The Selling Point Of Clothing Brand Is Relative To The Customer'S Purchase Reason.

Almost every one of us has his own purchase.

Every time you enter a store, you will receive two different ways of reception in most cases: the first one can be called an overwhelming passion.

Whether you want it or not, the guide will constantly recommend new products for you, impose your wishes on you until you feel bored and run away, and the second is just the opposite of the first, which can be called indifference.

After you enter the shop, shopping guide usually does not interfere with you too much. If you need to ask, you can ask her, you will not recommend it to her without asking her, you will enjoy your shopping initiative in the whole shopping process.

The above two ways of selling are compared with traditional sales methods.

In the traditional way of sale, the real demand of customers is often ignored by salesmen, and salesmen are more concerned about sales.

When sales performance fails or fails, they often complain that customers are too crafty, too expensive, and too few passengers.

Instead of studying why customers do not buy.

In fact, in the clothing sales process, the opportunities that customers display are often hidden. If you do not carefully guide, the paction will be difficult to grasp.

Customers decide who to buy and how much to buy. In fact, it is a decision-making process.

The fundamental responsibility of a salesperson lies in whether he has prepared a reason for buying the brand goods in advance.

Because people are always used to find a reason for what they do.

For example, why many women prefer to buy whitening cosmetics because their own skin will become white; why many people like to drink red bull because they can be full of energy after drinking; why Wang Lao Ji is so angry because they are afraid of their own fire.

If we can also find a reason for customers in advance, then the possibility of customers buying our products will increase.

Selling points and buying reasons

In many shops, we can see that salesmen see customers as endorsements and recommend their products to show their products.

Sometimes a lot of salespeople complain that they have left without the customer.

Yes, the brand summarizes some commodity commentary according to its own commodity characteristics, and lets the salesperson remember that it is the right choice.

But it is also necessary to reflect on your own needs.

When we sell clothes, we often encounter customers' interest in the color of clothes, but salesmen recite the advantages of print and fabric to customers.

The reason for buying is the "buying point" when customers buy goods.

Buying points are some ideas produced in the process of buying goods by customers.

For example, what kind of goods do you want to buy, what price, what quality, what color, what fabric, what time to wear? What brand reputation do you have?

If we want to achieve the "selling point" of merchants and the customer's "buying reason", we must start from the actual needs of customers to develop the selling points of commodities.

Instead of ignoring customers' needs, they sell doors and develop selling points for developing selling points.

Customer is the first resource for brand to base itself on the market.