Wang Jianping: Making Leather Shoes Pnational "Global People"

Wenzhou city people, born in 1963, gave up their majors at the age of 29 and founded Wenzhou Hengfeng leather shoes factory.

I like adventure and dare to innovate.

To do what others have not done is his hobby.

From 1998 to 2002, we established Kazakhstan import and export trading company in eight countries, including Russia, the United Arab Emirates, Panama, the United States and other five continents.

In 2002, investment and construction in Nigeria, Africa, was commented as "the first truly multinational company in Wenzhou". In 2004, the successful acquisition of Italy Wilson shoemaking company once again attracted industry attention.

Many people take the global travel as a dream of life, while Wang Jianping, the boss of Wenzhou, has to work around the world every year.

From Wenzhou to Russia, the United Arab Emirates, Panama, and then to Africa and then to the United States, Wang Jianping only does two things: making shoes and selling shoes.

Of course, these two things are what many people in Wenzhou are doing.

Wang Jianping, 43, has two differences from others. He turned a small workshop of only 10 workers into a multinational company that sells the world. He bought a well-known Italy shoe company aiming at the high-end market abroad.

At the beginning of his business, he slept in a shoe box. Wang Jianping's father was a naval officer. Influenced by it, he took the diploma of ship machinery and started his career as a marine mechanic.

Soon, he was not satisfied.

He wants to change, distant goals, the life of men should be rich and colorful; near purpose, as soon as possible to get rid of the economic situation of family distress.

After being a salesman and editor, Wang Jianping found his way in a story about a neighbor's pioneering work.

The neighbor who lived in the west gate of the city was later Yu Yasia, a "shoemaking giant in Wenzhou".

In 1991, Yu Ai's shoe factory was flourishing, and Wang Jianping, 24, began to move.

In July, Wang Jianping founded the Wenzhou Hengfeng leather shoes factory (the predecessor of the Huai shoemaking industry).

The factory is actually a leather shoe workshop with more than 10 workers.

Rely on the order processing to find a way out.

Such a scale is no doubt a small fish for the Wenzhou ocean, which flourished in the light industry at that time.

Wang Jianping's resolute and indomitable personality has been revealed at this time, and his Bole is another female account collector who provides accessories for Wang Jianping company.

At that time, because of business contacts, the female collector once went to the Hengfeng leather shoes factory to collect the bill, and was surprised to find that Wang Jianping slept on the cement floor, and the pillow was actually a shoe box.

After all, the woman collectors decided that Wang Jianping would succeed in his career in the future.

The woman who knew the Pearl became Wang Jianping's wife.

In the six years from 1991 to 1997, Wang Jianping's enterprises were concentrating on making shoes.

The main function of the enterprise is leather shoes manufacturing and processing. All the orders come from leather shoes traders. They have no sales channels and strength, and of course, they do not have the resources and strength of R & D.

Southeast Asian financial crisis forced Wang Jianping to this time.

How can enterprises survive without orders?

In 1998, Wang Jianping, who was unwilling to be restrained by the middleman, made a bold decision. He abandoned the domestic market and prepared to pfer his bow to the international market.

He first arrived in Almaty, Kazakhstan, and then came to Moscow.

He boarded the plane with more than 100 English words in his head, and Wang Jianping set out on a journey abroad.

Moscow's ice and snow were boundless. Wang Jianping inhaled a cool air and his brain was excited. He seemed to see a vast market.

In the ACT wholesale market in Moscow, in Moscow, Wang Jianping used stalls to put up the booth of the shoe industry.

At that time, there were only two shoemaking enterprises in Wenzhou except him.

That's how business started.

Russia's market is full of surprises.

In 1999, sales of Kazakhstan amounted to nearly $5 million.

Wang Jianping established a logistics chain of Urumqi, Almaty, Moscow, Ukraine and Odessa.

One day in 2000, Wang Jianping, who was walking in Moscow, suddenly noticed something cool and cool behind his head.

It's a pistol.

A gunman is not a policeman, but a robber.

This thrilling experience has been many times for Wang Jianping.

After several years of development, more and more domestic peers in the Russian market, and the price tag is very fierce. Wang Jianping called vicious competition among his peers "bleeding."

