Spring Of Brand Electric Business -- Exclusive Interview With Women'S Wear B2C New AG Women'S Wear

Girls are too young and mature, but young adults are young and rational. They always maintain the most positive attitude, but always show the charm of mature women in a rational way.

Cute, fresh, sweet, or sexy? No! Light dress women's brand AgathaGarcia gives the answer: we should choose elegant and generous style, and pay attention to the details of the design sense; people's life is limited, do not live for others, in fact, your heart knows what you want to feel, you must truly listen to her, express her.

The official B2C mall of AG women's wear brand is officially launched on theAG.cn9 28. Please go with the essayist to this brand.

Brand marketing 3

"Paying attention to the cultivation of brand spirit is the real brand.

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PPG and the first generation of B2C clothing brands represented by Van guest are the first to take the lead.

"At the beginning, I still walk on my way to prove myself, and AG

Electricity supplier's winter bubble? Or snow auspicious year?

In the two small offices, except the nervous and lively young people, they were rows of clothes, drawings and manuscripts. CEO Mao was in the corner of one of the bears.

The hard fought battle before the line was very hard, but the AG team had obviously entered the state of affairs and was very pleased with the breakthrough and eager for the challenges ahead.

"This is an unforgettable day. It is far away from the urban area, the treatment is very general and very hard, but everyone is very harmonious. We are all people who want to do things and can do things, for months of hard struggle, no one left, everyone is a man who can withstand wind and rain."

Mao Congren said.

This group of people often busy until two or three.

Many people think that the B2C bubble is very big now, and the electricity supplier's winter is approaching.

"In fact, the real spring of the electricity supplier is not yet coming, but the pace of spring is approaching.

Through the market education of the forerunners, the real consumption groups, which also have good online shopping habits, have gradually grown up, "Xu Xiaohui said." moreover, B2C pioneers in the market have gone to the path of horse race enclosure in the pioneering period of the market. This is the best choice to maximize the opportunity in that era.

Now is the beginning of the real brand era of the Internet. We say brand is the product brand, and the store brand is not.

All say that the clothing B2C bubble, in fact, the real participants in this industry are not many.

Li Li, a well-known Internet Financial writer who has just made the pition, has produced a fairly perfect electronic business atlas, of which the competition in the vertical electric field is like this.

We should pay attention to the participants in the field of clothing. Apart from Vacncl, Martha Maso and Meng baosha, the last generation of channel type B2C forerunners, do the first time, the cotton and NOP are in the eye. These brands are just born in 2011. They are just on the way. They are not far away. The scale is still very small. The brand B2C is just beginning to open, and everyone has the chance.

As a product brand, there are a lot of market opportunities in different subdivision areas and different product positioning, and a large number of brands may emerge from the B2C field.

There are many opportunities for children's clothing, bed products, socks, underwear and even food.

The mall like Jingdong and van guest will be a few big ones because it has a scale effect.

Its own brand will never have this situation, because everyone has its own style, price, user group, and always have the opportunity, but the brand needs to continue to cultivate.

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"Life is like a snowball. It's important to find very wet snow and a long slope."

Only in sufficient wet snow and long enough slopes can snowball continue to achieve great success. Clothing and textiles are "enough wet snow". The vast brand consumer market is "long enough to slope", and snowball is always enough in wet and long enough slopes. This is called B2C.

Big women, gentle demeanor

The growth of the generation from 70s to 80s is quite different from the background of the forefathers. After they get married and gradually become the backbone of the society, they have great influence on social psychology, politics, economy, consumption and so on.

This generation began to truly pursue individuality, humanity and taste, and life.

AG brand director Zhang Zhiyi said: "we are not fast fashion, nor slow life. We are looking for the way to return to our hearts for women with wisdom and freedom of mind.

The AG design style is based on "light cooked" appeal. It is a fashionable dress that ordinary people can wear on the street and a designer brand that can be easily owned.

Light maturity is an objective stage in the course of women's growth. It is not a label of "small refreshing". "First financial weekly" has done a cover topic on small and fresh, and the article finally mentioned: "one thing needs to be explained is that no one who interviewed" first financial weekly "admitted that they were small and fresh.

