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How To Innovate Children'S Clothing Brand?

2011/9/27 13:59:00 31

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Brand is not a static concept, but a dynamic concept.

With the development of the times and the change of consumer psychology, promoting brand innovation will provide an important driving force and source for enhancing competitive advantage.

For children's clothing brand, brand innovation mainly includes positioning innovation, image innovation, product innovation and sales innovation.

In simple terms, what principles should be followed in brand innovation, and the unique style of "offside teenage dress / children's clothing" is worthy of reference from some brand children's clothing enterprises.

1, take the market as the foundation.

Taking the market as the center is centered on customers.

Brand innovation

We must give full consideration to the recognition and acceptance of the brand new image. Only by taking the market as the center and taking the consumer as the center can we truly achieve the purpose of brand innovation.

Now, with

Children's wear

With the rapid growth of brands, there is a huge overlap between the brand and the brand in terms of clothing style, size and consumer. Children's brand innovation has become an urgent topic.

Off the shelf teenage clothes / children's clothing brand innovation focuses on brand positioning, which is different from ordinary children's clothing, attacking children's clothing market alone, catering to the blank and consuming huge market.

But it is worth noting that this "dare to eat crab" is not casual to start, but after careful study, really understand the crab edible and taste.

2, control the cost of innovation

The cost of brand innovation includes the cost of preliminary investigation and decision-making, the innovation cost of technology and products, and the cost of public relations advertising.

Packing

Cost, etc.

The bigger the difference between the new image and the original image, the higher the cost.

Brand innovation is not to completely subvert the image, but to maintain the original image on the basis of enriching the brand connotation, making it more consistent with the trend and development.

Therefore, we must strictly control costs and improve economic efficiency.

3, sustainable development

A strong brand will provide a continuous source of wealth for enterprises.

The best brands will improve with the times. Their personalities and public feelings will change with the pace of the times.

Just like we will often miss some toys that we have played in childhood, or some kind of food that we have eaten, and do a good job in children's clothing brand, we'd better let our former customers bring their children to visit your shop.

Clothing is an industry that never goes out of date, and its consumers are alternately from generation to generation. Therefore, children's clothing brands should make full use of brand resources. Two, we must fully maintain brand resources so as to achieve the sustainable development of brand innovation, as the marketing director of offside teenage clothes / children's wear says, "we should pay special attention to the business of repeat customers".