Shoe Companies Plan For Extension Strategy &Nbsp; Help Original Brands To Stand Firmly On The Market.

September 22nd hearing in recent years

There is no doubt that if we want to do a good job in brand extension, the traditional market thinking mode and the brand perspective of consumers will have a corresponding change.

In this regard, Barbara experts have a very appropriate saying, "brand is a trust concept stored in the consumer brain, and extension is a test of it."

Whether the brand extension also indirectly means that shoe companies should consider the value experience of consumers after the brand extension while considering the diversification of brand development.

Of course, this requires timely changes in consumer awareness of brand extension, which is not an extremely easy task.

Just like the consumer orientation is like the band commander in the market, and the piano, violin, Cello and other musical instruments are just like an extended brand, and the consumer orientation directs the musical instruments to play the most beautiful movement in the market stage.

To put it simply, brand extension should be integrated with all physical values related to the actual market demand of consumers, so that the essence value of footwear enterprises can be interpreted more comprehensively through the brand's loud form, thus creating the best market efficiency, which is the greatest value embodiment of brand extension.

Unfortunately, at present, many shoe companies still believe that they can gain fame and wealth if they put their other products on their brands.

In this regard, it is often neglected that we should continuously enhance the value idea of brand extension from various aspects, such as advertising effect and ingenious marketing planning.

There is no doubt that when consumers buy a brand, they often enjoy the value of the brand.

Therefore, in the current concept of many shoemaking managers, the reason why brand extensions attract them is the added value and market development power of their brands.

From this, we can see that the winning way of brand extension is that shoe companies should step up the accurate positioning of the consumers before the brand extension.

On the basis of this decision, we can create a brand culture and spiritual appeal that directly penetrates to the target consumer group for the footwear industry, so as to realize the super profit increase of our brand extension.

Admittedly, brand extension can save new brand from the promotion cost of market development and greatly shorten the process of new brand being perceived by consumers.

Especially for those brands with stable consumer resources, this is undoubtedly a good marketing strategy.

For this reason, these brands will continue to exert themselves in the market construction and constantly pursue the extension of the brand, and make full use of the market influence of the original brand, and gradually develop the market value of the new brand resources.

But at the same time, we need to realize objectively that although the chances of successful brand extension are great, the risk coefficient of brand extension is not small.

According to the actual market research data of brand experts, we can see that the brand extension strategy of shoe companies still exists duality at a certain level.

In this regard, we strongly urge footwear companies to carry out brand extension strategies in advance and carry out a multi-level test of brand extension, and carefully examine whether the demand of consumers in the market is fully satisfied and the long-term development strategy to be implemented by brand extension.

To sum up, in a word, if the shoe companies need to consider whether their brands are suitable for extended development or whether they are developing at the right time, they can not just judge from the perspective of consumers' perspective, but rather have to stand more objectively in the perspective of market prospects, so as to analyze whether the market positioning of brand extension helps to stabilize the market position of original brands, so as to gradually dilute the risks that brand extension may bring.