Resolution: Why Do People Go Abroad To "Sweep" Luxury Goods?
Introduction: you often get through the window, do you know if you have heard of such a thing: gather up some friends who have the same shopping hobby, fly to Paris with high spirits, live in a small hotel, eat instant noodles, settle down, and rush into all kinds of things.
Luxury goods
Card shop "crazy sweep goods".
They can bend their stomachs, or temporarily stay in a small hotel. Everything is forbearance for consuming "good quality and cheap" luxury goods abroad.
In China, the amount of domestic consumption luxuries is obviously lower than that purchased from abroad.
The World Luxury Association's blue book on the 2011 official report of the World Luxury Association released in June 9th this year shows that Chinese consumers spent nearly 50 billion dollars on luxury goods in Europe last year, 4 times that of the domestic market.
The number is amazing.
Huge spreads push foreign shopping
Looking at the huge price gap between luxury goods at home and abroad, it is easy to understand that a large number of Chinese people are buying luxury goods abroad.
In the US, a pair of Levis jeans sells for 20 dollars at discount stores, while the same pair of trousers is sold at least 700 yuan in domestic stores.
It may not be a luxury, but unlike Rolex, LV, GUCCI and other names, and so on, the difference is not a few hundred dollars.
In International
market
The price of an ordinary Rolex watch ranges from $1000 to $15000, which is usually less than half or even 1/3 of the domestic price in European and American markets.
That is to say, buying a Rolex watch on the same market in the international market requires at least 18000 to 270000 yuan.
In addition, some luxury goods also have the value of investment and collection.
An overseas shopping man told reporters that the price of imported luxury goods in Japan is 50% higher than that in the country of origin, and some even higher than 60%.
For example, a LV leather bag sold in Paris for 5000 dollars will cost 7500 dollars in Japan, equivalent to 576075 yen.
The purpose of the Japanese government is to protect its national industry.
In China, a Coach handbag priced at 20500 yuan is priced at only 2000 dollars on the official website of Coach, which is about 12768 yuan, nearly 40% less than that in China.
In Korea, because the tariffs and VAT imposed on luxury goods are lower than that in China, the price of luxury goods in the Chinese market is 20% higher than that in Korea.
A Korean Hermes sweater, which sells for 6713508 won in South Korea, is worth about 48000 yuan, which is worth 40000 yuan.
According to the Ministry of Commerce statistics, watches, bags,
clothing
The 20 brands of high-end consumer goods, such as liquor and electronic products, are about 45% higher than those in Hongkong, 51% higher than the United States, and 72% higher than France's five products.
Shopping websites have always been enthusiastic about luxury goods, concentrating on watches, leather goods and bags, clothing, clothing, shoes, jewelry and other types of business.
The original price is 7990 yuan LV classic old M40145 women's bag, online only 1598 yuan.
Buying cheap and favorite leather bags is a very coveted thing for fashion lovers.
But the good and bad are mixed, fake goods are constantly appearing, so that many consumers who spend a lot of money complain, even a few consumers are being cheated.
As a result, the pain of going abroad to buy is fast, and it also encourages people's enthusiasm for foreign consumption.
Many overseas buyers say that saving money is equal to free travel and earning money.
RMB appreciation encourages consumption desire
The Mid Autumn Festival has come, and national day is near. Naturally, many people plan to take part in this holiday to buy abroad.
In recent years, the currencies of many countries have appreciated substantially against the US dollar, and the renminbi is no exception.
Once the financial crisis, let the Chinese people "arrogant" once.
When Americans are worried about their jobs, it is time for Chinese people to spend their luxuries.
The appreciation of the renminbi has obviously encouraged people's enthusiasm for consumption. It seems that Hong Kong and Macao shopping can not satisfy the Chinese people who are bulging.
According to the China foreign exchange trading center, in August 30th, the RMB exchange rate between the RMB and the US dollar was 6.384 in the inter-bank foreign exchange market. Compared with 8.2765 before the July 2005 exchange rate reform, the appreciation rate of RMB against the US dollar has reached 29.63%.
If the dollar continues to soften, there is still room for the renminbi to continue to appreciate.
Under such circumstances, for Chinese people, not spending much abroad is like missing a big bargain.
In August, the appreciation of the renminbi has reached 0.87% this year, far ahead of the 0.23% and 0.42% rise in February.
Reporters in the interview and understanding found that the recent exchange of money to the Bank of a few people, the trend of RMB appreciation in the short term is likely to reverse the possibility.
In this way, people are still keen on consuming luxury goods abroad.
Before the appreciation of the renminbi, a Prada skirt in China needs 80 thousand yuan, and the appreciation of the renminbi so far, the same skirt needs about 64 thousand yuan or so. How can it be unattractive to Chinese people? {page_break}
There are many disputes about taxes and fees.
Too high taxes and fees are also a problem that luxury goods can not evade.
It is an indisputable fact that up to 20% of the iPad import tax rate has deterred many people from deterring them.
Undoubtedly, the high taxes and fees in China are a very important factor affecting import commodities.
In China's customs tariff, taxis are classified according to their grades. For example, the tax rate for imported cars is based on the engine exhaust volume, the vehicle tax rate of up to 4 liters is higher than 40%, and the rate of 3 to 4 liters is 25%.
In addition, the high circulation cost in the domestic market has also raised the price of commodities.
Since the end of 2001, China has lowered tariffs many times, but the cost of value-added tax, consumption tax and business tax in domestic circulation is still high.
The director of the Ministry of Commerce has suggested: "we should consider lowering the relevant tax rates of cosmetics, high-end watches and other commodities appropriately, promoting the import of high-grade commodities with domestic demand, pforming part of overseas consumption into domestic purchases, and expanding the sales revenue of the domestic market."
Today, tax cuts have been done, but the trend of increasing demand for Chinese consumers will not be ignored.
In addition, the new consumption concept is affecting the direction of consumption in China.
According to the World Luxury Association 2010-2011 annual official report released by the World Luxury Association, consumers in the next 3 to 5 years will become the main force in China's luxury purchases, and the younger generation of luxury consumers in China has become a major trend.
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