XTEP 110 Million Successful Bid CCTV 2008 Gold Resources Advertising Position

On the morning of 18, CCTV's 2008 gold resources advertising tender was held in Beijing's Mei Di Ya center.

Famous enterprises from Quanzhou, such as XTEP, rink and seven wolves, have won the competition with many famous brands in China.

In particular, XTEP and Jin Ju successfully won the exclusive naming rights of one column during the 2008 Beijing Olympic Games and the direct advertising rights of the two Olympic Games, which totaled nearly 200 million yuan.

On the 18 day, we will know from the tender that XTEP brand, Jin Ba, seven wolves, Qipai, Anta, 31st degree, and Li Lang and other Quanzhou brand leading enterprises all took part in the bidding meeting.

According to people familiar with the matter, in the scramble for the advertising resources of the Olympic Games, XTEP won the exclusive naming right of the Olympic column "courier" in 46 million, and at the same time, it won the 63 million 330 thousand winning bid "the 2008 Olympic final live patch placement advertisement", which became a "dark horse" in the spring enterprise of the CCTV advertising bidding. While the strong tyrant man's clothing was 89 million 440 thousand, he got the "2008 Olympic Games live broadcast inserting the set advertisement".

The seven wolves won an advertising session after news broadcast in July and August, at a price of more than 20 million.

According to industry analysis, the Olympic Games will be held in August next year, and the ratings of CCTV will be greatly improved, especially news programs.

The seven wolves chose to bid for the news broadcast in July and August. The advertisement was "Olympic edge ball".

According to statistics from the industry, in the CCTV gold advertising resources bidding meeting, the total number of Quanzhou enterprises, such as XTEP, Jin Ba and seven wolves, reached 220 million yuan, more than 185 million last year.

Although the Olympic Games are held in a short period of 16 days, each advertising resource linked to the Olympic Games is priced at tens of millions of dollars.

On the 18 day of the tender invitation, the exclusive naming right of "star of the day" during the Olympic Games was picked up by the Red Bull drink at a price of 158 million 900 thousand yuan, becoming the highest price of the individual project on the day.

According to the information released by CCTV, the bid will receive a total of 8 billion 28 million yuan, which is 18.1% higher than last year's 6 billion 796 million yuan.

In this year's bid winning enterprises, state-owned enterprises are eye-catching, reflecting the rising trend of the brand of national enterprises.

The distribution of industries is also more extensive. Although large advertising enterprises are still dominated by Beijing and Shanghai, enterprises in southwest provinces have begun to show prominently.