E-Commerce Will Evolve Into Four Camps.

At present, China's network industry is surging. Electronics Business craze, the new involvement is mainly the network industry who has no experience in the production and sale of goods, or the boss of traditional industries who have no Internet knowledge and experience. Although there are many different venture capital to support me, I still feel it is very risky.

The boom in e-commerce is coming naturally. On the one hand, the growth of games slowed down, the portal's old state was exposed, the search threshold was too high, Web2.0 doors were not found; on the other hand, Dangdang was put on the market, and the amount of money was raised, and the payment of licences came true. No matter for large companies or start-ups, the choice was clear, that is, to enter e-commerce. So we saw a wave selling clothes, sellers selling electricity, selling shoes and stockings, selling hardware stores.

E-commerce is the oldest on the Internet. service One of the species has been over 20 years old. The core area is the direct user oriented B2C mode, which is gradually expanded from early selling books and digital products to general merchandise. Non core but not unimportant fields include B2B2C mode (such as), online payment service, shopping search service, service product service (such as group buying) and offline warehousing and logistics services.

The integrated platform integrated e-commerce platform is emerging. For example, Amason, integrating B2C, C2C, B2B and B2B2C, integrates mobile network terminals and data platforms into cloud computing. The upcoming Amason tablet will probably become the world's first e-commerce dedicated mobile terminal; for example, Facebook is trying to add e-commerce subsystems to the Web2.0 platform to expand the concept of a comprehensive real network life; for example, apple, adding the application store on iPhone and iPad to sales service is not hard to imagine.

There are tens of millions of e-commerce companies on the Internet, and every product has numerous suppliers competing with them. The e-commerce industry will also usher in a revolution. This is the same as we have seen in the past few years in the development of the Internet industry, and will still have three major characteristics of the Web2.0 revolution. The first is the separation of platform from application, single platform and multi terminal; the second is openness, including opening to the third party application, opening to the parallel platform and full data opening; and third, the most important is structural change. network As a center, the shop has become a consumer oriented, personalized, intelligent, and precise e-commerce.

The coming e-commerce revolution will explode from two points. The first point is the birth of the so-called search price platform, which is likely to be evolved from the current search engine, such as "B2B2C" and "eBay". They will use their brand, market share and technology capability to open the platform, promote the website structure, commodity display and the fact standard of price identification, seduce and coerce many Internet businesses to join, and then use search technology to classify the rankings. The business model of this search price platform is advertising and sales commission. The second point is the deepening and perfection of the universal Web2.0 platform, which is likely to be driven by Facebook and apple. The real user and user relationship is combined with a specialized business open platform to create a new mode of merchandise sales.

Thus infers that in the next 35 years, the field of electronic commerce will evolve into the four largest. camp 。 The first camp is a dedicated e-commerce platform, such as Amazon and China; the second camp is a universal Web2.0 platform with electronic commerce system, such as Facebook, apple and China; the third camp is traditional e-commerce website, such as the company and the Dangdang; the fourth camp is the network sales channel of the traditional industry. It is certain that the first two camps will dominate the development trend of electronic commerce, occupy more than 2/3 of the market share, and the latter two camps will be followers and pickups.

Faced with such a prospect, practitioners from different camps must make Choice Choosing a mistake will be a lifelong regret. Operators of e-commerce platforms not only decide whether to open up, separate platforms from applications, but also decide whether to make revolution in architecture. They will focus on goods and shops as user centered. General Web2.0 platform operators have to decide when, how and how to enter the field of e-commerce. Traditional e-commerce websites have to choose from doing platforms or doing applications. Bosses of traditional industries must have self-knowledge. The main force of e-commerce is from the network industry. Winning or losing depends on the ability of network innovation rather than the resources, capabilities and experience of traditional industries. It is not impossible to get a website as a supplement to the sales channel, but it is not impossible to beat the profit. But if you fancy it, you can change yourself to become a trend maker or even a leader in e-commerce.