Huasheng Natural Family: Leading The Trend Of Ma Fashion Consumption

For a long time, most of the hemp enterprises in China are production The primary products such as yarns, grey fabrics, dyed fabrics and so on, after they are exported to foreign countries, are reprocessed and made into garments and garments. However, our textile mills have made small profits. Now, as a leader in the linen textile industry, Hunan Huasheng Group has decided to break the traditional mode and consolidate the international market while improving the industrial chain, extending to the clothing, clothing and home textile industry, and launching the "Hua Sheng ·" and "natural family" brand for the domestic high-end market.

Integrate resource advantages and integrate innovation

All along, the Hunan Huasheng Group has a stable foreign trade market and accumulated rich market experience. Its ramie products are mainly exported to Europe, Japan and other developed countries and regions, and are ideal fabrics for tailored high-level evening dress and high fashion.

In order to fully exploit and enhance the value of ramie, let "Chinese grass" be the carrier. China With the development of Ma culture, Hunan Huasheng Group set up the Hunan Huasheng fashion Limited by Share Ltd in January 2010, taking full advantage of raw material control and textile processing. The establishment of Huasheng costumes is an exploration of the spanformation of Hunan Huasheng Group from pure foreign trade enterprises to the combination of internal and foreign trade enterprises. Huasheng costumes are supported by the good corporate platform of the group and the listed companies. The following two factories are relying on the sale of the fixed-point clothing fabric as the breakthrough point, so as to create the brand of the enterprise and drive the group products to guide consumption and stimulate domestic demand.

Hunan Huasheng Group is China's first batch of agricultural industrialization high quality hemp textile raw material planting base, and has abundant sources of ramie raw materials. Liu Zheng, chairman of Hunan Huasheng Group, said: "Huasheng Group has intensified the integration of resources such as marketing, product development, and so on, giving full play to the overall creation function of the superior resources inside the company. The establishment of Hua Sheng clothing company will promote the production of fabrics by clothing, promote the development of clothing with the innovation of fabrics, complement the advantages of resource integration, and further improve the ramie industry chain of Huasheng Group.

Huasheng costumes are mainly made of ramie fiber and integrate various natural fibers. innovate The integration of ramie and cotton, silk and wool can make the functions of various fibers complement each other, which has strong market development ability and risk resistance ability. Using the excellent performance and profound cultural connotation of ramie, the integrated innovation of natural fabric of Hua Sheng clothing will also meet the needs of the revitalization of textile industry.

Leading Ma fashion consumption trend

Ramie is a unique characteristic resource of our country. The total amount of fiber is 120 thousand ~ 250 thousand tons per year. Ramie fiber is a rare variety in the total amount of natural textile fiber. Ramie is a natural textile material with unique Chinese characteristics. It is a typical functional and environment-friendly rare and precious textile fiber. It has many excellent functions, such as moisture absorption, breathability, comfort, heat dissipation, mildew resistance, bacteriostasis, radiation resistance, antistatic, dissipation of light wave, ultraviolet radiation, beneficial metabolism and micro circulation function. It is recognized as a characteristic resource and rare and precious resource. The natural characteristics of hemp textiles conform to the life style of people in the new era. The bast industry will become a promising sunrise industry and will usher in a new round of development opportunities.

Huasheng dress is to promote the culture of Ma as the core, facing the middle and high-end market, and vigorously launch the "Hua Sheng ·", the "natural family" brand. The brand takes the hemp fiber as its characteristics, combines other natural fibers, and walks along the differentiated product line. Aiming at the new urban nobility who yearns for tranquility and happy life and has a spiritual pursuit, it develops linen shirts, casual wear, T-Shirts, socks, household clothes, towels, bedding and other household textile products, and advocates "natural ecology, low carbon and environmental protection" clothing culture and lifestyle.

Liu Guohua, general manager of Huasheng dress, said: "as green fibre Ramie, linen, hemp textiles and hemp and cotton clothing series conform to the trend of the times, Hua Sheng · the natural family of ramie natural fibers and other linen, cotton, silk, wool to carry out integrated innovation, so that the functions of various fibers can complement each other, and create a comfortable and natural aristocratic life experience for the consumers wholeheartedly.

In 2010, we have developed more than 20 kinds of hemp clothing and knitted T-shirt fabrics, and established and perfected some standard and internal control indicators of some of the company's clothing fabrics. At the same time, we established a number of polyester, cotton, silk and wool supply factory relations, which laid the foundation for further expansion of the production and sales of apparel and clothing products.

In order to integrate the domestic sales channels of Hunan Huasheng Group's original subordinate enterprises, Hua Sheng clothing will continue to rely on the strong technical strength of the Hua Sheng group, and will continue to strengthen and strengthen the domestic market of "Jin Shuang" brand fabrics and apparel, and promote the improvement of the overall quality of the products.

China's textile and clothing consumption has gradually entered. brand In the era of consumption, brand clothing has become the mainstream of the clothing market. Hunan Huasheng Group attaches importance to its own brand construction. It reflects the leading position of the leading enterprises of the hemp textile industry in judging the market situation, complying with the market development trend, striving to create domestic brands and striving for the right of fashion discourse. Through the construction of the self brand of "Hua Sheng ·" and "natural family", Hunan Huasheng will further build a platform for commerce and circulation of ramie terminal products, expand the excellent channel of Huasheng's natural family products in the domestic terminal brand, and let consumers further understand and understand ramie fiber products, so as to raise the consumption trend of Ma fashion.