Are You Ready For Luxury Online Shopping?

Those that once made most people feel distant.

Which way do you choose to buy luxury goods? Is it expensive to travel overseas to thousands of miles away overseas counters to "sea shopping"? Or worry about the choice of risk and trust half of the online shopping? Or is your financial burden to directly want to be in a somewhat expensive domestic physical store?

If there are several newly established luxury website platforms, you can make sure that your chest can assure you of genuine goods, so that you can enjoy the convenience of staying indoors, and the price can be 30 percent off, 50 percent off or even 1-2. Can you buy it?

Real value of goods

Buying luxury goods in domestic stores can guarantee the true price, but the price is not bad.

"Compared with three foreign goods, the huge price gap is unacceptable."

Shopping experience of luxury goods, Ms. Wang's face of frustration, "I do not want to suffer, if you buy the same product to spend more money, I will not mind."

Ms. Wang said that although they had the ability to consume luxury goods, they knew that buying them at home was very uneconomical. Apart from taxes and miscellaneous items, the same price could usually be less than forty percent.

"You have this consumption experience and know that it is not worth the price at all."

Can the emergence of luxury shopping websites change the embarrassment of domestic luxury goods prices far higher than international prices?

"LV Brown chessboard handbag 30 percent off", "Burberry classic lattice handbag slanting bag 55% off", "Hermes platinum 35CM orange cowhide handbag 7% off"...

These promotional messages do not come from luxury stores or department stores in a city, but from different luxury shopping websites such as Fifth Avenue, Xiu Xiu, excellent public network, Jiapin net, and excellent E net.

Those who had made most of the urban youths feel distant, such as LV, MIUMIU, BURBERRY and other luxury brands began to appear at the top 22% off B2C shopping websites at a price of less than half off.

Sun Yafei, executive director of Fifth Avenue, admitted that nearly 200 of its major brands were directly supplied by European and American brand sellers and suppliers. In the form of bulk purchase, they took some non seasonal products abroad with large discounts, and maintained two to twenty percent off online sales for many years. They could save the most expensive rents of luxury stores and would not affect the quality of goods themselves.

{page_break}

Natalie Massenet, the British, has just started an online venture - she worked hard to raise money for her online luxury boutique, called Net-a-Porter.

Now, Net-a-Porter has become the catch up of all other brands in the luxury world.

The new luxury websites in China are even more crazy about them.

According to the press survey, in addition to the new luxury websites, all kinds of luxury shopping websites have begun to sprout up in mainland China over the past six months.

At present, Taobao, Lok cool days, Jingdong, Dangdang, Sina, NetEase, Amazon and other large websites have also increased the kinds of high priced goods, and even opened a special luxury channel.

In particular, Taobao mall has entered more and more big names.

Le cool days also began selling Dior, CK, Hermes, Fendi, Coach, Burberry, Armani, Gucci, Longchamp, Chanel and many other luxury brands.

With the increasing number of luxury stores in China, global luxury brands have begun playing the "abacus" of luxury online shopping in China, and are planning to work hard to deepen China's online shopping market.

It is reported that Italy's global fashion online boutique is coming to China in thecorner.com9.

In order to "curry favor" with Chinese consumers, the online luxury retailers Yoox Group SpA and FedEx have launched a service that has not yet been provided to any other part of the world: the courier will be in China.

The temptation of the market

"The huge Chinese user base has laid the foundation for online sales of luxury goods."

In view of the large number of luxury websites, Baidu CMO Zhang Yuhao said that Chinese users buy more goods on the C2C platform, which is driven by low prices. But by the time of rapid development of B2C, users will have more brand awareness.

He believes that the driving force of consumption of Chinese Internet users has begun to move towards the awakening of brand awareness from the only low price.

The complementary role and advantages of e-commerce for traditional sales channels are becoming increasingly prominent, which is the primary reason for traditional brand names and luxury brands to accelerate their online sales.

For well-known brands, especially luxury goods, online shopping platform is not only an important sales channel, but also a good display platform.

Data from CNZZ show that the total number of e-commerce websites is still growing rapidly in the first half of 2011.

As of the end of June, there were 2.32 e-commerce websites in China, an increase of 21.38% compared to January.

In the month of June, the total number of Internet users visiting e-commerce sites reached 376 million, an increase of 6.89% over January.

The website size of e-commerce industry shows a steady growth trend.

According to the latest data, in the second quarter of 2011, the scale of China's luxury online shopping market reached 3 billion 450 million yuan, an increase of 19%, and it is estimated that the annual turnover will exceed 16 billion yuan.

{page_break}

Nevertheless, only 100 million of the nearly 400 million of China's Internet users participate in the online shopping market, and China's online shopping has huge potential for development.

Insiders pointed out that the potential of online shopping of Chinese netizens has not been completely released. "In countries with high Internet penetration rate in Europe and America and Korea, the proportion of Internet shopping users has exceeded 2/3."

In addition, according to the World Luxury Association, the potential customers of luxury goods market in mainland China will rise from 40 million to 160 million in the next 5 years.

Rhodes's public relations released the 2010 China luxury report shows that nearly half of consumers expressed willingness to buy luxury goods online, 54% of Beijing consumers and 47% of Shanghai consumers said they were prepared for this.

Are you ready for luxury online shopping?