Shaoxing Garment Enterprises Actively Spanform Domestic Sales &Nbsp; Online Sales As A Breakthrough Point

After the outbreak of the financial crisis, many textile and garment enterprises Exit Business is becoming more and more difficult. A few days ago, in an interview, reporters found that many clothing enterprises in Shaoxing county have launched a clothing franchise store on the Internet, selling self-designed clothing products. Because the product quality is outstanding, has been favored by the online shoppers. According to the insiders, clothing enterprises in Shaoxing county are trying every means to open up the domestic market, developing online spanactions, opening online shops with less investment and low risk, and become a "springboard" for enterprises to "test the water" in the domestic market. Reporter Yan Yuefeng

Clothing companies are opening online.

Zhejiang Lang shar Wei Di Clothing Co., Ltd. is a famous clothing manufacturer in Shaoxing county. Last year, the company exported its own export volume to US $18 million 510 thousand, and several of its brands entered the European and American markets. A few days ago, the company invested 4 million yuan in the Taobao mall opened a "Langsha clothing store".

Reporters found that although the new store opened soon, but has attracted the attention of many netizens. Shop home page clothes There have been more than 10 sales, and many clothes have been evaluated by 5 points. Some netizens said, "quite satisfied. The quality of the clothes is very good. It is also very nice to wear."

Wa LAN culture and creative company is a creative company founded by Zhejiang woo printing and dyeing Co., Ltd. to design and manufacture personalized clothing business. The company not only opened a franchise store on Taobao mall, but also invested heavily in establishing a T-shirt online shopping platform.

"Tile culture" official said, the company has its own design team, will learn from the forefront of the international trend of fashion, every day can launch 10 original flower type, for customer reference and selection. Customers can not only buy T-Shirts through the website, but also choose patterns and order, customize personalized clothes.

This reporter has learned that many clothing enterprises in Shaoxing county have quietly tried the "online store" operation this year, such as the Shaoxing County Ye Lan Clothing Co., Ltd. and other enterprises opened online stores in Shaoxing. In this regard, there are people in the industry believe that clothing enterprises open shop, in fact, in the "test the water" domestic market.

Online spanactions can be controlled at low risk

Indeed, clothing produced in Shaoxing county has always been mainly exported, but influenced by the OEM process, the bargaining power of products is weak, and many enterprises are operating in small profits. In particular, after the subprime crisis, foreign markets were sluggish. Material Science The constant rising cost has increased the survival pressure of the garment enterprises.

Data show that in the 1~5 months of this year, the export volume of textile products in Shaoxing increased by 25.7%, but the increase in clothing exports was only 4.8%, far below the average level of textiles and even worse than the international financial crisis. Clothing exports almost no profit, forcing Shaoxing clothing enterprises to create their own brand, and expand the domestic market.

However, it is not easy to open up the domestic market, and it is difficult for Shaoxing clothing enterprises to compete with the old clothing enterprises in China. In particular, the early operation of the brand requires a large amount of capital investment, risks and opportunities coexist, and enterprises dare not rush into the market. Online shopping mall has many advantages such as small investment, fast sales, less inventory and so on. It can also expand the brand influence, and is naturally favored by Shaoxing clothing enterprises.

However, there are also garment enterprises. clothing It is far from enough for an enterprise to open up its domestic market. It is far from enough to rely solely on online stores. It is necessary to enhance the publicity and maintenance of brands to enhance brand awareness.