Chongqing Faction Clothing Group "Fortification" Farewell Small Messy

On the 26 day, the China Light Textile and garment city of Chongqing was settled on the opening ceremony of the Chongqing Maliu Changjiang Development Zone in Banan, Chaotianmen. clothing Deng Yi, the boss, said excitedly that the enterprises of Chongqing clothing association will have a fixed factory building, and the days of "guerrilla warfare" will be over. It is understood that the project was jointly invested by more than 100 Chaotianmen garment factories for 2 billion yuan and is expected to be the largest garment in the West. production Base.

Scale annual output value can reach 100 billion yuan.

According to the plan, the base will occupy an area of 4000 mu and will be built in two phases. Among them, the first phase of the construction project started yesterday was 1000 mu, and the two phase was 3000 mu, which will start in June next year. After the completion of the project, the annual output value will be 100 billion yuan, and the tax revenue will be 3 billion yuan, which will solve 300 thousand people's employment.

Since August last year, the Chongqing Chongqing Apparel Association has submitted proposals to relevant departments, hoping to invest in the construction of clothing city. After that, the Municipal Commission for development and reform and other departments met with relevant heads of the association to discuss the matter. Last December, the municipal development and Reform Commission held a special meeting to study the construction of Chongqing light industrial base in Banan district. The municipal government attached great importance to it.

In March this year, mayor Huang Qifan also pointed out that Chongqing China light textile clothing city is the strategic deployment of the municipal government to realize the leaping development of our city's garment industry, and it is an important measure to form the cluster and scale of the garment industry.

138 merchants enterprise Determination of residence

Li Yong, Secretary General of the Chongqing Chongqing Fashion Association, said that the base was jointly funded by hundreds of Chaotianmen garment enterprises, with a total investment of 2 billion yuan. Up to now, the first phase of the project has identified 138 enterprises.

Li Yong disclosed that a total of 25 enterprises including Guangzhou, Zhejiang and Shanghai have been settled.

"Entering the textile and garment city is only one plant, and I invested one hundred million yuan." Tong Ruibin, chairman of the Zhejiang Haining hundred mink fur fur dress, is well-known in China. "After that, our company headquarters is located in Chongqing." Tong Ruibin said that since the reform and opening up, the textile and garment industry in the eastern region has developed rapidly, which has become more and more contradictory with the limited land, energy and environmental protection carrying capacity in these areas. Labor costs have also been increasing and profitability has begun to decline. "Compared to the coast, the cost of making garments in Chongqing can be reduced by at least 10%."

Operation and establishment of investment company management

Li Yong, Secretary General of the Chongqing Chongqing Fashion Association, introduced that around 2002, some clothing owners wanted to enter Banan's Dragon Industrial Park, but it has not yet reached scale. In 2004, dozens of clothing bosses collectively went to Yubei to enclose 500 mu, preparing for repair and processing bases. But only 60% enterprises went into operation in 2009.

Li Yong said that in order to avoid repeating the same mistakes, the textile and garment city should organize the establishment of Tuo Cheng construction investment limited, which is responsible for the unified market operation and management of the enterprises entering the garment city. It is reported that the company's registration fee is 50 million yuan, and Banan Maliu Changjiang Development Investment Co., Ltd. has 12% shares.

"The newly formed company will also provide unified services for enterprises to enter." Li Yong disclosed that, for example, the introduction of partners, expanding sales channels, looking for OEM orders, etc., for the possible risk of the employer's withdrawing and other risks, the association also formulated a response plan. Li Yong said the enterprises stationed in the garment city should meet a series of conditions, such as providing 2 million yuan ~300 million yuan of their own funds, and at the same time, the annual output value should reach at least 20 million yuan ~3000 million yuan. Every enterprise settled in it has independent state-owned land use warrants and plant property rights certificates.

Industrial planning

Look at the layout of Chongqing's clothing industry in the future.

Jiang Aimin, director of the textile department of the Chongqing Municipal Commission of economic and Trade Commission, said that according to the planning of the municipal government, the five major industrial sectors of the main city (Banan), Fuling, reservoir area, Chongqing West and Southeast Chongqing will be formed in the future. Among them, the main city is centered on China Light Textile and Garment City, the main city fashion clothing design, R & D and processing, and logistics, other districts and counties to the upstream development of clothing, that is, the city fashion clothing industry chain as the leader, and promote the development of the whole industry chain from textile to clothing.

"The layout of textile industry is in the surrounding districts and counties." Jiang Aimin introduced Fuling's textile industry as the upstream industry to build the largest chemical fiber and textile base in the Midwest, relying on the upstream and 400 thousand tons PET project of 1 million 200 thousand tons PTA to build the entire chemical fiber industry, from raw materials, spinning and weaving to bamboo fiber, bamboo pulp making paper, including Fengdu, and hemp textiles in Fengdu.

