Low Standard Of Assessment Indicators - The Clothing Retailing Industry: Complaints Remain High
quality
Complaint
It refers to consumers' quality disputes with distributors when they buy clothes, which requires quality inspection or quality identification.
In the number of annual inspection samples, we know that the number of quality inspection (identification) in the daily entrusted inspection (excluding supervision class inspection) is nearly 1000, accounting for more than 40% of the sample number.
In addition, from the Consumers Association of Changchun, the quality of clothing and footwear products in 2010 ranked second in all kinds of merchandise complaints, ranking the top three in recent years.
So, what is the reason for such a high proportion?
Consumer spending changes
With the deepening of reform and opening up, domestic
market
With further prosperity, the styles and colors of clothing are more diverse, and people's living standards have also been greatly improved.
The money bag has been bulging, and it has been pformed from the previous food and clothing pattern to fashion, beauty and brand, and at the same time, the demand for clothing quality has been improved.
From the consumer's point of view, the clothing purchased in the high-end large department stores should be better than the general market (including the two wholesale market).
One is purchased in the high-end department stores.
clothing
The cost is much higher than that of other shopping malls. Two, the management of high grade large department stores is better than that of other shopping malls.
Once it is inconsistent with its expected effect, it is considered to be a quality problem.
Example: in June 17, 2011, a consumer bought a brand of men's trousers at a large department store in Changchun. The fabric content was 53% wool, 47% viscose, and the price was 2730 yuan. After wearing it for half a day, it was found that the wrinkling was obvious, and the dealer asked for a refund. The dealer thought it was not a quality problem.
Therefore, consumers are required to do quality inspection.
We know that viscose fiber products have the characteristics of bright coloring, good drapability and strong hygroscopicity, and also have the disadvantages of reducing wet strength and wrinkling easily.
Therefore, the wrinkling mentioned above should be determined by the properties of viscose fiber.
In addition, the standard physical and chemical project of "trousers GB/T2666-2009" also did not assess the wrinkling performance.
Example: in June 15, 2011, a female consumer bought a mulberry silk fashion shirt at a large department store in Changchun. After wearing it for 2 days, she found that the phenomenon of thread lifting appeared near the cuffs and the bottom of the skirt. It was considered to be a quality problem and required quality inspection.
Mulberry silk clothing has good drapability, fine yarn and light texture. It is suitable for summer clothing.
Things are the unity of contradictions. They can not avoid their shortcomings at the same time. They are not wearable, easy to thread and resist pilling in summer.
Wait.
Similar to the above quality disputes, one reason is that consumers spend more money on buying clothes. They think that clothes that spend so much money should not be in such a problem when they are dressed. Two, consumers do not understand the basic knowledge of clothing materials. Some of the questions are determined by the characteristics of fabrics themselves, and they think they are quality problems.
At the same time, the production enterprises introduce pertinent features to the fabrics in the instructions, or they can avoid unnecessary quality disputes when the salesmen give certain presentation when they sell clothes.
The related items in the product quality standard are too low.
When consumers and distributors have quality disputes, the focus of debate is whether they are quality problems.
Then, what kind of problems are the quality problems? First, we must determine the contents of the quality disputes, what is the focus of the dispute between the two sides; secondly, we should determine the implementation standards of the products and determine whether there are corresponding assessment items.
Example: in July 4, 2011, a consumer bought a famous brand T-shirt at a large department store in Changchun, which spent 1900 yuan, wearing 3 days, showing a more obvious fading phenomenon near the back shoulder, and spotting stains. Sensory identification was similar to light color fastness fading. According to the clothing label, the standard was GB/T22849-2009 (knitted T-shirt), and the standard grade was 2-3.
We know that the color fastness rating is 1~5 (except for light fastness), and the 1 grade is the worst, 5 grades are the best. There are 9 stalls (including half differential). The greater the digital level, the better the color fastness.
The 2~3 level can only be considered below the average level. Popularly speaking, if the degree of fading is divided into 3 grades: slight, obvious and serious, the 2~3 grade should be obvious fading.
Example: a consumer spent 2000 yuan in a large department store in Changchun to buy a famous brand knitted shorts, wearing 10 days or more, appeared obvious pilling phenomenon, and consulted the corresponding implementation standard GB/T22853-2009 (knitted sportswear) qualified item pilling project was 2.5, according to the above degree division should be obvious pilling.
Wait.
From the above two examples, we can see that some of the existing product standards are still too loose in the evaluation index of physical and chemical projects. The production enterprises have lowered the quality standards in production and production, and have had a contrary expectation of consumption with the vast number of consumer groups. This is also one of the reasons why quality disputes are not high.