In 2003, Kazakhstan sometimes even sold one pair and one pair.

The development of enterprises is facing new bottlenecks. Wang Jianping began to think about new ways.

To build a factory in Africa, to make shoes for the bare feet and jump out of vicious competition, opportunities are elsewhere!

This is Wang Jianping's conclusion after thinking.

He put the next target in Dubai and then fought in Africa.

The reason is that everyone does not want to go there.

So, I would like to go.

When he arrived in Nigeria, Africa, Wang Jianping was surprised by the poverty of the locals.

Because most of the local market sales are European shoes, so the price is high, the local ordinary people simply can not afford to spend, many locals are bare feet.

Wang Jianping saw life in the extreme.

After entering Africa, Kazakhstan shoes were favored by locals with the advantage of being inexpensive, and became the first brand of men's shoes in West Africa.

But in January 2004, the government of Nigeria announced the prohibition of importing 31 kinds of Chinese goods, including Kazakhstan men's shoes, to protect the national industry (now the project has expanded to 41).

Nigeria has a population of 140 million, and the withdrawal is equivalent to a big market that has been struggling for several years. Nigeria's investment environment is poor and its risk is very large.

Wang Jianping made a difficult choice between leaving and staying: setting up factories in Nigeria.

This is an attempt and an adventure.

The hardships of building factories were beyond Wang Jianping's imagination, and even the glue for shoemaking had to be pported from the mainland.

But local factories have been set up to recruit local workers. This has won the welcome of the local government of Nigeria, and all the difficulties have finally been solved.

Kazakhstan was a great winner.

According to Wang Jianping's intention, by 2007, Kazakhstan's total investment in Nigeria will reach US $about 13000000. It will become the largest African shoe manufacturer with 40000 square meters factory buildings, 10~12 molding lines and 10~12 needle car lines, with 6 million pairs of leather shoes annually.

The international development of China's footwear industry is becoming more and more difficult.

At this time, Wang Jianping made a major decision to buy a 50 year old shoemaking enterprise in Italy.

The Wilson company in Italy specializes in the world famous brand men's shoes such as Wilson (Wilson) and POLO (Paul).

In August 2004, Kazakhstan formally acquired 90% stake in Italy Wilson shoes company. The original crew of Faas Siti Gary, including the company, continued to work in the original position.

After the acquisition of Wilson, Kazakhstan has an international brand of Wilson, while Kazakhstan is still its first brand, and Wilson is the subsidiary brand of the company.

Wang Jianping plans to make Kazakhstan a famous brand in the European and American markets in 35 years.

This acquisition has also become a merger of "China shoe capital" enterprises to the "world shoe capital" enterprise, and Wenzhou has also been born the first truly local "multinational company".

Wang Jianping continued to build the global sales network of harzan through overseas acquisitions. He will have more than 30 years of sales experience, and Taiwan Li, a company that has a good sales network in Japan, Western Europe and the United States, has acquired its own command. He also founded HaZanShoesINC.USA company in the United States, and has an office and a warehouse in the southern city of Losangeles, South Africa.

Kazakhstan has also made OEM for several top men's shoes brands, and the technology level has reached the international first-class level.

Wang Jianping is most concerned about the construction and development of his brand at present.

He hopes to upgrade the value of his brand through upgrading products.

To truly penetrate their brands into the international market.

Now, Wang Jianping has already regarded the whole world as a home.

Let the tunnel of time bring us back to the Spring Festival of 1998. That day, Wang Jianping was in Moscow. He could not go home for the new year because he was in business. He was alone in the room and was very sad.

In the TV, the Chinese Spring Festival Gala is playing the song "go home to see it". Wang Jianping hung up a phone call to his parents in Wenzhou, and the song on TV didn't stop. The man couldn't help tears.

After a while, he seemed to have figured out.

He adjusted his breath and shouted to the TV: Dad, mom, your son belongs to you, and belongs to the world!

This sentence is floating in the room of a foreign country. It is heartfelt and sincere. It is also the driving force behind Wang Jianping's future.

Wang Jianping, chairman of Zhejiang Kazakhstan Footwear Co., Ltd., executive vice chairman of the United States Federation of Zhejiang, member of the CPPCC Committee.