Take Wanzhou as the center, build the textile city of the Three Gorges Reservoir Area in Northeast Chongqing, take the 500 thousand spindles compact spinning project of Shandong Ruyi group as the leader, form the cotton spinning and knitting industry base, develop logistics at the same time, and promote the economic development of Wushan, Fengjie, Kaixian and other backward districts and counties.

Hechuan is the center of Western Chongqing, which is the largest knitting industry base in Western China, forming the industrial chain of fabrics, spinning, weaving, dyeing and finishing. In the southeast of Chongqing, clothing processing, trade and export are made, and the clothing and costume products are developed on the basis of minority culture. "Therefore, different sectors have different characteristics, dislocation development, no competition, instead, they complement each other and complement each other, which will contribute to the development of the whole textile and garment industry in our city in the future." Jiang Aimin said.

News depth

How to change the current situation of Chongqing garment enterprises?

Brand government encourages to go out.

It is understood that during the "12th Five-Year" period, the annual output value of garment industry in our city will reach 100 billion yuan (above scale enterprises). Jiang Aimin, director of the textile and Light Industry Department of the Municipal Commission of letters and telecommunications, said that the city will draw on the international clothing festival and other grand events to focus on packaging and recommend local brands, while increasing cooperation with foreign distributors to promote the Chongqing style clothing to break through the international market. Jiang Aimin disclosed that next year, the municipal government will produce 4 million ~500 million yuan to encourage enterprises to participate in the Beijing Expo March next year. The government also hopes that some enterprises will embrace Chongqing's overall dress image to appear in Beijing.

Jiang Aimin said that some eastern enterprises will withdraw from processing and some orders, and enterprises in Chongqing can win over and create their own brands from the first foundry. In addition, we should actively move towards the international market.

Jiang Aimin has taken the garment industry to coastal, Hongkong, Taiwan and even overseas to take part in various exhibitions. She admitted that the brand awareness of Chongqing enterprises is not strong, and the scale of enterprises is generally small, and the ability to develop international market is weak. She said that once Chongqing's China Light Textile and garment city is completed, it will change the situation of "small, scattered and chaotic" clothing in Chongqing, and form a resultant force.

Talent, government and enterprise linkage break the bottleneck

Chen Shangfu, Secretary General of the city clothing association, said that the sources of design and management talents of local enterprises are: first, deep cooperation with universities such as Southwestern University, Sichuan Fine Art Institute, Chongqing Normal University and so on, and training local clothing design and management talents; two, training, sending designers to coastal and overseas exchanges and learning, or asking outside designers to come to Chongqing for training. Chen Shangfu said, first of all, we should improve our platform, cultivate or attract design talents. It is understood that in recent years, Chongqing garment enterprises have collected nearly one million yuan to seek talents, attracting design and management executives.

According to the plan, a specialized training center will be set up in Chongqing China Textile and garment city. Jiang Aimin also revealed that the Municipal Commission of letters and commissions is leading the construction of the association of garment designers in our city. "Attracting famous professors from local universities and famous local designers to come together to cultivate more designers."

Chen Mao, general manager of Chongqing Shang Xian Human Resources Consulting Co. Ltd., believes that if the linkage between enterprises and the government is formed, the talent will flow to Chongqing from coastal areas and other places once the brand heights are formed.

Supporting the introduction of coastal accessories enterprises

"Chongqing style clothing wants to be bigger and stronger. We must also solve the lack of links in the industrial chain." Li Yong, Secretary General of the Chongqing Chongqing Fashion Association, said that because of the lack of local production enterprises, the costumes and zippers and other accessories needed by the costumes were mainly purchased on the coast, which led to the price of Chongqing clothing has been higher than the surrounding area.

During the relocation, the Chongqing Chongqing clothing association will invest in foreign capital and import foreign materials processing enterprises to enter the Chinese textile and garment city in Chongqing. At that time, the cost of Chongqing clothing will be reduced by about 20%, and the competitiveness will be further improved.

"I have rented the factory in the industrial park of Banan, and now it has been put into production." Zheng Quankun, owner of a zipper factory in Zhejiang, said.

"I want to come to Chongqing to build factories for many coastal garment enterprises, and now I receive nearly seven or eight weekly Advisory calls." Cheng Qifei, executive vice president of the Chongqing Chongqing Fashion Association, said that the association has attracted more than 10 Zhejiang bosses to visit Chongqing for the two time through active investment. They are all engaged in the production of clothing fabrics, accessories, zippers and buttons.

Cheng Qifei said that with the strengthening of Chongqing's efforts to build China's clothing capital, more and more coastal garment supporting enterprises will turn to Chongqing.