. He also listed relevant statistics to refute the negative views mentioned above. ReinhardBackhausen, Rhine,

According to the information of Austria Textile Manufacturers Association, there are about 550 textile manufacturers in Austria, with more than 24300 employees and 90% of export products. Beck Hansen pointed out that no matter what the market is, the number of clothing retailers in Austria has been increasing in recent years. According to the Regioplan research company, taking the shopping mall of Maria Hill Fei (MariahilferStrasse) in Vienna as an example, the proportion of clothing stores in the business circle increased from 40% to 44% over two years.

Beck Hansen said that even if the sale is poor, there are still some. international Sex chains want to divide up the market. Now, Mark and Primark are ready to set up a stronghold in Austria by the end of 2011, while Bershka will also open stores in the above business circles. (Hollister) However, it is undeniable that for some smaller local clothing retailers in Austria, the living space will be more squeezed.