Analysis Of The Phenomenon Of "Fraud" In Exhibition

As a stage to establish image, promote brand and show strength, the exhibition promotes economic and trade exchange and cooperation platform, and has great radiation and pulling effect on economic development. Experts believe that China's Convention and exhibition industry is still in an extensive stage of operation, rules and regulations are not yet perfect, and market order needs to be standardized.

The issue of "sham" in the exhibition is reflected in the early, middle and late stages of an exhibition. Because of the characteristics and tasks of each stage, each stage has different forms and means of "fraud".

The means and forms of "fraud" before the exhibition are as follows: (1) sham publicity 。 For example, in order to attract more exhibitors and spectators, some exhibitors will be interested in adulteration when they are preparing for the event. But this kind of unrealistic propaganda has made some consumers unwittingly deceived. (2) false hosting and co operation. Nowadays, a large number of exhibitions are being put up as tiger skins. In order to expand the influence, a large number of government departments and agencies are often taken as sponsors and co organizers. These units are willing to be included in the hosting and co operation. Some of them consider supporting the local economic development. Some are for the sake of having some advantages and some are for free advertising. These sponsors and co organizers can seldom play their due role. The strength and effect of the exhibition can be seen from the status of the contractors. (3) swindle exhibition. Authoritative data show that the profits of the exhibition are between 20-25%, so some illegal elements aim at their high profits for fraud. Phenomenon 1: roll money away. For example, a Hangzhou Exhibition Limited company mysteriously disappeared on the two day before the opening of the exhibition after receiving the deposit from exhibitors. Phenomenon two: the name is not true. For example, a car manufacturing exhibition held at the Jiangsu exhibition hall not long ago was called the 20 thousand person scale. Shortly after its opening, exhibitors found only a few spectators, and few of the audience were old people who came in to pick up rubbish. The exhibitors found that the invitation letter sent to them by the organizing committee was "tailor-made". The machine tool manufacturers were "China (Jiangsu) machine tool exhibition", the flocking manufacturers were "Auto Equipment Exhibition", and the machinery factory exhibitors were "automobile manufacturing advanced technology and equipment exhibition" and so on. Cheating shows that it seems to be a specialty of some companies. The Pearl River Delta region is a relatively developed area of China's Convention and exhibition industry. The China trade daily exhibition Weekly reported that the professional fraudulence exhibition company here has made a profit in Guangzhou this month, and is making a profit in Shenzhen next month, and then comes out again from Dongguan next month, which is very rampant. (4) reselling the booths. Karate is actually playing karate. This problem is highlighted in those hot exhibitions, such as China's first exhibition "Canton Fair". The booth is very tight. Some black companies have played the game of empty handed white wolf. The ninety-seventh Canton Fair was opened in Guangzhou in April 15th. As early as February, Fuzhou data science and Technology Co., Ltd. launched the information on the transfer of the booth on the Internet. In view of such problems, the Canton fair since the ninety-sixth session has established the criteria for identifying the use of the booths and boosts the management of the booths. The ninety-sixth Canton Fair has been exposed by the media in the name of the "fake" companies, which call themselves "adjust" and "provide" the Canton Fair booth. "More than 40"

The "fraud" in this stage is mainly manifested in infringement of intellectual property rights. An authority data It is said that in the 35 cases of the Zhejiang Provincial Higher People's court's performance of international judicial assistance obligations and the transfer of intellectual property infringement litigation documents by foreign courts, 11 of the plaintiffs' evidence of litigation were derived from international exhibitions held in their own countries, with a proportion of 31.43%. From the Autumn Fair of 2003, the seven Western electromechanical technology developers formed a patent protection alliance to enter the Canton Fair, specializing in infringement investigations. At the 94 session of Canton Fair, they found 10 suspected infringement enterprises, and 10 new ones were discovered at the Spring Fair (95) Canton Fair. In the autumn (96) Canton Fair, they removed all the infringing products and color page publicity materials of enterprises that had been found to have infringed three times and failed to negotiate, and cleared the Canton Fair at the time of the autumn (96) Canton Fair. It can be seen that violations committed at exhibitions are more serious.

