Children'S Clothing Industry &Nbsp; Animation Designer

Dior, Marc Jacobs, ZARA, H&M, ME&CITY...

With the major clothing brands involved in the children's clothing market, the last piece of cake in the clothing industry -- the field of children's clothing.

Animation designer for children's wear industry

The price of animation designers is soaring.

"1 million, this is the case that I took the most remuneration, at least in the field of children's wear brand."

Mr. Xu, head of a headhunting company, told reporters.

In the past two years, more and more children's clothing enterprises in the field of clothing, from the market director, creative director, marketing director to design director, the annual salary of each position is generally more than 400 thousand yuan.

Among them, the director of design is the biggest salary increase.

"Clothing design background, and proficient in animation design, this kind of talent companies most favorite."

In fact, in the field of animation, the value of animation design talents has been rising, excellent animation.

Johnny, a senior designer in the industry, has said that the achievements brought by animation to children's clothing industry and other industrial chains that are still expanding are closely related to their design positioning and marketing positioning.

Among them, the designer is the key.

Because the design of children's clothing is related to animation design, it is understandable for enterprises to hire animation designers with high salaries. "However, the animation companies themselves are already inadequate, and traditional enterprises are also trying to grab people.

The fittest is hard to find.

Statistics show that the number of new babies in China is about 20 million a year.

The huge cake gives us an alluring fascination.

Li Yingfang, yellow duckling, good children, doctor frog, Babu beans and Disney, these familiar brands dominate the baby products market, and the two sports costumes headed by Adidas and Nike have explored the baby's field.

Besides, McDonald's, Anta, XTEP and seven wolves...

It is also penetrating the market.

It seems that there is a consensus that these enterprises have been pouring in or are ready to rush into the market. If we want to catch the special psychology of children's consumption groups, we can't use the original design team, even though this team is perfect.

The way out is to excavate excellent designers from the animation industry and add more animation elements to their brand design.

"Nowadays, children's wear design is no longer a matter of style. The design of cartoon image has become the mainstream of children's clothing design nowadays."

A sporting goods children's clothing official said.

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"The real problem is that companies are not short of money, but lack of high standard animation children's wear designers."

Johnny told reporters that half a year ago, he and his colleagues received many headphone calls, many of which were well-known brands of children's clothing enterprises, one opening is the salary of 500 thousand yuan start, there are shares, "it can be seen that the designers of this industry are scarce."

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Children's wear designer's job requirements: more than two years' independent design experience of brand baby wear and children's wear; familiar with needle weaving and various crafts; with toy and cartoon design working experience; skilled in using various drawing software, strong sense of color, unique fashion aesthetics; able to grasp the trend of face and accessories, have the sensitivity of children's brand fashion trend, have strong observation on market demand; understand the composition and process of clothing.