"CBA Anta Design Contest" Enriches CBA Creative Platform

The first "CBA Anta equipment design competition" has been unveiled recently, and the collection of works has been launched in full swing.

The design competition sponsored by Anta (China) Co., Ltd. and China Basketball Association will further promote the exchange of CBA professional shoes and clothing design culture, explore excellent design talents, spread the sports spirit of CBA League, fully reflect its basketball culture, and enrich the creativity of CBA products as the keynote.

Its characteristics of professionalism, application and originality have aroused strong repercussions of professional design institutes and institutions both at home and abroad.

With the continuous warming of domestic basketball, professional basketball players and basketball fans are increasingly demanding basketball equipment. Fashion and beauty are already the basic elements of basketball equipment, and technology content has become an increasingly important factor for consumers to choose basketball equipment.

"Design ability" is considered to be the "engine" for basketball equipment sports brand to seize the commanding heights and win the power of sustainable development.

Anta's recently launched "smart guard basketball shoes", with its "core technology", "midsole support system" and "easy bend technology", has satisfied the needs of basketball defenders more intelligent and faster.

The emergence of this basketball shoe shows the functional differentiation of basketball equipment under the background of technological breakthrough.

Anta aims to become "the most influential sports brand in the country". Its thirst for breakthroughs in design is "never stop".

Holding the first "CBA Anta equipment design competition" is one of the important measures Anta seeks for "design breakthrough".

The first CBA Anta equipment design competition took the theme of "my design of my CBA" as the theme, synchronized with the 07-08 season CBA tournament, including the two design themes of "CBA All-Star robe and championship t-shirt design" and "CBA boots design".

For the first time, the preliminaries used the Internet platform to collect works, hoping to expand the scope of works collection through the Internet, and to explore the demand and development trend of basketball equipment with the netizens who love sports equipment design and love CBA.

During this period, wonderful expert comments and netizens' speeches will provide useful reference for CBA equipment design.

In addition, the finalists will attend the closed finals at Anta headquarters.

Because of the design of CBA professional sports shoes and clothing, apart from the appearance factor, more consideration should be given to its functional requirements (for example, front brake, shock absorption, skid resistance, sweat, wear, protection and so on). Therefore, Anta has specially arranged CBA competitions on-site inspection and expert personal guidance for athletes, so as to ensure that the final entries completed by competitors are more practical and market value, and at the same time, it is also a beneficial improvement for the contestants' innovative ability and technical level.

It is also the core of Anta's holding the design competition.

Choosing horses is not as good as horse racing. Anta hopes to break through the innovation orientation through this elite confrontation. On the one hand, it will open up its doors and choose excellent design talents to promote product design in line with international standards. On the other hand, it is intended to attract talents to promote internal talent training, and finally form a talent mechanism that combines internal and external integration, mainly within the belt, and promotes all-round development in the outer belt.

This "CBA Anta equipment design competition" takes professionalism as the primary judging standard, and displays the professional needs of CBA equipment in the popular form of Flash and anime on the contest website.

In addition, the winning entries will be made in the CBA all star game by players, and will be displayed in Anta stores.

The winners will receive great honor from other design competitions and lay a solid foundation for their breakthroughs in the field of sports equipment design.

Anta has been trying to find the perfect docking of its products with various sports for many years. At the same time, its brand effect, as a huge wealth added value, must also be promoted and embodied in the breakthrough of product technology. CBA

"CBA Anta equipment design competition" is a useful attempt in the combination of sports equipment and basketball, Anta's brand philosophy and CBA spirit.

The increasingly standardized CBA professional league has made its competitive, entertaining and ornamental strong.

CBA is not only a stage for soccer players to show their skills, but people's concern is not just about the team's victory or defeat.

Under the unified brand of CBA, stars, golf courses, cheerleaders, jerseys and sneakers have become carriers of the spirit of CBA.

As Anta's only designated sports equipment partner in CBA professional league, it carries the important task of improving the technical content of basketball shoes and clothing and leading the fashion trend of basketball shoes and clothing.

The "CBA Anta equipment design competition" and the 07-08 season CBA started at the same time, with the deepening of the CBA race process, in the all star game and finals show the winning works, to the climax of the competition.

Anta not only enhanced the influence of the design competition with the platform of CBA basketball fans, but also injected a new look into the CBA of the new season, which enriched the creative platform of CBA.

Industry experts predict that Anta's close integration with the top domestic events to promote the design capabilities of sports equipment will promote new changes and new developments in the domestic sports equipment industry.

Anta will therefore occupy the commanding height of CBA and continue to get room for development in the field of basketball equipment.