Market Discount War Detonated The Soaring Price Of Chinese Women'S Shoes

September 21st hearing in a shopping mall in Zhengzhou, Henan

The explanation for the price increase is that the salesperson of this counter explained: "leather, shoes and freight are going up this year, and the average price of each pair of shoes has been raised."

According to the survey, in another shopping mall in the local women's shoe area, the price of brands such as Tata and other brands also went up.

The price of the women's shoes was 439 yuan and 499 yuan last year, most of which are 599 yuan and 699 yuan this year. Tata

Apart from the average price, there are many brands of hot brands or main brands.

"The price of a pair of sandals is almost equal to the price of boots in winter, which is much higher than that of last year."

Ms. Liu said consumers.

"Cost increase is the main reason for the increase in footwear prices this year.

The cost of footwear is mainly leather and artificial, such as the women's shoes we produce because of the increased cost of human resources, and the price of leather raw materials nearly doubled, and logistics costs, etc., the cost of each pair has increased by about 20%.

Chen, a shoe manufacturer in Chongqing, told reporters that footwear prices rose this year and related to the big environment.

"Last year, women's shoes with a price of about 100 Yuan went up to about 130 yuan this year, plus logistics and other costs. We can only raise the retail price, and the brand footwear is higher in the shopping malls."

A shoe store owner said.

"In addition to cost pressures, an important push behind the increase in retail prices of women's shoes is the price discount war in shopping malls."

Zhang, a sales manager who worked in a shopping mall, thinks that