Community Battle For Clothing

What is the most tiring thing in shopping?

Who can first sturdily insert the terminal of clothing sales in the community, who won the initiative; who can allow consumers for long-term and comfortable satisfaction in the community clothing consumption, who won the victory of the community hard war.

Tian LAN tail goods community store stationed in Qinghe

In September 10th, the first community store in Tian Lan was officially opened in Qinghe.

The Qinghe store is the first large-scale community store located in the community targeting the residents of the community. The total area of operation is 10000 square meters, with a total of 4 storeys.

One layer is mainly engaged in brand shoes, jewelry, cosmetics, etc. the two floor is mainly men's shoes; the three is sports and leisure brands and down sale stores. The first floor is foreign trade tail goods clothing, bags, knitted underwear, small commodities, children's articles, and so on.

Tian Lan's chief cargo officer said that at present, the first tier cities in China, such as Beijing, Shanghai, Shenzhen and other places, along with population growth and increased traffic pressure, residents' consumption habits are gradually moving towards the principle of proximity.

In particular, the consumption demand is also increasing, especially in small business communities, which are gathered by large communities.

Qinghe is the first community store where Tian LAN has been put into operation.

As the first community store, the "Tian Lan" tail goods Qinghe store will more effectively convey the cultural concept of "maximum discount and over value consumption". In this business community with a large population, it will make use of its brand resource advantages to achieve docking between business and the market.

Tian LAN, Xie Xiaodong, general manager of Qinghe shop, said.

It is reported that Qinghe is one of the largest floating population in Beijing. Most of them belong to migrant workers. The floating population in the surrounding communities, with a population of 300 thousand times a day, has laid a solid foundation for business in the region.

Large consumer market, many businessmen waiting for action, have settled in Qinghe.

Tian LAN tail cargo belongs to 100% business group.

Consumption pfer achievement community store

In the high inflation environment, the pfer of the consumer market has become a headache for many businesses.

However, in the commercial war, sales are the kingly way. Many businessmen actively pursue the new interest growth point, and actively join the community store of tail goods. At the same time, they also open up a new sales mode of famous brand.

It is understood that the Tian LAN tail goods Qinghe store opened in the early days, attracted a large number of well-known brand business interests, such as Anta, 361 degrees, good people, camels, Giordano and so on.

At present, more than 50 domestic first-line brands have been settled in succession.

Since its opening in 2007, the first branch of Tian LAN goods store, Li Ze Bridge store, has opened 9 branches in Beijing in just 3 years, including lizze bridge shop, Muxiyuan store, Dazhong Temple store, Shijingshan ancient city store, apple orchard store, Liuliqiao flagship store, Qinghe store. Zhengzhou has opened 2 branches, the Yellow River Road shop and 27 square store, and its annual output value has exceeded hundreds of millions of yuan.

Tian LAN tail cargo has become the largest commercial operation company in China's tail cargo industry.

From prosperous commercial center to community business circle, based on the commercial development standard and fully integrated with the local business circle, Tian Lan's tail cargo has gone out of a meticulous development path. The scale of single store is strictly controlled at about 5000 square meters ~10000 square meters. It aims to enlarge the brand share, deepen the management of stores, and establish the unique competitiveness of Tian Lan's tail cargo.

100 percent of the group's general manager, Wu Da Bureau, said: "within 3 years, Tian LAN brand will open more than 30 stores and stores in the whole country with a scale of 10 thousand square meters, mainly targeting at the two or three line cities, such as the provincial capital, etc., which are developing rapidly in the tail cargo market, and will shoot the whole market at the fastest speed."

Famous commercial real estate planner and tail cargo expert Liang Jiliang

High end department stores compete for emerging community markets

Not only is the tail cargo, but even the main channel of clothing sales -- department stores will focus on the development of the community.

In any city, the downtown business district is always limited. When the core business circle can no longer accommodate more department stores, the community department store close to the second business circles is bound to rise suddenly. It is not only a further subdivision of the city department store industry, but also an important bargaining chip for the prosperity of the city's vice business circle.

"In fact, community business is promising."

Industry experts pointed out that at present, many "business super giants" only focus on the business center, many large community business matching is not perfect.

"There is a great demand for community commerce. After all, people's daily life still depends on community services.

Retailers should not focus their eyes on big business circles and lose business opportunities in community businesses.

With the expansion of residential areas to the Fifth Ring Road and the acceleration of suburban urbanization, new residential areas have created huge commercial market space.

Under the intense competition of commercial outlets in cities, metropolis department stores have turned to new residential areas with growing space.

The residents of the new residential areas are younger, and most of them are white-collar workers whose income level is higher. Their consumption power is not lower than that of urban consumers.

It is understood that Beijing's old department stores have also opened stores in Daxing and Shunyi.

Guo Zengli, director of China shopping center industry information center, believes that the development of department stores to new residential areas can pave the way for the development of multi city commercial structure.

Unlike the current urban department stores, which emphasize clothing and other consumer goods, community department stores should emphasize the importance of daily life and pay more attention to the products with higher purchase rate.

The combination of community department stores and supermarkets that run daily necessities can better capture the needs of the community. "But this combination is only the initial stage of the development of community stores, and the department stores should extend their supporting consumer products and adjust their products."

Guo Zengli emphasized.