2011 In The First Half Of The Year, Clothing Performance Is Eye-Catching: YOUNGOR, Pathfinder And Other Sub Brands.

As of August 31st, Shanghai and Shenzhen The two cities listed companies in 2011 semi annual report was released. According to the data center of China Securities Daily, a total of 2244 listed companies in Shanghai and Shenzhen two have disclosed semi annual reports. These listed companies achieved a total operating income of 10 trillion and 130 billion yuan, an increase of 25.78% over the same period last year, and realized a net profit of 994 billion 330 million Yuan attributable to shareholders of listed companies, an increase of 22.31% over the same period, and a gain of 0.28 yuan per share.

Among them, clothing Listed companies have become one of the most significant sectors of performance growth. 77 semi annual reports of textile and apparel listed companies reported a net profit of 6 billion 120 million yuan in the first half of 2011, an increase of 71.77% over the same period last year.

According to Haitong Securities Research Report, the overall situation of the textile and garment sector is good. In brand enterprises, brand home textiles, outdoor sports and fashion leisure Brand Company show outstanding performance, operating income grew by 48.06%, 49.68% and 44.71% respectively. The gross profit margin of the industry was 23.61%, 2.32 percentage points higher than that of 21.29% in the same period last year. The sales cost accounted for 10.84%, which was the highest in the past 3 years, and the labor cost increased obviously. The overall operation of brand enterprises is relatively stable, but inventory management is not as good as last year.

The overall situation of the apparel industry is in line with the expectation, and the brand clothing sub sectors are showing fast sales revenue and profit growth. During this period, representatives of listed companies such as men's wear, outdoor wear and children's wear continue to analyze their performance in the first half of 2011 so as to help more garment enterprises better understand the current industry situation.

　　 Youngor More focus on brand clothing industry

In the first half of 2011, YOUNGOR realized operating income of 5 billion 390 million yuan, an increase of 0.71% over the same period last year. Net income rose by 44.14% to 837 million yuan over the same period last year. Among them, the brand clothing business revenue was 2 billion 964 million yuan, an increase of 3.67% over the same period last year, and net profit increased 23.88% to 404 million yuan over the same period last year. Net profit of real estate development dropped 82.3% to 34 million yuan compared to the same period, and net profit of financial investment amounted to 390 million yuan, up 680% compared to the same period last year.

During the reporting period, YOUNGOR adjusted its industrial structure and further reduced its OEM business by selling its subsidiary Malaysia clothing group (Hongkong) Limited (the purchase price of US $70 million and the transfer price of US $80 million). The resources such as design, R & D, production and management were more focused on the domestic private brand clothing business. Domestic sales revenue of brand clothing reached 1 billion 895 million yuan, an increase of 26.43% over the same period, and gross margin reached 65.21%.

At the same time, YOUNGOR has made efforts to adjust the channel structure, adhere to the multi brand operation, strengthen the development of large shopping malls and the concentration of proprietary stores, and further shrink smaller self run shops and franchising outlets. As of June 30, 2011, YOUNGOR had 2161 retail outlets, of which nearly 80% were self owned brand stores and shopping malls, and the overall sales efficiency reached 10 thousand and 100 yuan / square meter.

In addition, YOUNGOR actively develops new brand's network sales mode. At present, it has opened CEO and GY flagship stores in Taobao mall. According to the Internet sales department's survey of CEO brand online sales customers, 90% of the orders come from the non entity store area, and network sales have become a useful supplement to the sales channels of physical stores. {page_break}

　　 Pathfinder: accurate brand positioning to enhance performance

In the first half of 2011, the Pathfinder achieved operating income of 249 million yuan, an increase of 61.89% over the same period last year, and operating profit and net profit were 51 million 456 thousand and 400 yuan and 43 million 534 thousand and 500 yuan respectively, up 86.39% and 72.37% respectively over the same period last year. Due to the good development of the main business, the continuous expansion of the market and the good product booking in the autumn and winter of 2011, the company expects 1~9 net profit to grow by 50%~100% over the same period last year.

Among them, the gross profit rate of outdoor clothing and outdoor shoes increased by 2.24 and 2.54 percentage points respectively over the same period last year, and the gross profit rate of outdoor equipment decreased by 1.43 percentage points over the same period last year. Operating income has achieved relatively rapid growth in all parts of the country, of which Southern China is the top 134.84% year-on-year growth. Overseas market development is not ideal, operating income fell 63.61% year-on-year.

