• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    The Chinese Story Of Looksee, A Lingerie Brand For Men

    2011/9/28 9:15:00 41

    Li ZhiguangThe Media

    More than a decade ago, if Li Zhiguang did not resign as director of marketing for China Telecom, his life might be another look.

    Then, China's first men's underwear store, China's first men's underwear photo album, China's first men's underwear show, China's first professional men's underwear website, the first mascot of China's underwear industry, and China's first fashion oriented high-end men's club do not know who to spend. And the two session of the Looksee marketing competition will be lost.


    But life is not allowed to be hypothetical.


    In 1998, it was half a year.

    media

    Li Zhiguang, a member of the circle, chatted with his colleagues and realized that some fashion people had personalized needs for men's underwear.

    At that time, Chinese men's underwear had a low status relative to women's underwear, and there was no underwear brand specifically for men.


    Li Zhiguang tried to pick up some samples from relatives who made fashion underwear in Taiwan. "At that time, they showed them on the Party of the host. They liked it very much. They sighed that their underwear could do so, and they could have so many colors.

    At that time, I knew there was a market.


      

    Li Zhi Guang

    From the establishment of men's underwear shop, has accumulated rich experience in the industry.

    "In fact, men's underwear terminal is a little bit particular, such as window design can be closed, not so pparent; sales personnel's position, preferably outside the customer, to create a safe shopping atmosphere for consumers."


    With the increase of customer demand, the products brought from Taiwan are too long to meet the market demand.

    In 2002, Li Zhiguang began to organize his underwear processing plant to produce Looksee underwear.

    Li Zhiguang has taken the first step in the men's underwear business with Chinese characteristics.


    To do marketing, we must pay attention to positioning and trade-offs.

    If they are bigger and more complete, they will lose their own characteristics.

    As an advocate of underwear fashion, Li Zhiguang, who is well versed in marketing, has positioned the product as a high-end product at the beginning of the Looksee brand, and the target consumer is targeted at the 18~45 age group.

    "But in fact, the consumer group will extend to both ends of the two age groups."

    Li Zhiguang believes that this age group has a certain fashion taste, has certain economic foundation, has certain cultural accomplishment, pays attention to the new thing the change, is the male underwear consumption new force.


    In order to meet the needs of some consumers for underwear, Looksee has worked hard in product design, material selection and production process.

    "The first pair of underwear we designed made more than 200 templates, which were unforgettable."

    Li Zhiguang emphasized that Looksee advocates different occasions to wear different underpants, and develops different products for different environments.

    For example, work men's underwear will sweat up and down, and sports pants will protect the ligament.


    To keep pace with fashion,

    looksee

    The replacement cycle of Looksee products is very short. Every month, there will be new 20~30 products launched, and the speed of goods delivery is much higher than that of peers.

    Looksee has changed the image of simple function of men's underwear in the past, integrating functions, fashion, culture and other elements together, and advocating a new personalized lifestyle.

    • Related reading

    China Textile Technology Has Reached Strategic Cooperation With Italy CECCATO Company.

    Enterprise information
    |
    2011/9/27 11:53:00
    35

    南鳥褲裝:2012春夏四百新款迷倒經銷商

    Enterprise information
    |
    2011/9/27 10:50:00
    25

    Shan Shan Aimed At 100 Billion Market Value To Break The "Forbidden Zone" Into Commercial Real Estate

    Enterprise information
    |
    2011/9/27 8:47:00
    21

    中國最有價值品牌波司登蟬聯紡織服裝業首位

    Enterprise information
    |
    2011/9/24 15:48:00
    29

    Ningbo Fenghua ICBC Applies To Court For Bankruptcy Of Tang Ying Costume

    Enterprise information
    |
    2011/9/24 8:29:00
    50
    Read the next article

    Masa Marceau Golden Bell Grand Ceremony To Sponsor Clothing Sales On Line

    The competition and awarding costumes in the golden bell final attracted widespread public attention. It is understood that after the Golden Bell Awards ended, as the golden bell ceremony designated clothing brand, Masa Marceau received about the Admiralty ceremony sponsored style clothing consulting increased dramatically. In response to consumer demand, Massa Marceau rushed to sell the same clothes on sale.

    主站蜘蛛池模板: 国产高清免费的视频| 狠狠色婷婷久久一区二区三区| 日韩欧美亚洲乱码中文字幕| 国产精品久久自在自线观看| 国产女主播福利在线| 亚洲三级在线观看| 在线观看你懂得| 欧美一区二区久久精品| 奇米777视频国产| 国产一区二区三区免费播放| 亚洲国产精品一区二区成人片国内 | 亚洲国产日韩在线成人蜜芽| 一区二区三区免费在线视频| 青草午夜精品视频在线观看| 日本黄色一级视频| 国产乡下三级全黄三级| 中日韩一区二区三区| 美女高潮黄又色高清视频免费| 日韩精品中文字幕视频一区| 国产成人精品综合在线观看| 亚洲欧洲综合网| 做受视频60秒试看| 日韩色日韩视频亚洲网站| 国产精品毛片va一区二区三区| 亚洲另类欧美综合久久图片区| 99re热在线观看| 欧美性猛交xxxx免费看手交| 在线日本中文字幕| 伊人色综合九久久天天蜜桃| 99这里只有精品| 精品一区二区三区视频| 在线观看国产人视频免费中国| 亚洲欧美另类久久久精品能播放的 | 99久久精品费精品国产一区二区| 精品国产自在在线在线观看| 女人18岁毛片| 亚洲成人福利网站| 麻豆一区区三三四区产品麻豆| 日日噜噜噜夜夜爽爽狠狠| 别急慢慢来在线观看 | 亚洲欧美综合网|