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    Evolution Of E-Commerce Revolution

    2011/9/27 11:56:00 29

    E-Commerce Network Industry

    At present, China's network industry is surging with an upsurge of e-commerce. The new industry is mainly involved in the Internet industry who has no experience in producing and selling goods, or is not the boss of traditional industries with little Internet knowledge and experience.

    Although there are many different venture capital to support me, I still feel it is very risky.


    The boom in e-commerce is coming naturally.

    On the one hand, the growth of games slowed down, the portal's old state was exposed, the search threshold was too high, the Web2.0 gate was not found; on the other hand, when it was hard to go on the market, Jingdong was financing day by day, Taobao outperformed itself, and the payment license came true. No matter for large companies or new ventures, the choice was clear, that is, to enter e-commerce.

    So we saw a wave selling clothes, sellers selling electricity, selling shoes and stockings, selling hardware stores.


    Electronic commerce is one of the oldest services on the Internet. It has been more than 20 years old.

    The core area is the direct user oriented B2C mode, which is gradually expanded from early selling books and digital products to general merchandise.

    Non core but not unimportant fields include B2B2C mode (such as Taobao), online payment service, shopping search service, service product service (such as group buying) and offline warehousing and logistics services.


    The integrated platform integrated e-commerce platform is emerging.

    For example, Amason, integrating B2C, C2C, B2B and B2B2C, integrates mobile network terminals and data platforms into cloud computing. The upcoming Amason tablet will probably become the world's first e-commerce dedicated mobile terminal; for example, Facebook is trying to add e-commerce subsystems to the Web2.0 platform to expand the concept of a comprehensive real network life; for example, apple, adding the application store on iPhone and iPad to sales service is not hard to imagine.


    There are tens of millions of e-commerce companies on the Internet, and every product has numerous suppliers competing with them.

    The e-commerce industry will also usher in a revolution.

    This, as we have seen in the development of the network industry in the past few years, will still have the three features of the Web2.0 revolution.

    The first is the separation of platform from application.

    terminal

    The second is openness, including opening to the third party application, opening up to the parallel platform and opening up the overall data. Third, the most important thing is to change the structure, from the network shop as the center to the consumer as the center, so as to realize the personalization, individuation, intellectualization and precision of e-commerce.


    The coming e-commerce revolution will explode from two points.

    The first point is the creation of the so-called search price platform, which is likely to evolve from the current search engine, such as Google and Baidu, which may come from companies with fairly B2B2C based or innovative search technologies, such as eBay and Taobao.

    They will take advantage of their brand.

    market

    Share and technology capability will open the platform, promote website structure, commodity display and the fact standard of price label, seduce and coerce many Internet businesses to join, and then use search technology to classify the ranking.

    The business model of this search price platform is advertising and sales commission.

    The second point is the deepening and perfection of the universal Web2.0 platform, which is likely to be driven by Facebook and apple.

    The real user and user relationship is combined with a specialized business open platform to create a new mode of merchandise sales.


    It is deduced that within the next 35 years

    Electronic Commerce

    The field will evolve into four major camps.

    The first camp is dedicated e-commerce platform, such as Amazon and Taobao; the second camp is a universal Web2.0 platform with electronic commerce system, such as Facebook, apple and Google; the third camp is traditional e-commerce website, such as Jingdong and Dangdang; the fourth camp is the network sales channel of the traditional industry.

    It is certain that the first two camps will dominate the development trend of electronic commerce, occupy more than 2/3 of the market share, and the latter two camps will be followers and pickups.


    Faced with such a prospect, practitioners from different camps must make a choice and choose the wrong way to die for life.

    Operators of e-commerce platforms not only decide whether to open up, separate platforms from applications, but also decide whether to make revolution in architecture. They will focus on goods and shops as user centered.

    General Web2.0 platform operators have to decide when, how and how to enter the field of e-commerce.


    Traditional e-commerce websites have to choose from doing platforms or doing applications.

    Bosses of traditional industries must have self-knowledge. The main force of e-commerce is from the network industry. Winning or losing depends on the ability of network innovation rather than the resources, capabilities and experience of traditional industries.

    It is not impossible to get a website as a supplement to the sales channel, but it is not impossible to beat the profit. But if you fancy it, you can change yourself to become a trend maker or even a leader in e-commerce.

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