During the reporting period, the company continued to strengthen channel expansion, and focused on combining the breadth and depth of channels, consolidating and improving core and primary market penetration, speeding up the development of the two tier market, and continuously upgrading the two tier market coverage. In the first half of 2011, there were 183 new outlets, including 35 direct outlets, 148 franchises and 849 stores. At the same time, we should strengthen the meticulous management of channels and enhance the profitability of single stores. The company's information shop coverage has reached 76.56%, effectively improving supply chain management capabilities.

At the same time, the company continues to optimize the product development and design process, conform to the differentiated needs of the market and consumers, and rationally plan the functional characteristics and target consumer groups positioning of the product series such as "EX-HERO peak heroes", "TRAVELAX travel life" and "VINTAGE functional leisure", so as to meet the needs of different types of consumers.

In addition to mountaineering, hiking, skiing, camping and other relatively professional areas, the company has now noticed the vigorous development of light professional fishing, photography, tourism and other activities. In the future, it will pay close attention to the existence and change of this demand trend, and timely launch sub brands suitable for outdoor life.

　　 Kaiser shares: expanding the market of leather goods through mergers and acquisitions

In the first half of 2011, Kaiser shares achieved a business income of 168 million yuan, an increase of 11.29% over the same period last year, and a net profit of 32 million 993 thousand and 300 yuan, an increase of 15.13% over the same period last year.

As of the end of the reporting period, the total number of outlets was 306, representing a net increase of 16 compared with the beginning of the year, including 142 self operated counters, a 15 increase over the beginning of the year. The number of new stores is lower than the market expectations. Kaiser shares explained that it was mainly affected by the regulation of real estate policies, and some investors turned to commercial real estate investment, which increased the difficulty of buying stores.

During the reporting period, the company took the first step in mergers and acquisitions, and increased capital holdings of Guangzhou Jisheng clothing and leather products Co., Ltd., to speed up the development of leather goods market, enhance the market share of leather products and enhance the overall competitiveness.

The main reason for Kaiser's net profit growth is higher than its operating income growth is the increase in gross margin. The gross profit margin of the company's main business increased by 7.09% over the same period last year, reaching 60.37%. Among them, gross margins of women's wear, men's clothing and leather products increased by 10.75, 5.64 and 7.69 percentage points respectively over the same period last year. As for the reasons for the increase in gross margin, Kaiser shares said that the number of self operated stores increased by 5 compared with the same period last year, and self owned stores accounted for 37% of the main business revenue, up 9% from the same period last year.

　　 Dr. Frog: build a cross retail network

In the first half of 2011, the income of PhD frogs increased by 47.4% to 877 million yuan over the same period last year. Net profit was 130 million yuan, an increase of 11.9% over the same period last year, while retail stores grew 10.9% to 1724 over the same period last year.

During the reporting period, the group continued to expand its store development and marketing efforts, and vigorously expand the cross retail network. As of June 30, 2011, the group's retail outlets increased from 1555 in December 31, 2010 to 1724. Among them, there are 149 to 1626 new stores in brand department stores, 9 to 38 stores in PhD street shops, 8 to 44 in 365 doctoral rankings, and 3 to 16 stores in 365 main shops. {page_break}

The continuous expansion of the retail network has led to a rapid growth in sales of children's clothing, footwear and accessories, and children's daily necessities. Among them, the income of children's clothing, footwear and accessories was 594 million yuan, an increase of 32.1% over the same period, and the daily income of children's products was 283 million yuan, a sharp increase of 94.5%.

In January 2011, the group introduced state-of-the-art children's entertainment equipment from all over the world, opened the "doctor frog BABYLAND" game, and began to develop rapidly to the 3 shops of Nanjing West Road shop and lotus shop by the first Shanghai frog frog shop in Wujiaochang, and consolidated its leading position in the high-end consumer products industry in China with innovative sales channels.

As of June 30, 2011, the group had 3 private brands, including PhD, Baby2 and Dr.Frog, and authorized brands such as Harry, Potter, tennis prince, NBA, Barcelona, Juventus, Manchester United, Babu engineers, and Thomas Train.