Popular Fabric Design Competition Seamlessly Butting Industry And Market

2011 the China fashion fabrics Assessment Conference was held in Keqiao recently. Famous textile products development experts, color and fashion trends experts, well-known clothing brands and Designer A group of 20 elite judges from around the world, including renowned international buyers, held two days of fabric and pattern evaluation.

Li Binhong, director of the national textile product development center, said that the fabric evaluation is still the continuation of the previous methods of operation. It is divided into fabric group and pattern group. 6 Awards will be awarded to the comprehensive Award (spring and summer and autumn winter 2 groups), 14 individual awards (spring summer and autumn winter 2 group), and the final award will account for 15% of the proportion of the competition fabrics. With the theme of "happiness" as the theme, the group will also award 6 comprehensive awards, 15 outstanding finalists, 6 individual awards and another excellent organization award.

　　 Final evaluation stage

The jury reviewed and studied more than 3000 pieces of products that entered the final stage of fabric evaluation. According to the color, raw materials, yarn, pattern, handle, style of the fabric products, Wearability A comprehensive evaluation of the characteristics of functionality, popularity, innovation and marketability was carried out. After voting and discussion, the awards were awarded under the supervision of numerous media and internal and external media.

Xie Fangming, director of the product development division of the national textile product development center, told reporters that the assessment has strict assessment criteria.

The pattern of "happiness" is designed to enable fabric designers to capture the changing world and national conditions, adhering to the spirit of "humanistic care", and using fabric design language to explore the expectation of a better life. Through the fabric design work, the contestants expressed their thinking, exploration and return to happiness, and organically combined their feelings and design creativity, which effectively promoted the value extension of China's textile and clothing industry in terms of cultural creativity and spiritual connotation. These are also judges' criteria for good works. {page_break}

　　 The aim is to achieve market docking.

One of the most important purposes of China International fabric design competition is to commercialization and awarding the winning fabrics. The industrialization of the fabric design competition is also one of the important criteria for judging the material. After more than 10 years of operation and development, the fabric design competition has attracted the most outstanding and most powerful enterprises in China's cotton, linen, silk, wool, chemical fiber and knitting industries. Currently, there are 200 core customers and 500 outstanding customers, covering all the terminal areas such as men's wear, women's wear, casual wear, jeans, shirts and so on. About more than 3000 categories are involved in the review every season.

"At the moment of rising production costs and tight money, the pace of transformation and upgrading of domestic textile industry has been accelerating. From the overall situation of China's popular fabrics finalists review, the quantity and quality of products submitted to the samples have been improved. Enterprises all hope to achieve sustainable development by continuously increasing the added value of products. A judge said.

Saito Mitsuo, director of costume design of seven wolf sporting goods Co., Ltd., has been well aware of the fabric appraisal activities. He believes that market demand requires products to cater for consumers. "The development of fabric products should fundamentally consider end use, and even fabric companies can plan different fabric products series for different clothing brands to match their brand positioning and style. Only by integrating and subdividing market demands can we make innovations better and let garment enterprises see new highlights of fabrics.

　　 Close to industrial upgrading Originality

In addition to its active efforts in the collection and evaluation of the works, China International fabric design competition has been making unremitting efforts in recent years in terms of industry and industry. Therefore, Shaoxing County, as the largest textile production base in the country, has become the preferred place for China International fabric design competition.

Since 2009, the fabric design competition has settled in Shaoxing County, and has constantly optimized its own organization and selection mechanism, which has promoted the development of local fabric design and development in Shaoxing county.

During the appraisal meeting, Sun Chengrong, deputy director of the China Light Textile City Construction Management Committee, said in an interview that Shaoxing county has a strong industrial and market base. In recent years, it has invested heavily in the development of creative industries, striving to build Shaoxing into an international creative center, and the face design contest is the most influential professional competition in China. Its settlement in Shaoxing county is of great significance for promoting the development of local creative industries.

Zhang Wei, director of the trend information center of China Textile Information Center, OriettaPelizzari, a trend research expert at Mattoaris.r.l studio in Italy, Li Li, PhD supervisor of Hong Kong Polytech University, believes that seamless docking with industry is the key to success in fabric design competition and an important measure to enhance enterprise participation.

"The purpose of our selection is to conduct directional guidance on fabric product development through the dissemination of fashion trends. On the other hand, we will help China's fabric enterprises grow and develop better with a series of product development training, tour inspection and other activities organized by the national textile product development center. Li Binhong finally said that for the textile enterprises in Shaoxing County, the positive significance of the fabric design contest is self-evident.