Will the designer brand of the original product be too small? "The brand itself is a small group. The public is not a brand or a passway. If you want to cater for everyone's taste, the biggest possibility is to be abandoned by everyone."

Peng Simiao, vice president of AG, said, "our designers will use our products to convey all of our temperament. The atmosphere is beautiful, and the heart is determined. Not all women are suitable for AG clothes. But if you happen to be that person, you will love it.

Just like love, people drink water, know how to be cold and warm.

She added, "you can understand the offline brand. In the long run, if you don't respect the so-called online brand and offline brand, the key is brand. Online and offline is just a channel for product sales and brand communication. When you really want to create and nurture brand, you will not be entangled in line or offline, you will only concentrate on consumers."

In fact, in spirit, everyone is a stranger in the land. If he wants to go back, he may not be able to get away, nor do he know where to go.

All of us will yearn for a life, a quality, a little leisurely, a big house, a blue sky, a white cloud, a sea, a grasslands, and a voice that sounds like a faint thought to Xu Wei. Pursuing the distant sunset on the road of traveling, saying, "Nima, don't run!" lingers in a very beautiful place and lingers in a very comfortable mind. This may be a life of many strong hearts, including strong girls in the heart.

This kind of life is never on the horizon, it is only in your heart. You search for the process of life, in fact, it is a journey back to your heart. In the past, you can't get your heart, you can't get it now, and you can't get it in the future. Where do you feel safe? AG brand will not pack a fairy tale to relieve everyone's anxiety in your busy life. We will only create the clothes that you understand, and accompany you to the journey of your heart.

From the clothing design, we emphasize the details, you will find a bright spot inadvertently, and laugh at the designer's heart, at the same time, emphasize the version, the upper body after the effect is very good.

When you really work hard, someone will understand you.

Considering linkage with international brands

Mao Congren disclosed that the AG founder team was going to finance about a month after the website was prepared for the website. However, a few days ago, the close angel investors had clearly expressed their recognition.

"Everyone recognizes our judgment, especially the team, and is willing to go with us.

At the early stage of the on-line process, we must first improve the process and adjust the chain to actual combat conditions, as well as technical preparations.

The AG brand was originally aimed at overseas consumers. Most of the AG team came from the four seas business boat. The predecessor of the four seas business boat was a senior team in the vertical B2C field of foreign trade.

"The full name of AG women's clothing is Agatha Garcia, a very Latino brand. Her design is closely following the international trend. We compete in the overseas market like European and American local brands."

Mao said from the Ren said, "the products we provide to domestic consumers are up to date, and are fully synchronized with foreign countries."

After the website matures, the AG team may cooperate with foreign brands in the Chinese market.

"The core must be our AG brand, and the selected foreign brands must be suitable for AG consumers. The design style will complement each other with AG."

Mao said from the Ren said, "the needs of consumers are diverse. Different consumers have different needs on different occasions, different roles and even different moods. But the AG brand will not cater for all the needs, and the brand must have its own character.

We choose other high level works to satisfy their needs outside AG. These brands will not appear on the AG website. We will set up separate brand stores for each brand, but they will be well connected with each other.

But we are just making brands, not department stores.

A hundred flowers bloom is spring.

With the gradual development of people's wisdom, personalized choice has become the mainstream of social consumption besides Apple's most excellent products.

In the most colorful field of women's clothing, you can't expect a team or a brand to satisfy most people's preferences. You can't go to the wholesale market to pick up a bunch of big goods and label them to fool the consumers. That may satisfy some needs of pure pursuit of "cheap" goods. That's not the mainstream consumption of the middle class, it's not brand consumption, but the consumer market is just upgrading.

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The AG team is looking for a number of excellent independent designers and individuals to work together to build the brand, and the AG team is responsible for the market operation. The corresponding web system has been developing in full swing.

"This is a professional field of cooperation, women's clothing design is not like T-shirt culture shirt and so on, not so simple."

Zhang Zhiyi said, "the designers submitted the design draft, after our initial trial, the Print Engineer produced it, asked the consumers to vote and make a reservation, and then it was stereotyped and mass produced. This is a systematic project.

In the future, we will connect the original designer, fashion industry and brand planning and operation group with B2C, and really breed some excellent designer brands to form clusters.