Why Do Chinese Rich People Become "Rocking Qian Shu" When They Leave The Country?

China's rich people have become "rocking Qian Shu" out of the country, not only the rich people's abnormal consumption ethics, but also the wealth ecology of our entire society.

"Chinese tourists are in Korea. Ostentatious It is called "big family", "Canada makes a package for Chinese tourists" and "Chinese tourists buy the United States". Luxury goods Without blinking, "Chinese tourists contribute most to Japan's post quake consumption". Recently, news such as newspapers and networks has been very popular with luxury products. Great skill Chinese tourists have become the "rocking Qian Shu" of many countries.

In recent years, the attitude of Chinese people to spend millions of dollars has not been heard much. In addition, the scale of China's foreign investment continues to expand. Some overseas media even exclaim "China is buying the world". This kind of tune is almost the same as "Chinese Qian Shu". However, as a "rocking Qian Shu", there are always a few rich people. The rich heroism of the Chinese rich can not represent the Chinese money. Foreigners may be delusional because of misunderstanding. We have to be clear about ourselves.

In Paris, Las Vegas and even the luxury stores in Hongkong, people often find Chinese faces lined up to buy luxury goods. During the Spring Festival of 2011 alone, there were as many as 5000 Chinese tourists shopping in Messi's department store in Las Vegas, of which 800 were tourists from Beijing and Guangzhou. McKinsey, a leading consultancy, released a report that Chinese consumers' spending on luxury goods will grow at a rate of 18% per year, reaching about $27 billion in 2015. This means that the size of China's luxury market will surpass Japan and rank first in the world. Similar "expressions" frequently appear in newspapers. Whether foreigners are really "shocking" about the wealth consumption of Chinese wealthy people is unknown. Anyway, our "cognitive" information in this area is mostly from domestic reports. Rendering 。

I have no doubt that China's rich people's spending power is not rare with the luxury of the rich at home. Although many people feel that "fat water should not flow to the fields of people", but in fact, the consumption of Chinese rich people in the domestic market is much higher than that of foreign tourism shopping. It can not be said that rich people become Shopaholic when they come out of the country. The key to the problem is that in the country, the "rich man" has become the norm of the society, and the world accepts it frankly. In other words, the luxurious ecology of a few Chinese rich people has infiltrated the mass social ecology imperceptibly. As a matter of fact, nowadays, luxury workers are not only rich, but many wage earners are happy about it. Excessive consumption has become a social trend, not the rich.

At the same time, it is also showing excessive pursuit of the rich. For example, the rich list, in fact, few rich people take seriously, and really relish the majority of ordinary people. The rich list of rich people has become the rich list of the poor, which reflects the current social mentality from one side. The rich get married and go to the top of the list. Countless beauties are coming. There is nothing wrong with "catching up with the rich". Everyone has the right and freedom to yearn for a better and richer life. He can pay too much attention to the rich and pay little attention to the poor.

In this sense, the Chinese rich have become "rocking Qian Shu" out of the country, not only the rich. malformation The consumption ethics and the wealth ecology of our society as a whole.