The Export Is Not Smooth &Nbsp; The Home Textile Industry Is Eager To Make Efforts To Sell Domestically.

The present situation is

At 21 a.m. on the morning of 10, at the exhibition hall of the two floor of Wendeng International Convention and Exhibition Center, and the booth of Wendeng Sheng Lin drawnwork Co., several women shoppers pointed to the price of a fine quilt.

The most common problem was Wang Juxiang, the general manager of the company.

It turned out that their products were mainly exported to foreign countries, and most of them were mass produced.

This reflects a common problem facing the home textile industry today, which is dependent on exports and insufficient domestic sales.

Not only that, labor, raw material costs and RMB exchange rate fluctuations are forcing the textile industry to pform.

2011 China (Wendeng) International Home Textile Expo and China opened on the same day

At the same time, they mentioned that the pformation of home textile industry is breaking through. On the basis of consolidating the foreign market and expanding the domestic market, it is more important to enhance the added value of products and create their own home textile culture with Chinese traditional, regional and national characteristics, so that more people can recognize their home textile brands.

Chinese factories

"Cotton prices are up and down, which makes people feel confused. Many of the former customers are not coming, and now they are basically in a semi shutdown state."

Dong Dong, general manager of Zibo Sheng Yue Textile Co., Ltd., carrying a stack of business cards across the booth, hopes to find some business opportunities in this exhibition.

Another important task of Dong Dong is to talk with other CEOs about the status quo of the textile industry, and hope to find some ideas of pformation.

After all, enterprises have already had to turn around.

After all these years, it is impossible to give up easily.

Now we can only say that it is for support. At present, we must use other fibers instead of cotton. "

She said.

According to Zhang Yanjie, an information analyst at Zhuo Chuang, the cotton yarn market has seen a general rise in recent years. With the new cotton coming on the market, the state stores the cotton protection price, and the cotton yarn turnover is also active.

Although there was a slight increase in the start up of the spinning mill, from the volume of the paction, it was still dominated by loose orders, and the large number was still relatively small. Most textile enterprises were pessimistic about the actual demand of the downstream.

"Now the order is neither, nor is it.

No one came to do the order, but like this more complicated embroidery, we can only use manpower.

Wang Juxiang pointed to an embroidered quilt to the newspaper reporter, at present, most textile enterprises are insisting, the shortage of funds, rising costs, exchange rate fluctuations have brought great risks to the textile industry.

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Tian Shike, deputy general manager of Shandong Yun Xiang Embroidery Co., Ltd., told reporters that, influenced by the economic downturn in Europe and America and the rise of the RMB exchange rate, its dealers abroad can only sell products at a reduced price. The products sold abroad for fifty or sixty yuan now can only be sold for twenty or thirty yuan.

"Because of the export tax rebate, the price of foreign countries is cheaper than domestic prices, and now we have lost some of them."

Tian Shike said.

Zhang Baohua, an associate professor of art and Design Department of dyeing, weaving and dyeing at Tsinghua University, says that China's home textile products are still at the low end of design, nor have they been recognized by the world.

Our current home textile design is more imitating the past models of the West.

Compared with their two hundred or three hundred years of history, China's home textile design and brand awareness began in the 90s of last century, and has only a history of more than ten years.

Moreover, China's home textile industry is just a processing market, without its own distinctive characteristics and culture. Obviously, it needs a process to get others to accept it.

The temptation of franchised stores

"Why do people like to go shopping in a specialty store?

Because it represents a quality and brand, although the price is high, consumers are willing to buy it. "

Tian Shike said that the home textile industry is often seen as a traditional "sunset industry", but by giving it its cultural connotation, it can add new vitality to it.

He said that before he did all his export business, he still accounted for 70% of exports.

The current situation is that exports are not good, and domestic sales are difficult to open in the short term.

"In this regard, the southern enterprises have already made great progress, and how to expand domestic sales, we are also exploring step by step."

In his view, it is obvious that building a home textile brand and culture belongs to him.

"China's economy is coming, and culture should also be promoted.

Our national and regional culture is rich, and we have great advantages in improving the quality of life.

Zhang Baohua said that before we were more concerned about food and clothing, now we should consider living more comfortably and comfortably.

Moreover, our cost is cheaper than foreign countries, and the process of urbanization is accelerating. This will bring new opportunities to the development of home textile industry.

Zhang Baohua said that in the aspect of brand building, the home textile industry is an industrial chain that integrates materials, design, production and promotion. Once a certain link breaks, the brand will be affected.

In this respect, Shandong has not done well, including logistics, resources and so on.

Is it the pursuit of nationality, tradition, fashion or functionality?

These are the factors to be considered in the future home textile industry. "

Zhang Baohua said that the future home textile products will no longer be a single product, but an interdisciplinary synthesis.

"Why do the products in the US and Europe come to four thousand or five thousand yuan, and we only have a few hundred dollars?

That's the difference.