Importance Should Be Attached To Talent Training In Fashion Design Innovation
As a populous country and the world's second largest economy, China has strong
clothing
Production capacity and huge domestic demand market, processing a large number of low profit clothing products for all parts of the world.
On the one hand, our country has a high level of manufacturing capability and huge domestic market. Tens of thousands of young designers enter the garment industry every year. On the other hand, our clothing enterprises are beset by the lack of design talents. It is difficult to see their own brands that can compete with international brands in the domestic market. Foreign brands processed by us have always been the main players in China's market.
A big garment manufacturing company has sold its market to its own foreign brands, which shows that the battle of fashion design innovation has started at its own door.
Lack of creativity causes talent to be hard to find.
The shortage of labor reminds us that the "made in China" mode of processing European and American fashion brands with low remuneration has been in crisis, while domestic fashion brands are less competitive in the face of fierce international brands.
Faced with such a crisis, how to turn from "made in China" to "Chinese creativity" and make China own brand has a place, and design innovation is an inevitable way out.
There is no innovative design, no innovative design personnel, no designers conveying fashion designers' teaching system, we are still only the world's processing plants, in the profit chain can only get the weakest part, and often because of the constraints of various economic and political environment and being threatened.
In fact, the clothing industry has a strong embodiment of the strength of competition for the design of innovative talents.
Competition of garment innovative talents makes Chinese costume design education
Idea
It requires timely updating, which requires that the design theory and method based on design education must be at the forefront.
At any time, we should grasp the cutting edge information of design research and grasp the direction of design research so as to enable our innovative design and design talents to meet our national conditions and market demands, and enable us to have the right to speak in the international garment industry. As a potential consuming country, we can participate in and exert influence when formulating fair market rules.
Although more than 200 universities in China have set up the major of clothing design, they are faced with the problem of repetitive professional settings and lack of pertinence and characteristics in fashion design education.
The curriculum system is basically built on the garment industry, which is mainly characterized by manufacturing. It is difficult to adapt to the design talent standards that are urgently needed in the pformation period of the garment industry.
Design innovation must focus on broader fields.
Networked society is also a design society.
The definition and function of design also changed qualitatively, from the aesthetic appearance of products to the use of innovative design in social development.
The factors that affect design include the pformation of population, family structure, new consumption values, pformation of working style, new technology and environment.
Design plays an increasingly important role in the development and progress of the society, and has broader scope and opportunities.
With the development of design, the starting point of clothing design has been extended to the wider field of society, environment and culture from the needs of the market.
With the sustainable design, inclusive design and so on, the current design theory of international design research is introduced into the fashion design concept, and how clothing designers make costume design in the practice of design.
Can
Satisfying people's daily needs and playing a more active role in society and environment are the starting point of design innovation.
In fashion education classroom, how to arouse students' understanding of design innovation and the sense of social responsibility of designers should be explored.
Establishing user centered design concept
The user centered design concept comes from the product design field. The usual costume design from the design practice to the design education is guided by the market, too much emphasis on the product's appearance design, and seldom pays attention to the daily needs of the users.
In fashion design and teaching, less attention is paid to the design method of users' needs, and design and research from the perspective of clothing function.
Under the guidance of user centered design theory and cross disciplinary research mode in Europe and America, a lot of exploration has been made for enriching costume design.
For example, combining electronic wearability technology with clothing design, on the one hand, applying new technology of electronic textile to clothing by way of clothing style and structure design, expanding the function of clothing, improving the comfort and protection function of clothing, increasing the information exchange function of clothing, and designing clothing that can meet the needs of athletes, patients, old people, children and people at work.
On the other hand, the electronic wearability technology can also be combined with the characteristics of clothing for various development.
In order to meet the growing demand of functional clothing for the elderly users, the British national research project on the design of functional clothing for the elderly is starting from the needs of the elderly users. Combined with new textile technology, 3D scanning technology and electronic wearability technology, the clothing that meets the needs of the elderly is developed.
Unlike traditional fashion design concepts, the purpose of "better design for the life of the elderly" is to combine design research and development with user needs as the starting point to develop and design functional clothing.
In particular, the study focuses on interdisciplinary subjects such as social sciences, Physiological Sciences, psychology, clothing, wearability, and so on, and explores the research pattern of aging costume design characterized by interdisciplinary characteristics.
Promoting multidisciplinary research and teaching mode
As the concept of stardom of designers has been diluted, a research and design mode of interdisciplinary talents with different professional backgrounds and advantages has attracted more and more attention.
For example, the British Design Committee has put forward a cross disciplinary approach to design guided integration of sociology, market economics, information technology and manufacturing technology.
teaching
The mode of training young designers, the new design concept as soon as possible to spread to the field of design practice, stimulate students' innovative thinking promotion mode.
The interdisciplinary of garment design and other disciplines, the diversification of training direction of clothing design talents is the characteristics of clothing design specialty in British universities.
At present, there are 52 colleges and universities in the United Kingdom, which have set up clothing design major, and have the characteristics of pertinence and diversification in the direction of fashion design specialty.
It has different features in fashion design and marketing planning, intelligent textile and functional clothing design, fashion design and media, textile and clothing design.
These professional directions integrate textile, marketing, news media, computer technology and other fields with traditional costume design, and train talents for the clothing industry.
As for clothing design education, China has carried out many discussions and attempts to reform, and more exploration is needed in improving curriculum and teaching methods.
Unlike many European and American countries, we have a large number of production enterprises and markets, and we are also facing the same severe problem of population aging.
It is imperative for the garment industry to go from manufacturing to creativity, and the vision of costume design education should also be expanded.
Every year, a large number of graduates of clothing design profession join in the garment industry.
People oriented design concept, multi-disciplinary research and teaching mode can provide students with more direction of development, design innovation ability, good communication and communication ability, and high quality clothing talents can be applied to the needs of garment industry pformation.
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