Ten Tips For Exhibiting "Arrest" Orders

Before the exhibition, plan first strategies: to spy on the military situation, fully understand the exhibition information to be exhibited, including the quotation of the exhibition, the general situation analysis report of the previous exhibition, the media plan, the audience group, and the product positioning of the exhibition.

The product positioning of the exhibition will provide an important reference for exhibitors to participate in the exhibition.

Type second: if the enterprise decides to participate in the exhibition, it should take part in the exhibition as early as possible. Especially for some large exhibitions, there will be many exhibitors. The time of registration will be cut off accordingly, because the organizers need enough time to prepare for the exhibition.

Therefore, enterprises should sign up early and do not miss the opportunity.

Type third: after participating in the exhibition, the net laying enterprises should, according to their own product lines, invite the potential customers who are in line with the product positioning to the maximum extent, and bury the foreshadowing for the full load orders.

Exhibiting strong charge style fourth: when the pioneer is participating in the exhibition, the enterprise should select the most suitable booth staff for the exhibition.

These people will not only involve the effect of exhibitors, but will also involve the success rate of visas when they attend overseas exhibitions.

Experience shows that some of the selection personnel may be more familiar with the business, but lack of English and receptionist. This will not only be difficult for the visa interview, but will also have an impact when communicating with overseas buyers.

Therefore, enterprises must select the whole business team with the most comprehensive quality and high standard of English staff.

Type fifth: when it comes to the exhibition, enterprises should select the most advantageous products suitable for the buyers according to their characteristics. This is especially important for exhibitors who are attending the exhibition for the first time.

For example, a shoe manufacturer may produce women's shoes, men's shoes, children's shoes, etc. but the women's shoes are the best. Therefore, when exhibiting, women's shoes should be the main products for exhibition, instead of women's shoes, and a lot of men's shoes and children's shoes. This will leave the impression of "unprofessional" to the buyers.

Type sixth: when people are participating in the exhibition, they should grasp the publicity opportunities at the exhibition site, make Kanban, publicity materials and small gifts, and impress buyers deeply.

Type seventh: logistics follow up enterprises should do a good job in the logistics arrangement of the exhibition, including solving the living problems of the staff, such as food and lodging, so that they can devote themselves wholeheartedly, including second and three rounds of negotiations with buyers.

When participating in exhibitions, logistics arrangements are often ignored by many exhibitors. In fact, exhibitors are only the first step in business startup. Later communication is the key to the success of business.

Moreover, good logistical support and supply can always maintain the strong combat effectiveness of the team.

After the exhibition, the overall collection of nets is eighth: winning the game and participating in the exhibition is only the first step to establish relations with the customers. After the exhibition is over, the salesmen should strike while the iron is hot, do business follow-up, and maximize the possibility of capturing orders.

Type ninth: after the completion of the inventory, the relevant personnel should do the following work: the analysis of the exhibition effect, the statistics of the attendance fee, the statistical analysis of the audience situation, the analysis of the organizer's questionnaire, the summary of the work skills of the booth staff, the analysis of competitors, and the media response of the exhibitors.

Type tenth: Iron and nail to the intended customers and signed orders, we must do a good job in product quotes, production arrangements and so on, so that every business is foolproof.

Chen Minxin, who chose the high-efficiency exhibition, Hongkong Ya style exhibition, told reporters in an interview that judging whether an exhibition is worth exhibiting, enterprises should decide from many aspects, which can be divided into objective factors and enterprise development.

Objective factors include the status of the exhibition in the industry, reputation, the degree of international recognition, the number and scale of exhibitors and buyers, and the history of the exhibition.

In addition, enterprises should pay more attention to the development of individual market, including manpower, time arrangement, enterprise marketing strategy, special requirements for European and American customers.

At the same time, the information about competitors' movements, location, area, decoration style and booth design should also be concerned by enterprises.

As for how to use the exhibition to make a brand name, miss Chen Minxin suggested that enterprises should arrange the location of the booth in the brand area. The design of the booth should be attractive, consistent with the style of the product, and the on-site publicity should be done to achieve twice the result with half the effort.