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    "The First Garment Town" Is Unwilling To "Marry"

    2011/9/26 13:12:00 36

    First Town Policy Pformation

    In the clothing industry of China, he mentioned the Sun Village town of Fanchang County, Wuhu, and the industry will stick out a thumb because it is called "the first town of Anhui clothing".

    Because in this town hidden in the depths of the mountains, there are more than 230 garment enterprises. The products are exported to Japan, Europe and the United States, and become the largest production base of garment industry in our province. It not only solves the employment of more than 18000 migrant workers, but also contributes positively to the local economic development.

    However, in September 19th, when the reporter went to the town to interview, he found that "the first garment town of Anhui" is facing "three troubles" behind its prosperity. What they urgently want to solve now is how to "break through".


      

    Resplendence: the deep mountain town calls "Anhui clothing"

    First town

    "Brand"


    Sun Village town is located in the southwest of Fanchang County, Wuhu, with an area of 152.9 square kilometers and a population of 58 thousand and 300.

    The town is surrounded by mountains on three sides and surrounded by hills. It is a hilly terrain in the south of the Yangtze River. The Ma Ren Qi Feng scenic spot in southern town is a famous tourist spot in southern Anhui.


    "The clothing industry of Sun Village started in the late 80s of last century."

    According to Sun Lishui, mayor of the town, in 1988, under the technical guidance of Wuhu Hongguang knitting factory, sun village established the first professional factory to produce knitted garments, Fanchang County knitted garment factory.

    In those days, because of the wide market of foreign trade clothing, enterprises had developed rapidly.

    Around 2000, Sun Village made a comprehensive reform of collective enterprises, and many old enterprises were reborn.

    After restructuring, a large number of private capital began to quickly gather into the clothing industry.

    Since then, many clothing enterprises in Sun Village have sprung up like mushrooms.


    With the state to private enterprises

    policy

    After more than 20 years of development, the garment industry of Sun Cun has been basically formed into an industrial chain with weaving, dyeing and finishing, water washing, printing and embroidery, thread making, garment processing, packaging, logistics and so on.

    At present, the town has 223 garment processing and supporting enterprises, achieving sales revenue of 2 billion 155 million yuan, and processing nearly 100 million kinds of garments in a year.

    Sun Cunzhen has been rated as China's export clothing manufacturing town, the 50 brand of China's industrial cluster, and the first garment town in Anhui.

    In March 2010, the Sun Village textile and garment industrial park was formally approved by the provincial government to set up a provincial economic development zone.


    Secret worry: big clothes and strong towns are facing three problems.


    However, in September 19th, reporters visited some enterprises and departments to understand that although it is known as "the first garment town in Anhui", there are hidden worries behind the prosperity. The development of the garment industry in this town is faced with three major problems.

    {page_break}


    "Although there are more than 230 garment enterprises in the whole town, there are fewer scale enterprises and fewer independent brands."

    Sun Li Shui mayor of the town told reporters that in November 2002, Sun Cun formally built Sun Village textile and garment industrial park with a planned area of 10 square kilometers, and its function was positioned as a garment processing and supporting industrial park.

    At present, the large scale enterprises in the park can not only introduce the big red hawk brand, but only the enterprises such as Hai Fei he and Cheng Shi have begun to take shape.

    Although there are no worries about market sales, most enterprises are doing OEM production.


    "Although we have walked out of world famous brand products such as Pierre Cardin and Adidas, many garment processing enterprises are also tired of these" stars ".

    In Sun Village, Yu Naisi, a farmer writer who is also the propaganda minister of four garment enterprises, said that the clothing of sun village has always been the rise of the foreign trade market.

    However, too much reliance on foreign trade market is often controlled by others.

    For example, the appreciation of the renminbi, the high cost of labor, the profit of export orders is getting thinner and thinner.

    We are now turning the foreign trade market into cooperation with Europe and the United States, and at the same time we advocate and foster our own brands. "

    Ai Shanjia, chairman of the Zhenhai Fehe Clothing Co., Ltd., told reporters that they had not done the Japanese market. This year, the main brand of Hai Fei crane is its own brand.


    At the same time, recruitment difficulties have been plaguing the town.

    "To do garment processing requires a lot of sewing workers."

    The deputy general manager of the town's costumes clothing company said that their biggest trouble now is recruitment difficulty, which is a common problem faced by more than 230 garment processing enterprises in the whole town.


     

      

    Way out: stick to

    Transformation

    Develop and create fine clothes


    Obviously, in order to realize the pformation of clothing town to strong garment Town, Sun Cun town must break through three major problems.

    Then, how will Sun Cun effectively solve these three difficult problems and promote the sustainable development of clothing industry and the development of high standard bars? Reporters in Sun Village interviewed leaders of local government and some enterprises gave such an answer, that is, adhere to pformation and development, and create fine clothing.


    Sun Lishui, the mayor of the town, said that the first step is to scale the way of operation and create an independent brand.

    The town will introduce ways to integrate apparel industry, adopt policy guidance, financial support, merger and reorganization, and strengthen cooperation in production, teaching and research, give full play to the functions of trade associations, and strive to promote the development of garment industry to fine quality and branding.

    By 2015, we will strive to produce 150 million garments, achieve 5 billion yuan in sales revenue, cultivate 2 famous trademarks in China and 5 famous brands in Anhui.

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