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North American Fashion Department Store Retail Discount Coupons Promotion Mode

2011/9/23 13:11:00 23

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In recent years, North America

retail market

In the face of fierce competition, manufacturers have increased their willingness to buy consumers, and have launched promotional schemes such as coupons (coupon). On the other hand, when the economy is in a downturn, consumers have to calculate carefully. Using discount coupons has become one of the most important daily shopping patterns for North American consumers. Recently, the United States recently introduced "discount coupons" (ExtremeCouponing) TV programs, using all kinds of coupons collected, advocating "smart and saving money to live", which will help to promote this rising consumer trend.

It is understood that the development of North American coupons should be traced back to 1886, the first handwritten coupons in the United States, and the 1998 promotion and Marketing Association (PMA) to promote coupons.

Coupon

In September, it was designated as the "coupon month of the whole country". The coupons provided include all kinds of clothing, catering, general merchandise and decorations.

According to Coupons.com, a website specializing in the development of discount coupons in North America, the total value of the North American coupon market in 2010 is as high as $332 billion. The company's website attracts an average of more than 19 million 500 thousand people per month. It provides more than 3 billion discount coupons each year, and the total value of the exchange is estimated to be US $3 billion 300 million. The total value of the exchange in the first half of this year has reached 2 billion US dollars. After the financial tsunami era, consumers are becoming more cautious.

In Canada, people use discount coupons, according to industry experts.

coupon

The proportion is as high as 29%, which exceeds the proportion of the whole country (about 23%). The utilization rate of coupons coupons provided by consumers in Canada is about 53%, while the utilization rate of electronic coupons has increased by about 263%. In the category of shopping, the most commonly used discount coupons in supermarkets are the highest utilization rate, accounting for 65%, the utilization rate of food coupons is 65%, the utilization rate of non food coupons is about 35%, and the total value of non food coupons is 1 billion 200 million dollars.