The infringement of intellectual property rights of exhibitions includes both the infringement of domestic exhibitions and the infringement of exhibitions abroad, including infringement of intellectual property rights and infringement of intellectual property rights, including infringement of exhibitions and infringement of exhibits. Generally speaking, there are three types of patent infringement, trademark infringement and software infringement. The most common is China's infringement on foreign intellectual property rights and mutual Infringement among Chinese enterprises. intellectual property right 。

The first is "reference" infringement. It is mainly embodied in booth design and exhibits. Some exhibitors' booth designs are slightly modified after copying others' designs. They mistakenly believe that this thing is not something else, and can not be tortious. Appearance design is the third patented subject stipulated in the patent law of China. It is also one of the objects of protection stipulated in the Paris Convention for the protection of industrial property rights and the intellectual property agreement. The appearance design referred to in the Patent Law refers to the new design which is aesthetically beautiful and applicable to industrial applications for the shape, pattern or combination of the product and the combination of colors and shapes and patterns. The essential conditions for obtaining the patent right in the design are: novelty, beauty and legality. Novelty means that its designs are not identical or similar to those published publicly in publications at home and abroad, and their designs are not identical or similar to those used publicly in China before the application. Aesthetics means that the appearance design can be used to create a sense of beauty and increase the attractiveness of products to consumers. Legality refers to the application of patent designs, which shall not conflict with the legitimate rights of others, and shall not violate the law, social morality or damage the public interest. As a special public occasion, the exhibition is designed to conform to the three elements of novelty, beauty and legality. Once it is used, it is drawn into the scope of intellectual property protection. Therefore, exhibitors should be cautious in drawing lessons from other people's exquisite designs, and must not have any luck or any unrealistic fantasies. Many mistakes are often committed in carelessness.

The two is to exhibit products from others or imitate other people's products as exhibits. For example, in 2005, the new exhibition of international electric Luminaires in Dubai held in the Middle East, a exhibitor of a production switch and socket product in Fujian, China, put the similar products produced by a foreign enterprise on its own booth. As a sample, it was discovered by the other party and photographed at the scene of the invasion and complained to the Organizing Committee of the exhibition. Finally, the sample was seized and the exhibition booth was sealed by the organizing committee.

This stage of the exhibition is mainly reflected in the figures.

In order to sum up the major achievements of the exhibition, some exhibition organizers tend to create a rich harvest map, that is, how much turnover has been added to the exhibition, and how many thousands of people have arrived at the exhibition, how many projects have been signed, how many projects have been achieved, how much of the project has been reached, how much turnover has been made, and how many percent of the professional visitors have visited, and how many percent of overseas enterprises have participated in the exhibition. In short, it is to give you a stronger impression and a more and more important understanding of the exhibition. When some exhibition organizers publish data, they deliberately use vague concepts and statements to say that the number of trade and intentional turnover in this exhibition will be several hundred million yuan, and how many items and intentions will be reached. In this way, it is easy to confuse the audio-visual and the organizers to evade responsibility by mixing the exact numbers with the exact figures. For example, the trade and intent turnover of an exhibition is 2 billion RMB, but the effect is good, but once it is carefully studied, it is possible that the transaction will be only tens of millions of RMB. As for the intention to conclude the transaction, it is only an idea. In the eyes of these exhibition organizers, whether the exhibition is good or not depends entirely on numbers. An industry authority has commented that behind the huge trade deals of these exhibitions, many households are helping the organizers of the exhibition "water injection". The low performing rate is enough to refract the problems. Therefore, exhibitors choose exhibitions instead of just looking at figures. We should take a comprehensive look at their scale index, popularity index, internationalization degree, professional audience composition, industry reputation and influence, and the turnover rate of exhibitors and spectators, so as to evaluate the advantages and disadvantages of an exhibition and decide whether to participate in the exhibition.

It is very interesting, for example, that a certain medical device exhibition in Shijiazhuang has done well, so some units have held similar exhibitions of equipment and pharmaceutical equipment. The time of the exhibition is held in the same month as the exhibition of medical devices. The venue is also held at the Shijiazhuang international science and Technology Expo center. What is more interesting is that the Secretariat of the organizing committee is called * * * company, which is exactly the same as the first six words of the Secretariat of the Organizing Committee of a certain exhibition hall. The last two words are different and startling. It is even more surprising that their office address and the address of a medical device exhibition host are in the same building, with the same number of telephone numbers, but only the latter three. In addition to the above, there is a special "fake" behavior. Now some people in the industry refer to it as a "repeat Exhibition". In this way, an illusion is created, that is to say, the exhibition is the exhibition, and the exhibition is a part of the exhibition. For example, a Chinese Medicine Journal reported in 2004 that when a exhibitor in Henan came to Hefei to participate in the thirty-eighth national new special medicine fair, it was not until he realized that he participated in the 2004 National Summit on new drugs and OTC, and the thirty-eighth national new special medicine fair, which is being held in the same region. Such problems have already possessed the nature of deception. The industry should list such companies and exhibitions as fraudulent exhibitions, not allow them to develop and become a malignant tumor in the industry and confuse the Convention and exhibition market order.