China International Shoe Exhibition: Pull Small And Medium-Sized Enterprises To Seek Development
In recent years, it is undoubtedly an eventful period for China's footwear industry.
The RMB appreciation, inflation, labor and raw material production costs rose sharply, and export tax rebate decreased, leading to the shoe industry's overall business difficulties.
On the 1-3 day of April 2012, the Eleventh China (Guangzhou) International Footwear Exhibition held the right time and was ready to go ahead, prompting brands and producers to collide with the spark of cooperation under the new situation.
The Eleventh China (Guangzhou) International Footwear Exhibition, as China's largest professional shoe show, has witnessed China.
footwear industry
The course of development.
Under the new situation, expanding the industry development space, providing market opportunities, promoting the flow of market elements, and giving full play to the market allocation of resources are the main goals of this shoe exhibition.
Explore the depth and unite to seek opportunities for cooperation
How can the small and medium-sized enterprises break through in the process of the competition of the format competition?
The Organizing Committee of China (Guangzhou) International Footwear Exhibition proposed that, faced with the adverse factors such as the rising price of raw materials, rising labor costs, razor blade profits, follow suit and homogenization, the small and medium sized enterprises need to cooperate in various fields to promote the overall development.
If the small and medium-sized enterprises are sure to be in favor of the overall development of the enterprise.
China International Shoe Fair hopes to build a resource sharing platform through its own efforts to strengthen the overall competitiveness of small and medium-sized enterprises in China.
The so-called chopsticks are easy to break.
Small and medium enterprises need to put an end to malpractice.
compete
To explore future trends together.
The role of China international shoe exhibition in building this platform is to complete the grafting of market channels more efficiently, so that the cost of entering the shopping mall, ordering or human resources has been significantly reduced and the market is more competitive.
Growth path choice cooperation and merger
In the process of development, enterprises always want to be bigger and stronger.
market
Environmental change, the whole shoe industry concentration degree is inevitable.
Under this trend, enterprises begin to think more about cooperation.
Fundamentally speaking, joint strategy is a short-term tactic, and mergers and acquisitions require long-term strategy.
From now on, 20% of the brands occupy 80% of the market share. A large number of small and medium enterprises brands do not have huge funds and manpower to develop marketing channels. At the critical point of survival and death, it is difficult to rely on traditional sales mode.
From commissioned processing, to today's marketing channels, network sharing.
Such cooperation can enhance the efficiency of resource utilization between them.
Every enterprise has bottlenecks in its development, such as capacity, channels, marketing capabilities, etc., and the close cooperation with other enterprises can quickly relax the constraints and make the enterprises develop at a low cost.
M & A is the best choice for those who want to grow rapidly in the next 5 years.
Enterprises with such goals usually have advantages in certain areas, such as distribution, local market areas or channels. Although there are good foundations, the single strength can not get rid of the sense of crisis in the current market environment. At this time, strategic mergers and acquisitions are a tactic.
Mergers and acquisitions often have relatively high sales volume, good cash flow and reasonable product structure, but lack of management leads to hard growth.
Such enterprises are easy to achieve rapid growth through management integration after mergers and acquisitions.
The Eleventh China (Guangzhou) International Footwear Exhibition will be held on 1-3 April 2012. The Dana exhibition group advocates the joint development of small and medium-sized enterprises.
Small and medium-sized enterprises are defective in some aspects, such as pursuing small and complete, inaccurate positioning, unclear objectives, unclear strategy and so on.
Enterprises can choose the road of complementary advantages and win-win cooperation. In the industrial chain, complementary cooperation or full cooperation can also take the road of high specialization and self development.
The latter needs to make strategic planning in terms of enterprise positioning, enterprise strategy, business objectives and business models, so as to protect its core competitiveness.
No matter what kind of development mode, it is the wisdom of management.
China's small and medium enterprises alliance is about to grow, and the horn of China's shoe industry is advancing.
Let us join hands and cherish the idea of "innovation, integration and win-win". We will work together to win the brilliant poetry of China's footwear industry.
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