LOEWE: Spanning Three Centuries

In April 11, 2011, LOEWE held a brand press conference in Beijing.

Roy's history has spanned over three centuries.

The history of Loewe brand has spanned over three centuries. It is not easy to maintain prestige and win international and royalty.

Since nineteenth Century, Roy Wei is the leading brand in Spain, its famous brand.

Nineteenth Century: brand creation

Enrique Rogwe Rosberg, founder of LOEWE (Enrique Loewe Roessberg) was born in Germany in 1844.

In 1872, he came to Madrid, Spain, with his rich experience in leather making. He joined a leather workshop made by a group of Spanish leather technicians to manufacture leather boxes and photo frames.

Under the joint efforts of Enrique Roy Wei and other craftsmen, they opened a bigger one.

Twentieth Century: brand expansion

1905 is the historic year of Luo Yiwei. He wrote a brilliant page for Luo Yiwei and established his detached position.

In connection with the royal family, it is to benefit from LOEWE's old customer, the Duchess of Kang Keith, who introduced the brand to the Spanish royal family.

This made LOEWE a symbol of luxury in Spain.

King Alfonso VIII of Spain awarded the honorary title of Enrique Rogwe Sidon's "Royal Charter supplier" to the second generation of the LOEWE family.

Since then, King Alfonso and Vitoria empress Gina have become regular customers of LOEWE stores on Pr ncipe street.

Until a century later, this close relationship with the royal family remained.

According to documents provided by the royal family, King Alfonso VIII custom-made products include: red leather boxes with Sterling Silver and ivory, leather paper plates, waste cartons, watch boxes, jewellery boxes made of Morocco leather, leather folder, handbags, and desk supplies made of various precious leather.

At that time, the royal family and the upper class opened the car, so the king ordered a leather seat made of leather made by Luo Wei Wei. Because of the royalty's attention to the growing number of customers, many royal members made a series of leather articles to Luo Yiwei.

Since 1910, LOEWE has begun to seek development in Spain and has opened two branches in Barcelona.

By the middle of twentieth Century, the brand had been established in some major cities in Spain.

In order to adapt to the growing market demand, LOEWE also set up a leather handicraft factory in 1949. At the same time, a special school specializing in leather technology was set up to make the technology spread.

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Madrid was the leading city of the international trend in 50s. At that time, LOEWE established special friendly relations with the royal families in Europe.

As a result, since the 70s of last century, LOEWE has been recognized by the world, and has set up stores in every major city in the world. Its coverage even covers Singapore, Hongkong and Japan in Asia.

Stepping into the twentieth Century, Luo Yi Wei entered a new era. Apart from expanding business scope, he opened two new stores in Barcelona, and added machinery and equipment in the workshop to step into a new era of industrialization.

After the Spanish Civil War, Enrique Rogwe Roscamp, a third generation descendant of Luo Yi Wei, is determined to carry forward Luo Yi Wei's fine tradition and expand its product line.

Over the years, Luo Yi Wei has been adhering to tradition, skill and enthusiasm, giving out unique Spanish aristocratic style. He also pays great attention to the design and display of shop windows, and writes a new interpretation for the design concept of famous stores.

Roy's business has reached another peak, which is comparable to any famous product in the world.

In 60s, Luo Yi Wei, under the careful management of Enrique Rogwe Lynch, the fourth generation of successor, attempted to step out of Spain and move towards the new mileage of internationalization.

In 1969, Roy Wei opened the first leather store in Old Bond Street, London.

Roy Wei gradually expanded its sales network to Europe, Southeast Asia and the United States.

Adhering to the traditional crafts of Roy Wei and the use of superior leather materials, Luo Yi Wei has created clever new fashions in the conflict of innovation and preservation of Spain's unique culture. Its distinctive high-quality leather products, high fashion, ornaments and perfume are all highly respected.

In 1985, LOEWE signed a distribution agreement with Louis Vuitton and formally joined the LVMH, the world's largest luxury group, in 1996 to consolidate its position as a luxury brand.

In 1970s, LOEWE broke through the category of leather products and began to enter different fields. In addition to the original PR t-a-porter women's wear series, his designers also introduced perfume products in 1972, and in the next 30 years, there were 10 other perfumes.

After more than 150 years of ups and downs, in 1996, when LOEWE celebrated the establishment of 150th anniversary, it also made another historic decision: launching the LOEWE collection plan, carrying out a series of repurchase activities, and classifying these products.

Since then, the long history of Spanish shops is once again displayed in the eyes of the world. Hundreds of LOEWE products scattered around the world have been repurchased.

Twenty-first Century: a brand new start

Twenty-first Century is a brand new start for LOEWE.

Shortly after entering the new century, he welcomed his 160 year old birthday.

Does this mean that this internationally famous brand with outstanding value will have a better development in the new century?