A Survey In Hubei Shows That Clothing Shoes And Hats Are The Main Body Of Online Shopping.

2011/9/30 12:21:00 44

??? 日本語 Fran?ais English 中文

Electronic Payment For Online Shopping Payment Channels

According to the survey,

online shopping

The largest number of merchandise is clothing shoes and hats, accounting for 18.3%. Computer digital products are the second largest commodity group to purchase users, 11.9%. The number of users who purchase digital products is 11.4%, other books, audio and video products, sports goods, cosmetics and beauty products.

According to the survey, the main reason for buying crowds of clothing and shoes is that such products are not only cheap, but also convenient and fast.

At present, B2C websites in China also use clothing shoes and hats as the main products to attract customers.

The pursuit of convenience and low price is the main motivation for online shopping. 37.3% users think that convenience is the most important reason for online shopping. 30.1% of the most important reason for online shopping is the low price.

More than 40% of users purchase online more than four times a month, and the average number of online shopping is 18 times in half a year, indicating that users will continue to purchase online up to 97%.

The investigators suggest that banks need to open more payments.

Payment channel

At the same time, efforts should be made to expand the B2C website.

As the purchase of physical commodities is the most important user's online payment, how to grab the third party payment users when buying physical goods should become the main strategic goal of online banking.

The survey lasted for 1 months. A total of more than 10 thousand valid online surveys and more than 10 thousand valid samples were collected. The survey mainly reflected the Hubei people.

electronic payment

Features.