Pick Yi Jianlian Bucks The Bucks

Since the beginning of this month, the NBA strategy of Chinese sports brands is dazzling. First of all, PEAK is allied with NBA. After three days, Anta has concluded an alliance with the rockets and signed a contract with Scola.

However, with Yi Jianlian's joining, the NBA Bucks' attention in China has risen, and Chinese enterprises have been salivating for the huge business opportunities of the bucks.

Reporters got exclusive news from PEAK yesterday, and PEAK has made the first move to take the lead to sign a contract with Yi Jianlian's bucks. Chinese consumers will soon see PEAK's advertisements at Bucks' home.

The contract period is 3 years exclusive. It is understood that PEAK's cooperation with the bucks is 3 years. The cooperation includes selecting Chinese players to go to the Bucks training, giving priority to signing the Bucks star, and organizing Chinese fans to go to the United States to watch the ball.

"Our cooperation agreement with the bucks is exclusive, that is, the Chinese sports brand that appears at the Bucks home can only be the PEAK family."

Hou Lidong, director of PEAK planning department, told reporters.

The reputation of the Bucks has just been heard in the Chinese market. The industry believes that PEAK will not only lower the cost of the bucks at this time, but the 3 year exclusionary contract also effectively blocks the threat of competitors.

Under the agreement, PEAK has the right to give priority to signing the Bucks player, that is to say, Yi Jianlian is very likely to return to pick up.

If Yi Jianlian can really speak for PEAK, PEAK will undoubtedly become the biggest winner.

What is the commercial value of the bucks in the Chinese football fans?

Can Yi Jianlian's bucks become another rocket?

From the end of the Derby war, it seems that there is a drama.

The Derby war, which just ended, made the Rockets' home exploded. It also attracted dozens of Chinese media to go to the ocean for on-site interviews.

In the global, especially in China's ratings, according to incomplete statistics, it has made an astonishing breakthrough of two hundred million.

David Stern, the head of NBA, called the competition the "exclamation point" in NBA history. This should be a metaphor that has long been desired. After all, Yao Ming and Yi Jianlian came from China. Even more than a billion Chinese people, even if only 1/10 people are concerned about this game, can also help create a new record for NBA. At that time, the Bucks become the "meat and potatoes" in the eyes of Chinese businessmen.

The industry believes that PEAK's first time to win the bucks and Yi Jianlian's performance is not unrelated, but they also reminded that Yi Jianlian's bucks may achieve PEAK as the first brand of basketball equipment dream, but the risk can not be ignored.

The industry believes that the exposure and attention of the bucks in China can be the same as that of Yao Ming's rockets. It still takes time to test. After all, the commercial value of Yi Jianlian's Bucks will be greatly reduced.

In addition, if Yi Jianlian's performance in NBA is like that of Wang Ye Zhi and Battelle before, PEAK's huge investment is not impossible.

The next target is WNBA PEAK's frequent launch in NBA.

According to PEAK vice president Xu Zhihua, since the end of 2005 cooperation with the Rockets, PEAK launched a series of marketing activities around the NBA event to drive the group's annual sales growth of 80%.

It is worth reminding that taking the bucks is not the end of PEAK NBA marketing strategy. PEAK executives told our reporter that WNBA is the next resource to be integrated by PEAK. PEAK has already started discussions with WNBA about related cooperation and will soon have results.

If we cooperate with WNBA successfully, PEAK will become one of the richest enterprises with NBA resources in China. The outline of PEAK as the first brand of Chinese basketball equipment will also be clearer.