Quanzhou Shoe Enterprises Strong NBA

Following the official partners of the alliance, NBA commercial resources are mostly spent. Quanzhou Chinese players Yao Ming and Yi Jianlian are doomed to become the most popular hot spot in the NBA arena this year. Around these two stars and their rockets and bucks, Quanzhou's rising brand of physical education surges at the expense of heavy punches, and brings forth a series of heavy punches to push the battle for NBA resources to a new climax.

Cooperation with a single NBA star may be a concern at the time of the signing of Rix O'neal, but in recent years, including the cooperation between O'neal and Lining, similar pactions have been numerous, and even a single star has launched sports brand events.

This year, for the rapid upgrading of NBA business resources, PEAK successfully signed the official partner of NBA, Anta followed closely with Yao Ming's rocket team to form a strategic partnership.

Last week, reporters from Fujian PEAK Group Co., Ltd. was confirmed that it signed a strategic partnership with Yi Jianlian's bucks.

At this point, in the battle for NBA resources, PEAK firmly grasped the initiative with the two official trump cards of the official alliance partners and the Bucks strategic partnership. And because of the dominance of NBA in basketball, it also gained an advantage in the marketing resources of the basketball field.

According to Xu Zhihua, deputy general manager of PEAK group, PEAK's cooperation with the bucks is five years.

Cooperation includes PEAK's image in the Bucks home and exclusive.

The other side will provide assistance and priority signing opportunities for its future signing of bucks players, while PEAK will also assist the bucks to promote in China, and plans to introduce some of China's top basketball enthusiasts into the bucks to take part in training.

"From entering the Rockets home, signing Battier to NBA official cooperation, and now to the Allied bucks, we hope to penetrate NBA's event resources in a more comprehensive way.

Our goal is to create the first brand of Chinese basketball equipment, and NBA as the highest basketball level in the world, naturally is our primary goal.

Xu Zhihua said.

Analysts believe that following the "Yao Ming fever" and Yi Jianlian's joining the Bucks, NBA's popularity in China is even hotter.

Quanzhou brand will enter the NBA arena in a variety of ways, and it will quickly spread brand awareness. It will take basketball as the core to fully stimulate the market impact of sports enthusiasts and improve the brand's influence on the younger generation of Chinese consumers.