Fast Fashion And E-Commerce Accelerate The Development Of China's Clothing Market

ZARA, H&M, UNIQLO and other international fast Fashion clothes With the successful operation of the brand, Chinese garment enterprises will gradually seek the way of fast fashion development. Fast fashion and e-commerce have become an accelerator for the development of China's textile and garment industry.

According to incomplete statistics, the sales volume of China's clothing market in 2010 was 1 trillion and 259 billion 680 million yuan, an increase of 20.07% compared to 1 trillion and 49 billion 90 million yuan in 2009. According to the statistics of National Bureau of statistics, in 2010, the finished products of garment manufacturers in China above the garment industry reached 58 billion 724 million yuan, up 20.37% from 48 billion 787 million yuan in 2009 (Note: Enterprises above Designated Size mainly refer to 5 million RMB and above). Judging from the scale of finished products of garment enterprises above Designated Size in China, compared with the sales scale of China's clothing market, the Qing Research Center found that the concentration ratio of China's clothing market is relatively low, and small and medium-sized enterprises still occupy a certain proportion in the Chinese clothing market.

　 Transformation of China's garment industry is imperative

Use mobile phones to easily speculate at any time and anywhere. Some stocks will surely regret the sudden rise in the stock price of some stocks. It is very likely that the stock market will be saved unexpectedly. Since 2009, China's labor costs have risen, RMB appreciation, raw material prices fluctuated and loan interest rates have increased, which has increased the operating costs of enterprises, and has affected the international competitiveness of Chinese textile enterprises. The pressure of production cost pressure of Chinese textile and garment enterprises has made the international order transfer trend obvious. According to data from the Ministry of industry and information, the production, export and profits of China's textile industry have increased steadily, but the rate of growth has obviously slowed down. Taking the United States as an example, in 2011 1-5, the number of garments imported from the United States dropped by 0.8%, compared with that of Vietnam, Bangladesh and Indonesia. With the development of various new trade protection and green standards in developed countries, the extensive development of Chinese garment enterprises is becoming narrower and narrower. There are various indications that the era of relying solely on cheap to earn eyeballs has passed. The path of industrial transformation of refined production and branding is imperative.

　 Fast fashion and e-commerce have become the accelerator of China's textile and garment industry.

China relies on its huge population base to create consumer demand continuously. According to the latest statistics of the National Bureau of statistics, in June 2011, the clothing consumption price index of Chinese residents was 102.1, of which the clothing consumption price index of urban residents was 102.2, and the clothing consumption index of rural residents was 101.6, which was slightly higher than that of the same period consumer price index. However, apart from the demand, the Qing Research Center found that there are two main driving forces for accelerating the development of China's clothing market.

First of all, fast fashion has become a typical operation mode of China's garment market. "Popularity" and "seasonality" are the special attributes of clothing products. Only when the information is timely feedback and flexible can the clothing enterprises win in the fierce competition. With the successful operation of ZARA, H&M, UNIQLO and other international fast fashion brands, Chinese garment enterprises will gradually seek the way of fast fashion development. On the whole, through the integration of industrial chain links such as rapid production, fast logistics and rapid sales, garment enterprises rapidly launch the most fashionable, fashionable and fashionable clothing styles to the market in order to satisfy the target consumers' pursuit of fashion. In addition, in a sense, fast fashion helps to reduce the inventory cost of garment enterprises. However, at present, most garment enterprises in China lack the ability to integrate industrial chain, especially in design, Logistics link The lack of fast fashion chase ability of Chinese garment enterprises will be insufficient. However, we have reason to believe that this mode of operation will speed up the formation of Chinese clothing brand to a certain extent, which will be of great benefit to the overall development of the clothing market.

Secondly, e-commerce has become one of the most growing channels for clothing product sales. According to the latest data of the Qing Research Center, in 2010, the scale of online retail transactions of Chinese apparel categories was 107 billion 328 million yuan. In the second quarter of 2011, the scale of online retail transactions of Chinese apparel categories was 46 billion 923 million yuan, compared with the first quarter of 2011, an increase of 17.01%. With the development of clothing vertical electricity supplier market and the increasing popularity of online retail market, the road of e-commerce of traditional clothing enterprises will become clearer. It is estimated that in 2011, the scale of China's apparel products online retail market will reach 170 billion yuan, and the increase will exceed 50%. E-commerce channels will become one of the most growing channels of clothing sales.

　 China's clothing market investment events in 2011 are expected to hit a new high since 2005.

According to the latest data of the Qing Research Center, the investment in China's textile and garment industry has been frequent in the first half of 2005-2011 years. In 2010, the investment events and the total investment amount disclosed by China's textile and garment industry all reached a record high level. 26 investment events have been disclosed and the total amount of investment cases disclosed is 358 million US dollars. Of course, this part of the investment statistics do not include e-commerce enterprises with clothing category as the core business, such as Masa Marceau, seven grid, Han dresses and so on.

We expect that the Chinese garment industry will maintain an accelerated growth in the future. In 2011, VC/PE will invest more in China's textile and garment industry than in 2005. According to the analysis of Qing Ke research center, the competition in China's clothing market is fierce, and the industry pattern is not stable yet. Although the number of large enterprises is increasing and brand enterprises are taking the lead, the stamina enterprises are going up fiercely, and keeping pace of development will affect some leading enterprises. Changing Market structure Of course, it also means opportunities, especially for capital.