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The Legend Of Chinese Sports Brand

2011/9/27 13:01:00 31

In 1990,

Lining

Ltd. started in Sanshui, Guangdong.

At the very beginning of its founding, it cooperated with the Chinese Olympic Committee to promote the development of sports in China through sporting goods business, and spared no effort to sponsor various sports events.

In 1995, Li Ning Co became the leader of China's sporting goods industry.

In 2005, Li Ning Co continued to maintain its leading position in the industry, with its sales reaching a record high and sprinting toward the goal of world-class brands.

product

Specialization is the foundation of competition in the sporting goods industry.

Li Ning Co regards product research and development as a continuous record and record.

As early as 1998, the company established the first product design and development center of clothing and shoes for local companies, and became the first Chinese sporting goods company to develop independently. In 2004, Li Ning Co and the human sports science department of Chinese University Hong Kong jointly carried out biomechanical test on the mechanical properties of sports shoes produced by Li Ning Co, established a foot type database of professional athletes, and collected and analyzed the characteristics of professional sports so as to further improve the professionalism and comfort of products.

After fifteen years of exploration, Lining's products have developed from single sportswear to sports clothing, sports shoes and sports accessories.

In the near future, Lining will strive to become a world-class brand and provide professional sports products for athletes and enthusiasts all over the world.

Because of this enthusiasm, Li Ning Co has the largest sporting goods distribution network in China.

At the same time, the international network of Li Ning Co is also expanding. Now it has entered 23 countries and regions.

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Behind every champion team, there must be a set of effective management methods.

The same is true of Li Ning Co.

In practice and exploration, a set of strategic planning mode and management system suitable for itself has been formed, so that the organization and operation of the company are smooth and unimpeded, and the implementation of strategy is decisive and fast.

At present, Li Ning Co is developing an information system with ERP as the starting point nationwide, integrating product design, supply chain, channel, retailing and other resources, developing e-commerce, and further improving operational efficiency and brand image.

It is the original intention of Li Ning Co to promote "sports in China and make sport change our lives".

The Li Ning Co has never given up any efforts to achieve this mission.

Starting from the 1990 China sports delegation supporting the Beijing Asian Games, Li Ning Co has invested heavily in sports and has created tens of thousands of job opportunities.

The unique corporate culture is a baton for every part of the Li Ning Co to work closely together and make every effort to move forward, so that all suppliers, distributors and service providers will become partners, so that all employees can work together.

Lining believed that man has unlimited potential.

In 1990, Li Ning Co became the first Chinese sporting goods company to sponsor the Chinese sports delegation of the Asian Games. In 1992, Li Ning Co was the first Chinese sporting goods company to sponsor the Olympic Games. In 1993, Li Ning Co first took the lead in establishing a franchise marketing system in China. In 1998, the first Chinese sportswear and shoe design and development center was built in Foshan, Guangdong. In 1999, it joined the SAP company to introduce the AFS clothing and footwear industry solution to become the first Chinese sporting goods company to implement ERP. In 2004, it was successfully listed on the Hongkong stock exchange motherboard and became the first Chinese sporting goods company to be listed overseas; NBA became an official partner of the NBA; sports make people more confident, dare to show, constantly tap their potential and surpass themselves. We have this brand view and consistently put it into practice.

Today's Li Ning Co is not only a creation enterprise of sporting goods, but also a communicator and promoter of a healthy lifestyle.

We are accumulating confidence, grasping the opportunities given by history, meeting the challenges of the global market, and practicing Li Ningren's mission - we inspire people's desire and strength through sports.

Li Ning Co was founded in 1990. After nineteen years of development, it has gradually become the leading international sport Brand Company with China's eastern elements.

In fact, Li Ning Co has now developed into a multi brand.

Big family

。

Li Ning Co's current brands include: the famous Lining brand, the French top outdoor brand over the past 160 years - AI Gao AIGLE, the leading international table tennis feather brand - red double happiness and the brand of "fast fashion" brand new ZDO.