Some product standard examination items are not perfect enough.
In winter, the quality complaints are mostly the problem of down clothing, and the problem of drilling and weaving is all sewing. In the current standard "FZ/T14272-2002 down garment", there is no specific stipulation on the problem of drilling the pile. However, in the 5.2.3 chapter "quality defect determination basis" table 11, it is mentioned that "slight drilling (except sewing)" can be identified as a serious defect.
Then, is it obvious that the quality of the fabric is even worse than that of the knitted fabric. Again, the "FZ/T73020-2004 knitted casual wear" has not made the assessment rules for the color fastness to light. The quality complaints often have disputes on this project, and how to detect and judge it?
The above mentioned examples are just the specific circumstances that I encountered in my work, and I would like to list some problems.
How can we reduce quality complaints?
First, the production enterprises improve their product quality and grade. "Strike iron needs to be hardened". Only when the quality of products is improved, can quality disputes be reduced, and the reputation of enterprises is also established in the market.
Some large department stores in Changchun have asked for the quality of clothing sold at first grade and above.
This is a quality improvement, which is close to the expectations of consumers' product quality and has gained the trust of consumers.
The two is some product standards, individual physical and chemical project evaluation indicators need to be improved, such as the above examples 1 ~ 4 cases involved in the light fastness, anti ball and other items to medium or upper level.
For example, the rules of pilling in the "GB/T2666-2009 trousers" standard are as follows: combed (smooth surface) fabric is more than 3-4 grade, combed (suede) fabric, coarse fabric is more than 3 grade, which is close to the normal pilling performance of normal wear.
Three, the testing items in some product standards need to be further improved. No matter in physical and chemical projects or in appearance sewing, it is more comprehensive and specific in terms of clothing wear performance.
For example, the down fabric needs to be specified in detail.
From the consumer's perspective, whether the fabric is (or in the material) is in the same place as the drill wool or the drill bit at the seam will affect the wearing effect. When considering the specific production status of the production enterprise, while safeguarding the interests of consumers, we should regard the drilling conditions as the assessment method.
Any clothing can not be used immutably, and has its own use time. Whether it can stipulate what kind of problems appear in a certain period of time is determined as quality problems, so that it effectively protects the legitimate rights and interests of consumers and enterprises, and reduces many unnecessary quality disputes. For example, "QB/T1002-2005 leather shoes" standard stipulates the "after sale quality determination".
In short, with the prosperity of the market economy and the gradual improvement of people's living standard, the consumption concept has also changed. Whether from the point of view of production enterprises or consumers, the quality grade of products should be improved.
- Related reading
"Efficiency" Has Become The Biggest Capital For Functional Textile Enterprises To Survive.
|Autumn And Winter Pile Material Turnover Increase, Women'S Dress, Home Textile, And Pile Material Interaction.
|The Image Of Foreign Trade In The Eyes Of Small And Medium-Sized Textile Enterprises
|- Popular color | Autumn Coloring = Very High!
- Local hotspot | The First Silk Road Forum Will Be Held In Huzhou.
- neust fashion | Unbridled Yourself, Asymmetrical Design For You, Gao Yanmei.
- Association dynamics | The Future Of The New Manufacturing Chain -- 2018 China Clothing Quality Manufacturers Conference Will Be Held
- Instant news | WCBA New Match Debut, 18 Teams Have Their Own Exclusive Robe.
- Chamber of Commerce | Dongguan Textile Yarn Association Established Successfully.
- Children's shoes | ROBOKIX Joined Eleven Vacation, The Greenhouse Party, Hello.
- Company news | The 125 Year Old Sears Store Will Formally Apply For Bankruptcy.
- Recommended topics | VENKOON New Season, A Game Of Temperature And Texture
- Gym shoes | Global Sports Shoes Market Report: The Market Will Reach US $95 Billion In 2025.
- Display Management Plan
- "Efficiency" Has Become The Biggest Capital For Functional Textile Enterprises To Survive.
- How Can Exhibitors Choose Booth And Design And Build It?
- Cotton Farmers Worry About Cotton Price Fluctuation &Nbsp; Clothing Prices Keep Shouting.
- 《傾世皇妃》首發(fā)海報 華麗服裝奪人眼球
- 設(shè)計搭建展覽展臺基本知識
- AOKANG Shoe Six Big Doubt Is Difficult To List
- 展臺設(shè)計搭建技巧
- Space And Materials In Display Design
- Shandong Jimo Into Small And Medium-Sized Garment Processing Enterprises Get Together